Artificial Intelligence and the Future of Data-Driven Advertising

In the digital age, advertisers are contending with millions of data signals. With this much data available, the task of turning information into knowledge can seem daunting. It’s the job of machine learning algorithms to find value-adding signals amidst the sea of data – to find the music in the noise; and, having identified these patterns, to optimize campaigns for maximum efficiency and impact.
Watch Now

Spotlight

OTHER ON-DEMAND WEBINARS

Building Better Social Ads on Facebook with Hootsuite

Hootsuite

Learn how to optimize your Facebook ad spend with a rerun of our popular webinar series: Build Better Facebook Ads. Each 20-minute webinar will cover a specific use of Facebook ads from increasing brand awareness to driving conversions. All delivered by experts from both Facebook and Hootsuite. You’ll also get the chance to have any and all questions answered by our experts on both days. Just simply sign up, and join in on the conversation.
Watch Now

Facebook Newsfeed Algorithm Changes 2018: What You Need to Know and Why You Should Ignore Fear Mongers

Themarketingnutz

Check out my free on-demand Facebook in 2018 Webinar training that provides you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook.
Watch Now

How Channel Partners can Capitalise on Edge Infrastructures

Physical infrastructure is key in any edge computing strategy. The power, cooling, and enclosure equipment, as well as, the compute it supports, provides the foundation on which applications can run and enables countless edge use cases. The total number of edge sites is estimated to grow by 226% from 2019 to 2025. As the edge matures and edge sites proliferate and become more sophisticated, this growth creates a market inflection point bringing customers challenges of Scale, Speed, and Complexity.
Watch Now

Killer Paid Search Tactics That Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky. In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.
Watch Now