A Glimpse into the State of Enterprise B2B Demand Generation

Demand Generation isn’t easy, so don’t let anyone tell you that it is. Today’s buyer’s journey is complex, comprised of buying committees and it is never one-size fits all. To better understand the Enterprise B2B Demand Generation Marketer, ANNUITAS conducted the second annual survey to determine goals, objectives, strategies and the tactics that are being used to drive revenue today. Some of the results might surprise you. Join the webinar and learn how Enterprise B2B Marketers are running their demand generation and then find out how to do it better in 2016.
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Spotlight

Marketing automation use continues to climb, as B2B marketers try to leverage data and analytics into more personalized campaigns that create positive bottom-line impact. Marketing Automation Trends, published by Ascend2, found that 71% of B2B marketers already use marketing automation systems; another 23% intend to use marketing automation in the future. Nearly three-quarters of marketers expect their companies’ marketing technology (martech) budgets to increase in 2017, according to State of Marketing Technology 2017, published by chiefmartec.com and Walker Sands Communications (see Table 1). Another 28% expect their martech spending to remain level, while only two percent say their martech spending will decrease.


OTHER ON-DEMAND WEBINARS

Google Analytics 360: A Buyer’s Guide

Digital Marketing Depot

It’s a common concern for marketers and analysts worldwide: As your business has grown, so have your needs for complete and accurate data that can be integrated with other platforms in your martech stack. Unfortunately, this may mean that you have outgrown the free version of Google Analytics.
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Content Marketing 101 for Hotels

Leonardo

Content marketing is the art of telling a story to attract and engage prospective guests. Is this part of your marketing strategy? If you want to set yourself apart from the competition, then take the time to listen to this webinar recording all about getting started with this powerful marketing phenomenon. What type of content are your guests looking for? How can you create content and where should you publish it? Learn this and more in this content marketing 101 for hotels.
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[WEBINAR] THE 5 DIGITAL MARKETING TRENDS FOR AUTO DEALERS IN 2016

9clouds

This is the largest survey ever completed on marketing automation and inbound marketing for auto dealers. And now, these findings are available for your dealership — for free. We learned that while auto dealers have a constant demand for more leads, most are keeping their marketing budgets the same year after year. This means that dealers must increase their efficiency if they want to continue growing.
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VIDEO MARKETING STRATEGIES & BEST PRACTICES

Digital Vidya

Have you ever wondered how big brands are using digital marketing for social media campaigns? How much money they invested in the campaign? If you have not tried videos for your business marketing, then you are really missing out on an opportunity for more reach and shares.
Watch Now

Spotlight

Marketing automation use continues to climb, as B2B marketers try to leverage data and analytics into more personalized campaigns that create positive bottom-line impact. Marketing Automation Trends, published by Ascend2, found that 71% of B2B marketers already use marketing automation systems; another 23% intend to use marketing automation in the future. Nearly three-quarters of marketers expect their companies’ marketing technology (martech) budgets to increase in 2017, according to State of Marketing Technology 2017, published by chiefmartec.com and Walker Sands Communications (see Table 1). Another 28% expect their martech spending to remain level, while only two percent say their martech spending will decrease.

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