A Few Things L&D Should Steal From Marketing

We may not realize it, but as learning professionals, we have a lot of things in common with marketers. We both face one big challenge: How to get people’s attention and help them think and act in new ways. So what can we learn from marketing teams? As it turns out, a lot. In today’s hyper-distracted world, we must first engage our audience if we have any hope of informing them. Savvy marketers understand how to use the latest technologies and tap into the psychology of emotions — there’s a reason you don’t see bullet points in advertising.
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OTHER ON-DEMAND WEBINARS

How Your Content Can Contribute to Business Growth

Selling Simplified

Imagine you could meet buyers mid-journey and deliver a message that fits the need of the moment. In this webinar, our objective is to help marketers level-up their approach to content marketing by demonstrating how the right content—responding to a prospect's need—can drive growth. With the right tools and the right data, marketers can reach prospects with highly targeted messaging and get one step closer to generating engaged, qualified leads. Join us to learn: How to think about content in a lead gen (and revenue) context The difference between tactical content and "experience" content Selling Simplified Group's Qualified Engagement approach Practical tips to get started
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How to fight back against the competition with your Google Shopping Ad this holiday season

We need to prepare and adapt for the 2020 holiday shopping season. Data has shown that consumers have been withholding spend during the pandemic. As these shoppers prepare to purchase online now, how can marketers make sure they are in front and center at the right time.
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The eleven social media metrics you need to master

marketingweek

Social analytics don’t hold much value if you can’t clearly measure performance and ROI. But what are the most important metrics you need in your toolkit? You’ll need to be able to calculate everything from brand awareness to content performance to your share of voice against your competitors if you want to get the most from your social monitoring efforts. Hear from marketing leaders at NetBase for insights into the 11 most crucial social media metrics you need to monitor.
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A Simple Recipe for Social Media Success

Constantcontact

In this on-demand social media webinar, we’ll show you a recipe for social media marketing that saves time and gets results to grow your business. You’ll learn: - How to choose the right social networks for your business - The 15-minute social media plan - Getting started in the pay-to-play world of social media
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