Modern omnichannel campaign management requires more time, money, and effort than ever before. Data-based decision-making is the only intelligent way to drive results, and your team needs to be pulling insights from every viable source. In this on-demand webinar, you will gain an in-depth understanding of modern direct mail marketing analytics and testing criteria that will provide you with the knowledge you need to confidently experiment, optimize, and create response-driven omnichannel campaigns.
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Given that IT buyer behavior is continuously evolving your partnering approaches and channel programs must evolve as well. In this webinar series we explore the latest research on implications of IT buyer behavior for channel strategy, partner engagement and enablement.
From Kevin Rhone, Practice Director of Channel Acceleration and Scott Sinclair, Practice Director, Infrastructure Modernization at TechTarget’s Enterprise Strategy Group™ you’ll hear learnings from latest ESG research and commentary from experts in the field.
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Our goal at Merkle is to help brands transform their marketing organization using data, analytics, and technology to create meaningful, personalized customer experiences that deliver competitive advantage. Staying atop the explosion of media channels and the siloed solutions designed to combat them is no small task for the biggest brands. Listen in as one of our experts, Adam Mincham, shares his expertise on the deployment of marketing technologies.
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For high-tech manufacturers, the channel accounts for 50 to 80% of their revenue. But it also comes with its fair share of challenges. This reality leaves many companies searching for new ways to optimize channel management to increase operational efficiency and foster long-term partner engagement. Watch this 3-part Channel Chat Series featuring Model N and our channel expert guests from Sonos and Channelnomics, where we discuss all things channel, from management to channel data to rebates. Hear trends, best practices, and innovative approaches for maximizing channel revenue.
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