7 Strategies For Driving TV Tune-in

Merkle

Gone are the days when TV Networks can rely solely on brand marketing campaigns. The golden age of television has not only brought about a wealth of must-watch quality content, but also unprecedented freedom of which device and channel is used to view a favorite show. Of course, these new found advantages don’t stop with the viewer. The golden age has brought about a multitude of opportunities for Networks to expand their viewership and build stronger bonds with their consumers, and as competition for eyes heats up, taking advantage of those opportunities is ever more critical. The challenge – Networks are now forced to drastically change how they market to their audience.

This on-demand webinar walks attendees through the challenges many TV networks have faced in adopting a direct-response approach to their tune-in campaigns, and describes the solutions now available for overcoming those obstacles. Learn the keys to a successful direct-response campaign across devices including how individual-level measurement, analysis, optimization and scale is achieved in the world of TV marketing.
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Spotlight

With the start of a new year, it’s time for marketers to take stock and make some resolutions. What should you be paying more attention to in 2017? Which strategies, tactics, and channels could have the most impact on your business? Which bad (marketing) habits should you leave behind? The areas covered include: Focusing on Individuals, Not Channels: Thanks to new technologies and approaches, it’s now possible to effectively engage a single consumer across multiple digital platforms. That ability is incredibly powerful, yet many marketers aren’t fully capitalizing on the opportunity. Find out why that must change in 2017.


OTHER ON-DEMAND WEBINARS

Improve Performance On All Marketing Channels

Sprinklr

We live in the world of empowered, connected consumers. They determine how, when, and in where they interact with your business. Their expectations of you are high, and your ability to tailor engagement and content is the key to creating great customer experiences. To be successful, you need a seamless cross-channel customer experience, which starts with a unified marketing strategy and toolset. Easier said than done, right? Watch the webinar: “What You Can Do to Improve Performance On All Marketing Channels – (It’s Easier Than You Think)”
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The Race to the Top of Search Rankings - Moving Up with PPC

G/O Digital

Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner. Join this live webinar as Ty Schlegel from Google and Chris Fehrmann from G/O Digital help local businesses navigate Paid Search ads. Walk away from this webinar with actionable intelligence, through a discussion on: •5 PPC Best Practices •How to use Google Adwords to increase your rankings •Understanding Google’s Quality Score and how to maximize it to increase online visibility •BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
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GETTING STARTED ON TWITTER

BLG Business Solutions

HESITATING TO GET ON TWITTER BECAUSE YOU'RE NOT SURE WHAT A RETWEET OR A MENTION IS? This webinar is being offered in conjunction with Your Marketing Made Easy. #YMME is hosting a tweetup on June 17th, and if you'd like to finally jump into the Twittersphere, or need to brush up on some basic skills this webinar is for you! We'll cover: setting up your account quotes and retweets Mentions hashtags sharing images.
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The State of Influencer Marketing

Altimeter Group

Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.
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Spotlight

With the start of a new year, it’s time for marketers to take stock and make some resolutions. What should you be paying more attention to in 2017? Which strategies, tactics, and channels could have the most impact on your business? Which bad (marketing) habits should you leave behind? The areas covered include: Focusing on Individuals, Not Channels: Thanks to new technologies and approaches, it’s now possible to effectively engage a single consumer across multiple digital platforms. That ability is incredibly powerful, yet many marketers aren’t fully capitalizing on the opportunity. Find out why that must change in 2017.

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