7 Strategies For Driving TV Tune-in

Gone are the days when TV Networks can rely solely on brand marketing campaigns. The golden age of television has not only brought about a wealth of must-watch quality content, but also unprecedented freedom of which device and channel is used to view a favorite show. Of course, these new found advantages don’t stop with the viewer. The golden age has brought about a multitude of opportunities for Networks to expand their viewership and build stronger bonds with their consumers, and as competition for eyes heats up, taking advantage of those opportunities is ever more critical. The challenge – Networks are now forced to drastically change how they market to their audience.

This on-demand webinar walks attendees through the challenges many TV networks have faced in adopting a direct-response approach to their tune-in campaigns, and describes the solutions now available for overcoming those obstacles. Learn the keys to a successful direct-response campaign across devices including how individual-level measurement, analysis, optimization and scale is achieved in the world of TV marketing.
Watch Now


Mike Rocha, Global Director, Brand Valuation, Interbrand, participated in a debate on brand valuation at the Festival of Marketing in London in November 2015. To view the full video, click here: http://www.marketingweek.com/2015/12/....


On-Demand Webinar | Facing the Facts: The State of Personalization Today

We’ve been talking about the value of personalization for ten years (or maybe more), and you’ve likely read dozens of articles explaining how personalization can help drive business results.. The personalization space has fundamentally shifted. Once a “nice to have” and competitive advantage, personalization is now a requirement

The Modern Marketing Leaders Dilemma

With expectations high and requests coming from every direction, it is crucial you set strategic goals and objectives for your team that quickly drive results. But how do you set your priorities? How do you get the right mix of quick short-term wins and long-term strategic initiatives? And all the while keeping your customers, o

Navigating Headless Content Management

Headless content management—backend-only content management systems built to act as a content repository—enables enterprises to deliver rich, innovative content experiences across any channel. Developers are granted the freedom to use website development frameworks of choice and empowered to deliver content anywhere by generatin


Managing and Personalizing a Multi-Channel Experience Progress Your consumers are multichannel mavericks. From web to mobile to smart devices, they’re engaging brands across every channel. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, i