With the start of a new year, it’s time for marketers to take stock and make some resolutions. What should you be paying more attention to in 2017? Which strategies, tactics, and channels could have the most impact on your business? Which bad (marketing) habits should you leave behind? The areas covered include: Focusing on Individuals, Not Channels: Thanks to new technologies and approaches, it’s now possible to effectively engage a single consumer across multiple digital platforms. That ability is incredibly powerful, yet many marketers aren’t fully capitalizing on the opportunity. Find out why that must change in 2017.