7 Must-Try Tips for Lead Nurturing

Are you and your business doing all you can to optimize and send better emails? If you’re not A/B testing, it’s time to start. According to research from Litmus, companies that test every email see marketing returns that are 37% higher than brands that don’t. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

What does it really mean to be Agile? The methodology is often associated with software development teams, but when you think about the primary benefits it's clearly not just for code jockeys. What content team doesn't want the ability to change gears quickly, establish better project visibility, and produce higher quality work?

Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly. When it comes to lead generation, the things that move the needle and yield big results include: Learn about these aspects of lead generation in our on-demand webinar with Data.com's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.

While affiliate marketing to drive direct and immediate sales might be the strategy that gets the most buzz, there are several other flavors of partnership marketing available to retailers today that can also drive customer loyalty, brand awareness and a higher customer lifetime value over the long haul. Many merchants are finding success using influencers, bloggers, social media, and other content partners in tandem with affiliate marketing as a share of a well-rounded partnership marketing strategy.