7 B2B MARKETING TRENDS FOR DRIVING GROWTH

Digital Vidya

With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers and business leaders need to constantly update themselves on the latest trends, technologies and most importantly, hunt for what will make their business grow.
Watch Now

Spotlight

The world as we know it continues to evolve: almost all industries are consistently challenged with the need to realign their organizations to the changing demand of the market, and as such, adopting the latest digital platforms has become imperative nowadays.In the Philippines, the digital marketing landscape continues to expand as the number of Filipinos who chooses digital media over traditional channels increases. Last 2016, the internet penetration in the country has increased to 46%, up from 44% in 2015. This steady increase in internet access is predicted to transcend this year and poses a lot of opportunities for all Filipino Digital Marketers.


OTHER ON-DEMAND WEBINARS

A Marketer’s Guide to Card Transactions

Consumer card purchases were up 24% in the first half of 2021, according to Commerce Signals’ Consumer Spend Tracker. This presents an opportunity for B2C marketers to tap into card transaction data to gain consumer and competitive insights, perform sales lift measurement, targeting, and more. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nick Mangiapane, CMO at Commerce Signals, a Verisk business.
Watch Now

The 2022 Marketing Transformation Blueprint

The new era of consumers expecting authentic, transparent, personal, and requires brands to ditch the siloed business model and prepare for a full organizational transformation. This doesn’t just impact the marketing team, but also IT, product development, the supply chain, and more. Join usdigital-first brand experiencesfor The Next Normal as you map out how to meet business goals in 2022, and hear from experts on how to build the right foundation and structure for a customer-centric approach that resonates. Join us for the latest session of The Next Normal webinar series, where we’ll discuss the new era of transparent, personal, and digital-first marketing and how brands can transform to meet these expectations.
Watch Now

Winning Strategies For B2B Product Marketing

Institute of Product Leadership

Ganesh Iyer -VP, Global Head of Marketing at IPC Systems talks about strategies to create a unique brand and market your products and services better to solution providers with a special focus on Tech marketing, branding strategy, product marketing, B2B marketing and new age tools for digital marketing
Watch Now

HOW TO BOOST B2B BUYER EXPERIENCES WITH ARTIFICIAL INTELLIGENCE

DEMANDBASE, INC

In this session you will learn to better understand the use of AI in B2B marketing and see real-life examples from Forrester and BAE of how organisations are using AI to improve sales and marketing alignment and boost pipeline generation.
Watch Now

Spotlight

The world as we know it continues to evolve: almost all industries are consistently challenged with the need to realign their organizations to the changing demand of the market, and as such, adopting the latest digital platforms has become imperative nowadays.In the Philippines, the digital marketing landscape continues to expand as the number of Filipinos who chooses digital media over traditional channels increases. Last 2016, the internet penetration in the country has increased to 46%, up from 44% in 2015. This steady increase in internet access is predicted to transcend this year and poses a lot of opportunities for all Filipino Digital Marketers.

resources