5 tactics for more relevant email marketing

dotmailer

Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox. Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.  In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.
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The concept of artificial intelligence has captivated humankind’s imagination for centuries, with the idea of creating a non-human entity capable of learning and growing on its own sparking both scientific and ethical debates.


OTHER ON-DEMAND WEBINARS

Facebook advertising: best planning practices to smash Q4 ecommerce goals

3Q Digital

Q4 2015 was a lifetime ago for Facebook advertisers. In the last year, the platform's new ad types, targeting options, bidding and tracking improvements, and analytics have made Facebook a potential bonanza of high-ROI revenue for eCommerce brands. In this free webinar, with Facebook's Reid Howell and 3Q Digital social aces Molly McCarty and Mike Stetzer, we'll cover what's new, what's critical, and how to start capitalizing in time for the holiday rush. Topics will include.

2015 Content Marketing Trends: 4 Predictions from the Experts

Pardot

According to MarketingProfs, 70% of B2B companies are creating more content than they did a year ago, and 50% of those companies are planning to up their content spend in the next year. “We don’t need more content, we need better content,” stressed Ann Handley, Chief Content Officer at MarketingProfs. In fact, Joe Pulizzi, Founder of the Content Marketing Institute, encourages businesses to think more about reallocating their budgets than increasing them. Instead of focusing on too many personas (i.e. quantity over quality), which often only results in “watered down content,” marketers should be telling pointed stories about their customers that are aligned with their long-term business strategies.

How Structured Content Can Increase the ROI of Your Website & Content Marketing

Content that is modular, structured and semantically rich can attain almost magical powers. These powers make your content have more marketing impact--and ultimately can increase your content ROI--no matter whether that content is part of your website, newsletter, blog, or mobile application.

Digital Marketing Redefined by Big Data

Data Warehousing and Search is being redefined by Google Big Query and Hadoop. In this one hour session, you will learn: Evolution of Data Warehousing for Marketers, Big Data and Search: Fruit and Ladder, BigQuery: Harvest ZETTABYTES in seconds, Hadoop: Scale at your ease, How does this influence Search Marketing?