5 Design Rules to Boost Ecommerce Conversions


“5 Design Rules to Boost Ecommerce Conversions” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is BigCommerce, a leading hosted ecommerce platform for businesses small and large. Design Influences Shoppers
A well-designed ecommerce site will attract visitors and customers. But striking a balance between design and usability is often difficult, especially for merchants with many products and variations. In this 30-minute webinar, we’ll review five proven design tips that increase usability and conversions — as well as producing a compelling and memorable impression.
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Location Based Advertising can be the most personal form of advertising on a mobile and if used correctly can deliver exceptional results. This report has been created to give advertisers and agencies an insight into the models that are currently being used with some case studies and top tips for using each.


Agile Content: How to Increase Quality and Cut Costs in B2B Content Marketing

Agile Content

One of the main problems facing B2B marketers is that content simply doesn’t work as well as it used to. We have to get used to a new normal – where content is everywhere and we have to compete harder to be seen. But we can’t simply throw more money at the problem; we need a new solution. Agile content marketing is an approach that reduces costs and improves quality – for those brave enough to embrace it. Attend this webinar to find out how to: • Be more competitive against B2B rivals • Make better use of resources • Streamline processes • Reduce costs • Create outstanding B2B content
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Tips for Using Social Media in B2B Marketing


In addition to the cadence of posting, the effectiveness of social platforms also serves as a differentiator between the two. With so many social networks out there, it’s important to know the most effective channels for B2B marketers. Overall, there are three social platforms that should be a focus for B2B – Twitter, LinkedIn and Facebook. While there are certainly other networks B2B marketers can benefit from, these three channels have generally proven to be most effective.
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Safeguarding Your Social Campus


While student engagement can drive your strongest advocacy, it can also be a source of misinformation in an emergency. That’s why it’s crucial to have a social media strategy for managing on-campus risk.
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Multichannel Marketing—Navigating the Increasingly Complex Customer Journey


Lauren Fisher covers digital marketing and advertising technology for eMarketer. She writes on topics including programmatic advertising, display advertising, measurement, privacy and B2B.
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