2017 B2B Content Marketing Trends

Google is evolving rapidly into an answer engine, aiming to offer one single, objectively "correct" result for a given user in a given situation at a given time. This long-term ambition has started came to fruition in recent years thanks to breakthroughs in several areas, including Machine Learning, voice search, big data, big query... The SEO industry must adapt its focus to account for this fundamental change in approach by Google, Bing, Alexa et al... but also face up to the accelerating rate of change smart machines bring to the search landscape.

Find out why B2B marketers and sellers can’t seem to get on the same page when it comes to sales collateral—and what you can do to buck the trend—from Allego’s Wayne St. Amand, CMO, and Jake Miller, senior product marketing manager. Watch this webinar and learn: The primary reasons why sales and marketing alignment is so difficult How B2B marketers and sales can co-create content to ensure what’s developed is impactful Why content management is still critical, but a focus on content activation is overdue

Mari Smith doesn’t really need any introduction, but we’ll give her one anyways. She’s the queen of Facebook and a top expert in Facebook Marketing around the world. This webinar is a unique opportunity to pick her brain on one of the hottest topics in Facebook Marketing today: Video. Facebook is focusing aggressively on a VIDEO FIRST approach for the platform. This is ultimately due to a competition in the digital streaming television space alongside Netflix, Amazon Prime, Hulu, and YouTube. BUT, most businesses struggle to properly integrate, optimize and monetize VIDEO in their content marketing efforts.

Learn how to pre-schedule and analyze your social media posts on Twitter, Facebook, Instagram, LinkedIn and Pinterest by using Buffer Publish.