2017 B2B Content Marketing Trends

Vertical Measures

Join Joe Pulizzi of Content Marketing Institute to see what the research says is coming our way in the B2B content marketing space next year. He’ll discuss statistics, trends, and provide takeaways that will help us all understand the landscape of 2017 and beyond. He’ll be joined by special guest, Arnie Kuenn, who will share his expert perspective on the findings.
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Spotlight

Y&R's BAV Shopper analyzes how shoppers approach specific brands, offers a variety of actionable, data-based shopper insights to clients, and can help manufacturers and retail brands better understand their target shoppers, as well as how they stack up against competitors.  BAV Shopper is the latest research study from BAVLab, the creators of Y&R’s BrandAsset® Valuator – the world’s largest database and model on brands, and was fielded in conjunction with Labstore, Y&R’s shopper and retail marketing network. BAV Shopper adds a new lens to BAV’s existing data, quizzing shoppers on their attitudes and behaviors, and linking the responses to the primary study in the first BAV Shopper.


OTHER ON-DEMAND WEBINARS

Digital Marketing Bootcamp

AccuData Integrated Marketing

The traditional marketing methods are rapidly becoming outdated and, sometimes, obsolete. Today’s ever-changing digital world presents new opportunities (and challenges) to effectively target prospective and current customers. No one has to tell you that building a strong online presence is vital to boost your overall business profile.
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Squad goals: Why cost per lead is failing your lead gen strategy

Veronica Belmont

Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble. The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.
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Optimizing Instagram for Your Business

HootSuite

Brands do really well on Instagram. In fact, engagement is 10x higher than on Facebook, 54x higher than on Pinterest, and 84x higher than on Twitter. Those are insanely high engagement numbers by anyone’s standards.But it’s not just about being there—you have to know what you’re doing, too. That’s why we hosted a webinar to show you what works, what doesn’t, and how to get your piece of those impressive numbers. Effective ways to grow your Instagram following, increase engagement, and drive sales How to integrate Instagram into your existing social marketing strategy Real company success stories and lessons learned
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[Webinar] How Behavioral Analytics Inform Mobile Marketing Campaigns

Amplitude

Successful brands know that guesswork has no place in the modern, data-rich landscape. Today’s leaders must use a data-driven approach to ensure they’re delivering the best experience to their customers, across all channels and devices. In this webinar, you’ll learn about: Using analytics to uncover who you should include in engagement campaigns and what behaviors you should drive users toward Identifying “a-ha” moments and taking actions on them The importance of an iterative loop of analytics, engagement marketing, and product improvements to drive maximal growth.
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Spotlight

Y&R's BAV Shopper analyzes how shoppers approach specific brands, offers a variety of actionable, data-based shopper insights to clients, and can help manufacturers and retail brands better understand their target shoppers, as well as how they stack up against competitors.  BAV Shopper is the latest research study from BAVLab, the creators of Y&R’s BrandAsset® Valuator – the world’s largest database and model on brands, and was fielded in conjunction with Labstore, Y&R’s shopper and retail marketing network. BAV Shopper adds a new lens to BAV’s existing data, quizzing shoppers on their attitudes and behaviors, and linking the responses to the primary study in the first BAV Shopper.

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