12 OF THE MOST COMMON PAIN POINTS FOR SOCIAL MEDIA BUYERS, SOLVED

Programmatic is an essential and powerful component of any marketing budget. However, it often involves many layers of technology that can lead to an opaque ecosystem and thus wasted ad budgets and time. In order to combat this lack of transparency, advertisers have developed multiple approaches to their programmatic buying. From taking the strategic lead with their agencies via analytics and data ownership to full in-house programmatic trading, there is a spectrum of ways advertisers are taking control of programmatic. In this webinar, Jay Wilder, product marketing lead, and Nate Sandford, solutions engineer, discuss how leading brands are using Datorama to own their programmatic campaigns, ultimately achieving transparency, moving faster to hit their objectives, and turning programmatic into a growth engine for their business.

When used the right way, it can be a treasure trove that can help all your teams: Personalize in-app product experiences Create highly targeted segmentation for persona development Automate marketing messaging Develop use-case specific ads Make more informed decisions about future integrations Nurture your leads through the sales funnel But without the proper tools and processes in place to organize and distribute that data, you’re instead looking at a useless silo. In other words, you’ll be feeling more like the kid who gets stuck in the corner of the Bouncy House.

Gerber Life was looking to analyze and activate data quickly while improving operational efficiencies, reducing costs, and increasing revenue. With the help of Merkle, they sought to create a new data lake, focused on linking data and developing a 360-degree view of its consumers, a challenging effort in legacy systems and traditional operational data warehouses. Powered by Google Cloud Platform, the data lake serves as Gerber Life’s foundation for empowering data-driven experiences with consumers, transforming new revenue generating and cost reduction opportunities, and operating as change agents in the organization. In this webinar, Gerber Life’s Wally Badalamenti and Merkle’s John Reid and Andy Cossette share how the teams successfully implemented this project to improve data processing speed by 50%+ while decreasing operating costs and realizing over $700K in growth and efficiencies.

Most salespeople don’t fall in love with CRM the moment they see a demo. It takes time, and often learning from mistakes, to get salespeople excited about CRM. In this webinar, Ledgeview Partners Account Executive, Jason Layne, walks you through his background and journey with CRM, untraditional experiences, first impressions, pitfalls, what he’s learned, and how he uses CRM to improve his sales approach today.