11 Strategies to Grow Your Business with Email & Social Media

Pinpointe

As a marketer, your goal is to find, nurture and retain customers, and they are no longer making buying decisions based on information from a single marketing channel. Your prospects and customers are surfing their social networks and reading your emails, so it’s critical to create a cross-platform digital strategy that connects you to your audience while sharing relevant information.
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Spotlight

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - teens say that social media strengthens their relationships, but also distracts them from in-person connection.


OTHER ON-DEMAND WEBINARS

Social Media Protection

HootSuite

With all of the opportunity social media offers comes risk. From keeping your brand’s image squeaky clean to protecting your customers’ personal or sensitive information, we demonstrate the importance of social media protection and how to manage those responsibilities. In this webinar, we cover: The inherent risks to organizations on social media Keeping your customers and their data secure Protecting your brand across all social channels This is a recording from our second virtual conference, Connect via Hootsuite. It provides a foundation for your strategy and a glimpse of what to expect at future events.
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Creating and Measuring Facebook Ads

9 Clouds, Inc.

In this webinar, learn to: Set-up a Facebook Business account Install a tracking pixel on your website Manage a large number of ads and ad types using the Facebook Power Editor. This includes an introduction to creating Lead ads, retargeting ads, Instagram ads, video promotion and more. This session is perfect for beginners or dealers who know how to use social media, but are ready to do more than just boosting a post on Facebook.
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Your Content Marketing Success Metrics Are All Wrong

Content Marketing Institute

Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your content based on pageviews, clicks, form fills, and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today is that once someone clicks, we have no idea if they actually consumed the content. In short, our metrics and measurement are based largely on hope.
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Implementing marketing automation: breaking through the bottleneck

dotmailer

More than 60 per cent of marketers use mass email blasts to stay in touch with customers, however only 13 per cent are using automation software. There are many reasons why the majoirty of companies are yet to embrace marketing automation, but, in most cases, it’s either down to a lack of time and resource; too many internal processes and stakeholder hurdles; or the inability to build a business case to gain financial backing.
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Spotlight

Social networking apps have become central to every aspect of teens' lives, from how they stay in touch with friends to how they engage with politics. And constantly refreshing their social feeds can feel simultaneously positive and negative - teens say that social media strengthens their relationships, but also distracts them from in-person connection.

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