10 Content Marketing Tips Your Small Business Can Do Now

As customer experience (CX) takes center stage, more and more organizations are moving from call centers to cloud-based omnichannel contact centers to meet customers changing demands and expectations. Companies of all sizes are investing in contact center tools and technologies to improve the way they interact with their customers. To be successful in this market, you need to understand the best practices and key trends impacting the contact center today and longer term.

Find out how a single-market media buying strategy—particularly in a top designated market area like New York—can be the key to a profitable and successful campaign. Hear from New York Interconnect’s Tom McLoughlin, vice president, regional sales, and Jason Swartz, vice president, advanced advertising and new business for national sales, in conversation with Canvas Worldwide’s Eveliza Jimenez, vice president and director, local investment, and News 12’s Manoj Shamdasani, vice president, programming and brand partnership.

This webinar discusses best practices in starting a topical Facebook group, how to involve your newsroom and how to keep the conversation going.This training event is part of a series on digital tools, in partnership with the American Press Institute and The Poynter Institute, funded by the John S. and James L. Knight Foundation.

Your Salesforce CRM was purpose-built to help you track interactions, improve sales processes and otherwise bring sense to the traditional chaos of sales and marketing. Same with Salesforce Communities, which you may use as a makeshift PRM. If you’re like most companies, you couldn’t imagine doing business without it. Doesn’t it make sense to bring the same level of automation to partner marketing and sales? Think about it: You need partners to perform at their best, which includes managing effective and compliant marketing campaigns on your behalf. These activities demand world-class Through Channel Marketing Automation (TCMA) from Impartner. In this on-demand video presentation, Impartner’s Robb Franks, director of sales engineering, walks channel professionals through the foundation of TCMA, its unique capabilities and use cases for companies just like yours. Among other things, Franks discusses the following: Ways to extend your marketing content through TCMA How you can create a dynamic per-partner, co-branded experience for prospects Ways to curate user experiences for certain solutions or topics How partners can nurture leads from within your TCMA portal