HOW TO SCALE MARKETING: THE OVERDUE ARRIVAL OF CREATIVE AUTOMATION

As the IT landscape changes and technology buying teams continue to evolve, those in the Partner world need to understand how their buyers make purchase decisions and use joint vendor/partner solutions. Join TechTarget’s Michael Latchford as he sits down with Doug Cahill, SVP of Analyst Services and Practices Director at Enterprise Strategy Group, to discuss key findings from their 2023 Partner Enablement Study. Looking through the partner lens, they will share insights on the IT decision-maker’s journey to discovering, understanding, funding and implementing integrated solutions from strategic partners.

In this webinar, we break down the latest location intelligence from the first quarter of 2023 to see which tactics and trends are emerging within the retail space. From the strategies driving success to the challenges reshaping the physical retail landscape, we dive into the biggest questions impacting the sector.

Technology organizations recognize the role strategic partnerships play in the growth of their business and the innovation they foster through their joint technologies, solutions and services. As a result, the partner ecosystem is becoming increasingly competitive and complex, so Partner Marketing teams must continuously adapt and be nimble. Despite the rapid growth of strategic partnerships and ecosystems, the Partner community lacks insights, and has limited access to market trends and best practices for leaders and practitioners alike to improve their go-to-market efforts to, with and through partners. In this session, Michael Latchford, host of the Partner Marketing Visionaries series and Global VP of Strategic Alliances & Partner Marketing Services at TechTarget, will open the first day of The Partner Marketing Visionaries Summit with thoughts on where the Partner community has been and where it is going. He will set the stage for the two days of peer-to-peer insight sharing, conversations and learnings between 30+ Partner Marketing executives from the most innovative technology companies around the globe.

What comes first — stakeholders saying social media isn’t a priority because it’s not getting results, or not getting results because stakeholders won’t make it a priority? If you’re a marketer, you’ve probably been met with resistance at one point or another about putting more budget or effort behind social media. But in 2023? You can’t afford to take no for an answer.