Elevate: Quarterly Webinar Series Q3

August 25, 2022 | 3:00 PM ET | USA

Everyone likes to be “in the know” about the latest digital marketing trends and topics, but as fast as the world moves, who has time to do the research and reading? Well, leave that part to us! At Top Floor, we live and breathe digital marketing, so we are immersed in these updates on a regular basis. These webinars are designed specifically to educate, inspire, and keep you current with everything going on in the digital marketing world. Topics change each quarter, which keeps it interesting and timely.
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Now that we’ve learned about the different types of emails and how to craft emails it’s time to talk about how you can use emails to help increase sales for your business.


International Pricing Strategy 101: Best practices and success factors

August 11, 2022 | 12:00 PM ET

In an everchanging global market where business leaders and consumers can evaluate pricing in real time online there is a growing need for B2B/B2C companies to carefully consider all steps of a global expansion strategy. Just like mergers and acquisitions, most international expansion strategies can fail if you don’t invest time during the due diligence phase.
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Marketing Mix Modeling - The renaissance for a new privacy first era

July 05, 2022 | 01:30 PM SGT

Are you stuck with traditional Marketing Mix Modeling (MMM) that is no longer relevant in today’s dynamic and ever changing digital landscape? Consumer behavior rapidly shifts and platforms are coping up with this shift creating a challenging environment for marketers to advertise and measure the effectiveness of their marketing channels. Today, developing dynamic marketing mix modeling that caters to data insights from shorter time frames with higher granularity is imperative to measure the success of your marketing campaigns and media channel performance.
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How to Increase Sales through Digital Marketing

November 17, 2022 | 6:00 AM ET

Most digital marketers spend tons of hours perfecting their strategies in hopes to increase the revenue of their business. And while it’s part of the development process, strategies alone can’t guarantee leads and better conversions. Which means you need to create a high-effective system that can do the heavy lifting of all the marketing strategies you’ll implement.
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Digital Marketing for Beginners

December 15, 2022 | 6:00 AM ET

These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? In this workshop, you will learn everything you need to know about digital marketing and how to integrate it into your business.
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