The Power of A/B Split Testing in Digital Marketing

May 12, 2015

A click, a form completion, a subscription to a newsletter, a sale – these and more are the goals business owners and marketers want to achieve in their digital marketing campaigns. Of course, most if not all digital marketers would most certainly want to improve and get better results – and they can only do that by doing things differently.

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LMA Marketing & Advertising

LMA is a full service marketing & advertising agency providing start to finish marketing solutions. We oversee the entire process while creating a powerful memorable brand experiences over a variety of platforms.

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Boost Email Results with Killer Subject Lines

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Get more click-throughs with these Campaigner Email Marketing tips on enticing, relevant and interesting subject lines to help you persuade your subscribers to open your emails.

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7 digital marketing predictions

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Last year, more and more marketers hopped onto online and social media marketing, they embraced data and social mediaplatforms to connect, listen, and engage with prospects customers. Companies were setting theagenda for their content strategy, resolving problems and providing relevant information along the sales funnel, through social media and video.

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E-tail Retail Infographic

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Why listen to industry buzz versus real shoppers? If you assume digital has displaced print or that millennials, upscale shoppers and brand loyalists aren’t big coupon users, think again.

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Email marketing trends in 2014

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Mobile, automation, personalised messaging and data are the four big trends that will drive change in email marketing next year, according to a new infographic from Uberflip.

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How Social Media supports Event marketing [Infographic]

Infographic | August 31, 2015

This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy. For international promotion in particular, Facebook has been the prominent social media platform for 78% of event organisers, followed by Twitter and LinkedIn, to primarily increase awareness of the event and their brand for new followers. We know this can vary, depending on whether you are attracting delegates/attendees from the B2b or B2c market and their social/demographic profile.

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The Top Ecommerce Platforms by Market Share in 2018 .

Infographic | July 6, 2018

eCommerce is on the rise, with digital platform-originated sales projected to rise from $2.3 trillion in 2017 to $4.5 trillion by 2021. The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attractive, accessible option for more consumers, and with an increasing number of platforms looking to get involved and provide more advanced eCommerce options, its only looks set to grow and become a more relevant consideration for businesses.

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Spotlight

LMA Marketing & Advertising

LMA is a full service marketing & advertising agency providing start to finish marketing solutions. We oversee the entire process while creating a powerful memorable brand experiences over a variety of platforms.

Events