The Mind of a Digital Marketer

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

Infographic | June 6, 2022

We surveyed agent/adviser partners about what they are expecting in the year ahead in terms of trends, challenges and opportunities. As you might expect, cybersecurity is top of mind for both partners and their customers. Partners are also seeing new opportunities around larger customers and cloud.

Infographic | January 10, 2022

Mobile marketing is a phenomenal digital marketing strategy that helps brands promote their product or service through mobile phones by meeting audiences' requirements.

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

Infographic | March 30, 2021

Guide to Facebook Content Marketing Be Effective Post at least 5 times per week max 3 lines of text at optimal hours For a Campaign. choose a day to repost every week Mondays gain 60% More Likes, Comments & a 18-24 demographic is highest from 9-10pm to stay in the mind of fans Shares Be Specific & Relevant Be Seasonable Know your Audience Be Relevant & Timely Give insider info to Write about current Link fans to articles that their community make fans feel in the know. events & holidays. will care about. This will show fans you are up-to-date.

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.