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The Importance of Social Media in Ecommerce
October 11, 2018
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MarketingArena Consulting offers web marketing consultancy, strategic planning and training services. Since 2007 we deal with search engine positioning, social media marketing and results measurement.
Infographic | August 31, 2017
Think back to when you were a kid. Before tablets, smartphones, social media, virtual and augmented reality, and even the internet, things were much simpler – especially for marketers. In the ‘80s, marketers had only a few channels in which to communicate their messages. Today, it’s more challenging than ever to know where to spend your money and keep a consistent brand message throughout. So how do you choose the marketing channels that are right for your brand?
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Infographic | May 4, 2018
Influencer marketing has risen in popularity over recent years, and has now become one of the most effective ways to boost brand awareness, improve favorability and, as a result, increase sales.
Technological innovations are making computers and devices an alternative to watching movies at home on TV. Discover how to better reach the elusive teen demographic.
Our research on 'Content Marketing in the UK' with the help of Tapestry Research, conducted in April 2014 compiles results from nine key questions we asked 100 top tier communication professionals about their organisation's content development & management approach.
Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic.
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