IAB Deep Dive on In-Feed Ad Units

IAB Deep Dive on In-Feed Ad Units looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad. This is what one sees before the click. We focus on exploring the most commonly used in-feed ad types found on the three dominant feed types: Content Feeds, Social Feeds, and Product Feeds.

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Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies - crowdsourced from leading brands across your industry - our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results fast.

Other Infographics
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Barriers to Cross-Channel Marketing Success

Infographic | June 5, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,” marketers face a bevy of challenges in achieving cross-channel marketing success. The top three barriers among marketers in North America: they lack a single view of the customer, their current technology is inadequate, and their organizational structure doesn't provide the necessary support.

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Infographic: Optimal Image Sizes For All The Social Networks

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So many social networks, so many different ideal image specs. It’s enough to drive a social media manager to … rant on Twitter. Fortunately, the folks at Spredfast have put together a guide with the latest photo specifications for just about every social network on the planet. Among other things, the guide will help you with the oddball sizes for cover photos on Facebook (851px by 315px), Twitter (1500-500), Google+ (1080-608) and LinkedIn (646×220). It also notes optimal sizing for posting photos to make sure your crops don’t go bad and gives general reminders of how to make the best use of visual content on the most popular social sites.

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A Starter's Guide to Providing an Efficient Social Media Customer Support

Infographic | December 21, 2018

As social media has evolved, it's become a key connective device, enabling us to stay in touch with friends and family at all times, and across many time zones. That capacity has also made the medium an increasingly important communications tool for brands - not only can businesses utilize social to boost connection with their audience, but it's also now a much relied upon tool for customer support queries.

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Digital Marketing Trends to Watch Out for 2019

Infographic | January 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, technologies, and new strategies will come and change the way businesses promote and sell their brands and products on the digital realm.

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6 Facebook Ads to Keep Your Customers Engaged

Infographic | January 3, 2018

In addition to evolving their all-powerful ad platform, Facebook's also making strides in the eCommerce world, with a range of tools aimed at helping businesses convert customers without ever leaving The Social Network. But aside from facilitating direct purchases, Facebook's ads also offer a powerful way to re-engage people who've already visited your website or clicked on your ads.

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Facebook Advertising + PPC: 3 Stats You Need to Know

Infographic | March 27, 2017

We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs.

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Spotlight

Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies - crowdsourced from leading brands across your industry - our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results fast.

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