IAB Deep Dive on In-Feed Ad Units

IAB Deep Dive on In-Feed Ad Units looks into today’s in-feed advertising, specifically the consumer’s first experience or ad discovery with the paid content distribution ad. This is what one sees before the click. We focus on exploring the most commonly used in-feed ad types found on the three dominant feed types: Content Feeds, Social Feeds, and Product Feeds.

Spotlight

Hudson Rouge

Headquartered in New York City with offices in Detroit, Shanghai, and Toronto, Hudson Rouge is an award-winning, multidisciplinary creative agency specializing in luxury brands. Hudson Rouge was conceived to reimagine and completely re-launch one of America’s oldest and most storied brands — The Lincoln Motor Company. In just four years of business, Hudson Rouge has already garnered a number of top industry awards and accolades, including Clio, Webbys, AICP, IAB and three highly coveted Cannes Lions.

Other Infographics
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7 Steps to Great Email Marketing

Infographic | December 15, 2019

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day. With so many emails being shared, it's becoming increasingly difficult to get your messages to stand out - which means its more important than ever to ensure that you're ticking all the right boxes, and maximizing your opportunities to get your email messages seen.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Digital marketing infographic 2021

Infographic | June 1, 2021

Digital marketing is not the art of selling a product. It is the art of making people buy the product that you sell.Worldwide digital ad spend is predicted to reach over $375 billion by 2021. The digital marketing landscape that comprises of SEO, PPC, content marketing, and social media marketing has been quite progressive, more so in the last three years, than in the last decade.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms. Again, there are unique variables for each business, but this overview could serve as a good starting point for planning out your social posting strategy, and maximizing engagement.

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Spotlight

Hudson Rouge

Headquartered in New York City with offices in Detroit, Shanghai, and Toronto, Hudson Rouge is an award-winning, multidisciplinary creative agency specializing in luxury brands. Hudson Rouge was conceived to reimagine and completely re-launch one of America’s oldest and most storied brands — The Lincoln Motor Company. In just four years of business, Hudson Rouge has already garnered a number of top industry awards and accolades, including Clio, Webbys, AICP, IAB and three highly coveted Cannes Lions.

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