How Your B2B Social Media Strategy Should Differ from a B2C Strategy

As you continue to read about social media strategies online, much of the information for social strategies is focused on business-to-consumer (B2C). But there are huge differences between B2C and Business-to-Business (B2B) strategies. Let’s discuss some of them

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Clear Channel Outdoor Global

Clear Channel Outdoor (NYSE: CCO) is one of the world’s largest outdoor advertising companies, reaching more than half a billion people every month via a global network spanning 30 countries across five continents, and an Airports network with a presence in excess of 20 countries. Clear Channel Outdoor is dedicated to creating inspiring and innovative out-of-home advertising solutions by collaborating with advertisers and applying powerful audience insights that enable brands to engage effectively with consumers when they are out and about. Clear Channel Outdoor is also pioneering the integration of out-of-home platforms with digital technologies such as mobile and social to drive awareness and inspiration to engagement and purchase. With a portfolio of over 660,000 displays that includes traditional and digital formats in roadside, urban, transit and airport environments, street furniture and at retail near point of sale, Clear Channel Outdoor also has one of the fasting growing digit

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How to Win at Customer Experience Infographic

Infographic | November 10, 2021

If 92% of shoppers are influenced by personalized shopping cart recommendations, shouldn’t brands do more personalization, in more places, more often? It’s easier said than done — requiring a deep commitment to improve data accuracy and quality. It also requires brands to unify disparate customer data, make it readily accessible across the organization, and close gaps that obstruct cross-channel insights. But it's worth the effort. Taking control of your customer data has huge advantages. Download this infographic to learn why brands are doubling down on improvements to customer data and insights – and where the biggest hurdles lie on the road to better command of the customer experience.

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Marketing Plan Infographic

Infographic | May 1, 2021

The marketing plan infographic features some steps to achieve a business goal. It's packed with some graphic and icons, along with a light purple color theme to create the natural feeling. This marketing plan infographic can be used as a planning document on its own or be included as part of a business plan, business proposal, business proposal or business report.

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Mobile Marketing in B2B

Infographic | January 10, 2022

Mobile marketing is a phenomenal digital marketing strategy that helps brands promote their product or service through mobile phones by meeting audiences' requirements.

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Benefits of Strategic Partnership

Infographic | February 21, 2022

57% of companies say that they use partnerships to acquire new customers. Every year, over 2,000 strategic alliances are formed, and their number grows by 15% each year.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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Spotlight

Clear Channel Outdoor Global

Clear Channel Outdoor (NYSE: CCO) is one of the world’s largest outdoor advertising companies, reaching more than half a billion people every month via a global network spanning 30 countries across five continents, and an Airports network with a presence in excess of 20 countries. Clear Channel Outdoor is dedicated to creating inspiring and innovative out-of-home advertising solutions by collaborating with advertisers and applying powerful audience insights that enable brands to engage effectively with consumers when they are out and about. Clear Channel Outdoor is also pioneering the integration of out-of-home platforms with digital technologies such as mobile and social to drive awareness and inspiration to engagement and purchase. With a portfolio of over 660,000 displays that includes traditional and digital formats in roadside, urban, transit and airport environments, street furniture and at retail near point of sale, Clear Channel Outdoor also has one of the fasting growing digit

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