How Much Time, Money Do Small Businesses Spend on Social Media?

We just wrapped up a survey asking almost 500 of our small business customers how much time and money they spend on social media (if you participated, thank you!). We asked how many hours small business owners or employees dedicate to various social media activities, from finding and sharing content to blogging, we wanted to know what tasks take the most time, and what platforms small businesses are most active on. We also inquired about marketing and social media budgets, and how much money is spent on tools to manage and analyze social media efforts.

Spotlight

Idea Girl Media

Idea Girl Media is an award-winning social media marketing agency recognized for outstanding social media achievement by the Senate of the State Of Ohio. The Founder & CMO has also received an Honorable Mention award as a Small Business Influencer & listed as a Top 100 CMO to follow. Idea Girl Media helps business brands & public figures & achieve social media success and positive online reputation.

Other Infographics
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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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Top 5 CRM Trends for 2022

Infographic | February 1, 2022

Businesses will be looking towards CRM to fill the gaps that were uncovered in 2020. This means accessibility from anywhere, anyplace and anytime is going to be very important.

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5 Ways to Build Strong Partner Relationships

Infographic | February 8, 2022

In a well-designed channel model, multiple partners, representing the same vendor, should be trying to win a specific opportunity, albeit with differentiated value-add.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Marketer Survey: 5 Social Media Trends to Watch in 2022

Infographic | December 21, 2021

To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data. An infographic (below) explores highlights from the research. Specifically, it covers five trends to watch: brands finally getting community right, marketers getting creative as consumers wise up to social ads, social maturing out of the marketing department, social becoming the heart of shopping, and social media managers bridging the gap between marketing and customer service.

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Spotlight

Idea Girl Media

Idea Girl Media is an award-winning social media marketing agency recognized for outstanding social media achievement by the Senate of the State Of Ohio. The Founder & CMO has also received an Honorable Mention award as a Small Business Influencer & listed as a Top 100 CMO to follow. Idea Girl Media helps business brands & public figures & achieve social media success and positive online reputation.

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