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How Does Brand Safety Impact Consumer Perception?

May 12, 2019

It’s now been two full years since the brand safety surfaced as a major issue. Since the problem has not dissipated, we surveyed consumers to check in on how their perception of social media and brand safety has changed or how it has not. That original catalyst, when advertisers realized that their ads on YouTube were showing up next to harmful and offensive content, turning into a boycott of more than 250 advertisers across many outlets including Facebook and Twitter, may be long gone, but the issue persists.

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BuzzFactory is a passionate & highly talented team of social media analysts, inbound marketing professionals, pro bloggers, web media designers, search engine experts, digital marketing campaign managers, social & mobile technology enthusiasts. The kind of people that understand, breathe & live in the social web.

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How Does Brand Safety Impact Consumer Perception?