Holiday Shopping Goes Social [Infographic]

December 19, 2014

Looking for last-minute holiday gift ideas? Chances are, you’re relying on social media to help you find the perfect gift.

CROWDTAP, The People-Powered Marketing Platform, surveyed 3,000+ U.S. adults in 2013 and 2014 to explore how their holiday shopping habits have evolved year-over-year. The key finding: Holiday shoppers are increasingly seeking out gift ideas on social –  and they’re relying less and less on traditional channels.

Nearly two-thirds of holiday shoppers say they use social to find gift inspiration (up 25% year-over-year), while those who say they lean on traditional media (like TV commercials and magazine ads) fell 22% from 2013. Shoppers say Facebook is the most influential platform when it comes to holiday purchases: 59% of consumers cited Facebook as having the most influence on their purchases in 2014 – up 51% year-over-year.
 Peer recommendations on social media continue to influence gift purcha

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