Email Drip Campaign Tips, Examples, Statistics and Best Practices

As a marketer, we often push batch and blast emails to our subscribers to let them know about a sale or keep them updated on our products or services. If we’re advanced, we may even segment and personalize those emails. However, the emails are still sent based on our schedule, not the subscribers. Drip email campaigns differ because they are sent or paced based on the subscriber, not us. Drip email works – generating 3x the click-through rate of a typical marketing email

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UM Worldwide

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

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Effective Content Marketing Tactics for Startups

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Just a couple of decades ago, getting the product you just launched in front of a large audience was unimaginable. The most effective media was TV and the price of a 30-second ad could go from a couple of hundred dollars for a local TV station to couple of million dollars for the ad of the same length on a national station during primetime.

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Is Twitter a ‘Look at This’ social network?

Infographic | September 24, 2019

Twitter along with Public is Media and research partners Firefish and The Number Lab surveyed 1,490 users of social media networks through both – in-person interviews and online surveys to understand the impact of advertising on popular platforms including Twitter, Instagram, YouTube, and Facebook. Twitter in a blog post explained that more and more people are using social media nowadays with an average user spending at least two hours per day on various platforms. However, what once started as a mode of communication between friends and family members has evolved a lot farther than that – the microblogging network acknowledges. This is why users are making use of multiple platforms to access all the information that they may need. According to the combined study by Twitter and Publicis Media, the four dominating social networks are analyzed as follows:

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10 Reasons to Use Infographics in Content Marketing

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If you are doing content marketing today and not satisfied with your current results. You might want to consider integrating infographics to your current efforts. With a staggering number of information generated daily according to this research, it is more than likely for your content to get lost in the Internet content jungle and ignored by most users, specially your targeted audience.

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8 Benefits of Multi-Channel Digital Marketing

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In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations. Using a single channel to reach out to customers is practically an insufficient strategy – it is no longer enough.

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The Latest Social Media Stats

Infographic | October 1, 2018

The average day sees 1.4 billion people log onto Facebook, 500 million tweets sent and 95 million photos are shared on Instagram. With this much content, the majority of social media platforms are putting algorithms in place to filter out irrelevant content.

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8 Reasons Your Business Needs a SEO Strategy

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SEO has become a very popular buzz word. A lot of businesses have been burned by so called SEO specialists and in return have written off the whole concept. SEO still matters. These 8 facts prove that every business need to have an SEO strategy.

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Spotlight

UM Worldwide

UM believes that better science and better art deliver better outcomes to our clients in the media moments that matter most. We are a creative media agency, committed to blurring the lines between media and creativity, between data and content, between science and art. A global media network in IPG Mediabrands, UM operates in over 100 countries, with 4,800 people innovating on a roster of clients including Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.

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