Content Marketing for a Life Science Audience

March 19, 2015

Scientists aren’t inspired by marketing jargon. They’re inspired by concrete benefits that impact their research. That’s why many life science organizations are using content marketing to deliver valuable information to their audience. Content marketing builds trust with your science-minded customers, and over time, turns your audience into brand advocates. A BioInformatics survey of over 800 life scientists concluded that engaging content is consistently effective in capturing the attention of life scientists. Not sure where to start? Follow these steps to make sure your efforts yield content that resonates with life scientists.

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Heinz Marketing Inc

Heinz Marketing is a Seattle marketing agency focused on sales acceleration. We help our clients achieve sustained sales success by growing revenue from existing customers and cost effectively identifying and winning new customers.

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