8 Steps to a Successful Account-Based Marketing Strategy

If you’re wondering What is Account-Based Marketing?, Doug Bewsher wrote a great article about it for the Marketing Technology Blog. The strategy is paying off, in fact 92% of B2B marketers consider ABM extremely or very important to their marketing efforts   And 84% of B2B marketers believe ABM provides significant retention and upsell opportunities.

Spotlight

Acrelia News - Email marketing

Acrelia News is the email marketing platform designed to design, send and perform a complete and effective follow-up of any email marketing campaign. Multilingual, since it is available in English, Spanish and Catalan, it has a powerful email editor, advanced statistics in real time and a free antispam filter.

Other Infographics
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Advantages of Conversational Marketing in B2B

Infographic | January 7, 2022

Conversational marketing makes robust connections with customers through dialogue, such as live chat, voice assistants, chatbots, etc.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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Still Skeptical about Social Media Marketing?

Infographic | January 24, 2022

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

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5 Channel Partner Marketing Best Practices

Infographic | March 9, 2022

High-growth brands are three times more likely to use marketing partnerships as part of their overall strategy than no-growth firms. (Source: Hinge High Growth Survey) Identify sales and profit by market segment, and product or service. Determine growth opportunities. Evaluate competitors’ marketing, websites, products and services.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Content Is King: Own the Outcomes but Share the Responsibilities

Infographic | November 29, 2021

While content will always be king in marketing, especially in digital channels, many GTM teams still underestimate the volumes necessary and underinvest in truly differentiating quality. If your organization isn’t very focused on creating content going forward, you’re going to lose ground. In this infographic, we’ll look at what great content is, the organizational obstacles that get in the way of creating it and how teams can overcome such challenges to restart these critical engines.

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Spotlight

Acrelia News - Email marketing

Acrelia News is the email marketing platform designed to design, send and perform a complete and effective follow-up of any email marketing campaign. Multilingual, since it is available in English, Spanish and Catalan, it has a powerful email editor, advanced statistics in real time and a free antispam filter.

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