3 Tips For Video Content Marketing On A Shoestring

From all the blog posts, webinars and shouting from the mountain top, you’d think every business must have a “content marketing strategy” to survive. If you’re a small business owner like me, you don’t have the bags of money nor people power to make it happen.

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Holland-Mark

Holland-Mark is on a mission to create brands people love, clients who love us, and a team that loves working together. We bring together competencies in brand positioning strategy, creative development and design, and marketing communications to help our clients build meaningful brands that are loved by prospects and customers alike. Because in today’s fast-paced, saturated world, love is what it takes.

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Channel Partner Enablement in a Nutshell

Infographic | June 27, 2022

Enabling and empowering your channel partners to enthusiastically sell your services or products is called channel partner enablement. Using channel partner enablement, you can increase your market share and improve your bottom line.

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Programmatic Advertising in a Nutshell

Infographic | February 7, 2022

82% of the Fortune 500 were buying programmatically in Q2 2021.

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Types of Channel Marketing Partners

Infographic | March 17, 2022

Channel partners can be a big help in promoting an application in a new market, such as an international environment. They can provide insight into the market and help translate local demands into innovations in the application. These partners drive traffic to your site through theirs. They charge you a commission on any sales the traffic produces These partners refer qualified customers to your business, and in return, charge you a commission on any sales that traffic produces.

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The Journey of Partner Marketing: Key Processes for Success

Infographic | June 23, 2023

It highlights the success of partner marketing and the role of a well-crafted partner marketing plan in achieving effective marketing campaigns.

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Inbound Marketing Channel: OOH Advertising

Infographic | February 23, 2022

What is OOH advertising? Out-of-home advertising includes roadside banners, public digital displays, public internet kiosks, and others. It is a key channel of inbound marketing.

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How to Win at Customer Experience Infographic

Infographic | November 10, 2021

If 92% of shoppers are influenced by personalized shopping cart recommendations, shouldn’t brands do more personalization, in more places, more often? It’s easier said than done — requiring a deep commitment to improve data accuracy and quality. It also requires brands to unify disparate customer data, make it readily accessible across the organization, and close gaps that obstruct cross-channel insights. But it's worth the effort. Taking control of your customer data has huge advantages. Download this infographic to learn why brands are doubling down on improvements to customer data and insights – and where the biggest hurdles lie on the road to better command of the customer experience.

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Spotlight

Holland-Mark

Holland-Mark is on a mission to create brands people love, clients who love us, and a team that loves working together. We bring together competencies in brand positioning strategy, creative development and design, and marketing communications to help our clients build meaningful brands that are loved by prospects and customers alike. Because in today’s fast-paced, saturated world, love is what it takes.

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