Ritika Gupta

Marketing Strategy

Ritika Gupta | October 06, 2021

Because of the pandemic we have seen a shift in all businesses from physical platform to digital platform and which is why Digital Marketing is at boom right now. What is Digital Marketing? Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing. Why is Digital Marketing important? You can do customer segmentation and reach your target audience. You can make sure that the traffic coming to your page is the relevant traffic. You can get high reach with Digital marketing, and it is much more cost effective as compared to traditional marketing. The Top 10 trends in Digital Marketing 2021 are as follows. 1. Interactive content Interactive content like polls quizzes survey and content anything that you use to interact with the customer makes the customer feel that they are a part of your product and promotes inclusivity. Having people engaged and entertained gives joy to the customer it will help the customers own the product and stay loyal to you brand. 2. Live streaming There has been a 99% boom in Live streaming in 2020. All Social media platforms now have Live streaming. It provides an opportunity to the common man to interact with the eminent personalities. It can help build a relationship with the potential customer and build a huge revenue over that. 3. User generated content More than 86% percent of the companies use user generated content for marketing. The content that is used for marketing has been generated by their own customers. This is the best word of mouth marketing strategy even raw content like videos and testimonials are used by companies to build trust and help promote their brand. 4. Customer segment It is always better to group your customers so that you are delivering your content to the relevant customer you can segment the customer based on geography, age shopping habits so that the customer feels that the content is specially personalized for them and helps in giving them an unique experience. Customer segmentation will reach new heights in 2021. Manual segmentation will become obsolete. 5. Featured snippet Featured snippet is nothing but comes on zero position on the google search which provides an answer to what you were looking for. You provide the complete answer which out any clicks they are also called as answer boxes or no click searches. Even though it eliminates the possibility of clicks google acceptance of your content being on top of the search page is more important 6. Image and Video Seo We can bring in huge traffic from high quality image and video content. Google lens, Pinterest etc. are all platforms to enable us to do this. We can find similar products on google lens by simply searching for it. Google lens will help us find similar products and we can land up on the website of those products. While doing this make sure you are adding Relevant and high-quality image and including Seo keywords in the description of the image. 7. Voice Search Over 53% of the houses will be owing a smart speaker in 2021. More and more people are using voice searches rather than tying it out. Voice search is becoming more convenient. Clubhouse was one audio-based app that went viral recently. You can bring in more traffic to your page through Podcasts. People listen to podcast while travelling. 8. Page speed You can Increase your conversion by 7% by just increasing your page speed. This can be achieved by suing CDN both static and non-static content should be optimized using CDN.   9 Artificial Intelligence Artificial intelligence is transforming Marketing. AI helps you to target the right customer by studying their purchase pattern, searches or even views. It helps you provide a more personalized experience to your customers. Chat bot is one such AI feature that can help. AI can process vast quantities of data and make accurate predictions based on patterns that emerge from it. AI can predict customer behavior and identify and nurture the most valuable leads. 10. Augmented Reality  Brands are using augmented reality to elevate customer experience and sales. Brands like Gucci and Ikea are letting customers try shoes and furniture through augmented reality apps on their website. With AR being on a rise we will be more and more brands using AR for in their communication.