USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

| August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.
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Cox Media

Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI.

Spotlight

Cox Media

Cox Media is your partner for marketing success, offering advanced cable and digital advertising products in 22 markets across the United States. In addition to our proven media solutions, we offer consultative insights to help our clients reach their audience more effectively and efficiently. From broad reach, highly rated programs to laser-sharp targeting of specific audiences, Cox Media is focused on developing customized marketing solutions that maximize our client's ROI.

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