Going Global 101: How Your Competition Can Be Your Best Resource

| August 20, 2019

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Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in this race. You are one of thousands of companies going for that global gold. Yes, that means more competition. But more competition also means you have more companies to learn from. An important part of your globalization strategy should be regular and thorough analyses of talent. You should even—perhaps especially—take note if that talent comes from your competitors.
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Fuor Digital

Fuor Digital is a digital media marketing agency that employs interactive media professionals and invests in best-of-breed back-end technology for interactive marketing capabilities such as email marketing, search engine bid management, affiliate marketing, online display advertisement serving/reporting and mobile phone marketing distribution. These capabilities allow us to be an adjunct to agency and advertiser teams in the research, brainstorming, planning, buying and stewardship of online media marketing or advanced media marketing campaigns.

Spotlight

Fuor Digital

Fuor Digital is a digital media marketing agency that employs interactive media professionals and invests in best-of-breed back-end technology for interactive marketing capabilities such as email marketing, search engine bid management, affiliate marketing, online display advertisement serving/reporting and mobile phone marketing distribution. These capabilities allow us to be an adjunct to agency and advertiser teams in the research, brainstorming, planning, buying and stewardship of online media marketing or advanced media marketing campaigns.

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