ABM and the Manufacturing Marketer: Back to the Future

| December 13, 2019

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Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real sense, it was all there was. I’ll spare you the details, but we made very specialized products – stuff only a very few people in the world wanted or needed. That meant we had an extremely narrow slice of prospective customers to sell to. We had a VP of Sales and Marketing, which mainly meant “Sales” because we did almost no marketing. Why would we?
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Autotrader US

Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

Spotlight

Autotrader US

Autotrader, launched in 1998 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. Autotrader aggregates in a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, Autotrader unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. Autotrader is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

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