MARTECH

ZINFI Named ‘Leader’ in Spring G2 Grid Reports

ZINFI | March 29, 2022

ZINFI
ZINFI Technologies, Inc. announced that it was recognized as a ‘Leader’ in G2’s Spring 2022 G2 Grid Report for Partner Management after it spent multiple consecutive quarters in the leaders’ quadrant. It was also named a ‘Leader’ in the Spring 2022 G2 Grid Report for Through Channel Marketing Software.

ZINFI leads the creation of the Unified Channel Management (UCM) solutions. It is a leader in through-channel marketing automation and partner relationship management (PRM). It holds the top Satisfaction Score and Usability Score for all market segments in G2’s real-time rankings for the partner management and through-channel marketing software categories.

According to G2’s definition, a partner management software - “offers portals to communicate and exchange information and content between the company and its partners," while through-channel marketing software "provides tools to help brands and channel partners automate the marketing process, such as creating campaigns or marketing content."

"We are thrilled to learn that, once again, the people who use our products every day have given us excellent ratings and validated our status as market leaders—and in two separate categories,"  "Our vision for Unified Channel Management has always focused on the integration of product modules and on software that makes it easy for organizations to align channel policies, channel programs, channel people, business process automation and channel partners. This approach enables us to offer a truly complete solution to companies of all sizes in a broad range of industries. Our high ranking in both of G2's channel marketing automation categories—partner management software and through-channel marketing software—indicate we are on the right track to meet customer requirements across a comprehensive set of criteria."

Sugata Sanyal, founder & CEO of ZINFI

ZINFI’s scores for its partner management software offerings in the Spring 2022 report are based on 149 verified user reviews, while its through-channel marketing software are based on 105 validated user reviews.

Spotlight

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering content that inspires engagement rather than just begging for conversion.

Spotlight

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to build better, lasting relationships with consumers and prospects by consistently delivering content that inspires engagement rather than just begging for conversion.

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