MARTECH

ZINFI Named ‘Leader’ in Spring G2 Grid Reports

ZINFI | March 29, 2022

ZINFI
ZINFI Technologies, Inc. announced that it was recognized as a ‘Leader’ in G2’s Spring 2022 G2 Grid Report for Partner Management after it spent multiple consecutive quarters in the leaders’ quadrant. It was also named a ‘Leader’ in the Spring 2022 G2 Grid Report for Through Channel Marketing Software.

ZINFI leads the creation of the Unified Channel Management (UCM) solutions. It is a leader in through-channel marketing automation and partner relationship management (PRM). It holds the top Satisfaction Score and Usability Score for all market segments in G2’s real-time rankings for the partner management and through-channel marketing software categories.

According to G2’s definition, a partner management software - “offers portals to communicate and exchange information and content between the company and its partners," while through-channel marketing software "provides tools to help brands and channel partners automate the marketing process, such as creating campaigns or marketing content."

"We are thrilled to learn that, once again, the people who use our products every day have given us excellent ratings and validated our status as market leaders—and in two separate categories,"  "Our vision for Unified Channel Management has always focused on the integration of product modules and on software that makes it easy for organizations to align channel policies, channel programs, channel people, business process automation and channel partners. This approach enables us to offer a truly complete solution to companies of all sizes in a broad range of industries. Our high ranking in both of G2's channel marketing automation categories—partner management software and through-channel marketing software—indicate we are on the right track to meet customer requirements across a comprehensive set of criteria."

Sugata Sanyal, founder & CEO of ZINFI

ZINFI’s scores for its partner management software offerings in the Spring 2022 report are based on 149 verified user reviews, while its through-channel marketing software are based on 105 validated user reviews.

Spotlight

Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where eforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process.

Spotlight

Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where eforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process.

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MARTECH

Barracuda recognized for industry-leading email security and data protection solutions

Barracuda | August 23, 2022

Barracuda, a trusted partner and leading provider of cloud-first security solutions, announced today that it is recognized as an innovator with two prestigious awards for email protection in the 2022 SC Awards and for data protection in the 2022 CRN Annual Report Card (ARC) Awards. 2022 SC Awards Barracuda Email Protection has been recognized as the winner of the Email Protection category in the 2022 SC Awards. Now in its 25th year, the SC Awards are cybersecurity's most prestigious and competitive program. Winners are recognized for outstanding solutions, organizations, and people driving innovation and success in information security. Barracuda Email Protection is a comprehensive, easy-to-use solution that delivers API-based inbox defense, phishing protection, incident response, gateway defense, data protection, and compliance capabilities. "We're thrilled that our solutions were named the best in the Email Protection category this year," said Don MacLennan, SVP of Engineering and Product Management, Email Protection, at Barracuda. "This win recognizes the value of our solutions, including our advanced ML capabilities, which enable our customers to fully automate detection and remediation. At Barracuda, it's our mission to deliver innovative security products that are easy to by, deploy, and use, and we see this award as a sign we are delivering on that." The 2022 SC Awards received a record 800 entries across 38 categories — a 21% increase over 2021. Entries for the SC Awards were judged by a panel of industry leaders, from sectors including healthcare, financial services, manufacturing, consulting, and education, among others. 2022 CRN Annual Report Card Barracuda was named the overall winner in the Data Protection Software category of CRN's 2022 Annual Report Card award. This award honors the industry's top technology vendors for success in providing high levels of satisfaction for channel partners through innovative products, services, and partner programs. Barracuda not only earned the highest score overall in the category, but also swept the four subcategories: Product Innovation, Support, Partnership, Managed & Cloud Services. With 37 years of history, CRN's ARC Awards recognize best-in-class vendors that are devoted to boosting IT channel growth through innovation in technology and partner strategy. Through the ARC Awards — known as one of the most prestigious honors in the IT industry — solution providers offer key feedback that commends technology manufacturers for designing channel-friendly product offerings, developing strong partner programs, and building long-term successful relationships with solution providers. This win recognizes both Barracuda Cloud-to-Cloud Backup and Barracuda Backup. Barracuda Cloud-to-Cloud Backup provides easy-to-use, cloud-native backup for Microsoft 365 data. Barracuda Backup combines storage, software, and inline deduplication, to ensure data is protected against loss no matter what happens. "We're honored by this recognition, and it is especially meaningful because it is based on input from channel partners," said Bill Fitzgerald, VP, Channel Sales, Americas "We're honored by this recognition, and it is especially meaningful because it is based on input from channel partners," said Bill Fitzgerald, VP, Channel Sales, Americas. "I'd like to express my sincere thanks to all channel partners that participated in the CRN survey." The ARC Awards are based on an invitation-only research survey conducted by The Channel Company. Responses from 3,000 solution providers across North America were evaluated in this year's survey, rating 82 vendor partners across four criteria: product innovation, support, partnership, and managed cloud services. Scores were awarded in 25 major product categories in technology areas that are critical to channel partner success. About Barracuda At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers' journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. For more information, visit barracuda.com.  Barracuda Networks, Barracuda and the Barracuda Networks logo are registered trademarks or trademarks of Barracuda Networks, Inc. in the U.S. and other countries.

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CHANNEL PARTNERSHIPS

HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity. Each of today’s program announcements build on the strength of the company’s global¹ HP Amplify Partner Program, a first-of-its kind channel partner program optimized to drive dynamic partner growth and deliver consistent end customer experiences. Built on a single, integrated structure, HP Amplify provides the insights, capabilities and collaboration tools needed to drive growth as digital transformation and customer purchasing behaviors continue to evolve. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth²,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.” The Power of Data Launched nearly one year ago, HP Amplify Data Insights gives partners immediate access to a rich set of data analytics each aimed at influencing the customer buying journey. HP continues to collaborate closely with partners to sharpen their digital skills by equipping them with valuable research throughout the purchasing experience. Studies show that companies that leverage actionable intelligence experience faster growth versus companies not using this type of intelligence. With 98 percent of HP’s channel partners sharing data, more than 14 billion data points are updated in the platform weekly, ensuring real-time access to insights catered to each partner’s business. Acting on partner feedback, HP has expanded its customer-level insights available through the use of advanced analytics – resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered to participating partners to convert insights more easily into sales-drive actions. Each of these enhancements is designed to create a partner sales force that can be more targeted and effective in winning business. Expanding Amplify Impact on a Global Scale Having a clear Sustainable Impact (or Environmental, Social and Governance) agenda clearly offers a competitive advantage – as evidenced by the more than $3.5B in new sales at HP in fiscal year 2021³, where sustainability was a deciding factor. Amplify Impact offers partners the opportunity to realize this same competitive advantage. Launched in early 2021, HP Amplify Impact represents a first of its kind partner assessment, resource, and training program, leveraging HP’s own extensive investments and initiatives. Today, the program provides more than 10,000 partners across 43 countries with the opportunity to join HP in its efforts to generate meaningful impact across Climate Action, Human Rights and Digital Equity. Thus far the program has been enthusiastically embraced by partners with more than 80 percent of enrolled partners having completed the self-assessment. HP today announced the global expansion of this award-winning program – across all markets – via a phased approach over the next two years. Ultimately, partners of all types (resellers, retail, and distribution partners), regardless of location, will have the opportunity to participate in this award-winning program. Celebrating Partner Sustainability Efforts HP today also invited partners to enter its new annual HP Amplify Impact Awards, celebrating partners across 5 categories, including the Amplify Impact Global Leader Award, Sustainability Business Award, Climate Action Award, Diversity, Equity & Inclusion Strategy Award and HP LIFE Award. Winners will be announced at an awards ceremony in December 2022 and will have the opportunity to promote their award externally with badges and promotional material. Partners can learn more on the HP Partner Portal and track their performance via the Awards Leaderboard. Introducing HP Curiocity Recent studies emphasize the benefits of training and collaborative selling to the bottom line. Companies that offer comprehensive training programs have a 24 percent higher profit margin on average while 60 percent of sales professionals say that collaborative selling has increased productivity by more than 25 percent. In response to these trends and based on partner feedback, HP developed a new platform offering enhanced training, community engagement and rewards – all in a single program. Inspired by the open world concept and rewards system of renowned games, HP Curiocity will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community. Platform highlights include: HP University Virtual Campus – a one-stop shop for soft skills, product, and solutions training HP Community – centralized platform to connect 1:1 or participate in community discussions Rewards and recognition opportunities including promotions and contests Partners can learn more about HP Curiocity on the HP Partner Portal. For more information about HP innovations announced at HP Amplify Executive Forum, please visit the online press kit in the HP Newsroom for additional assets. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com.

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MARTECH

Unilog Welcomes Aktion Associates to Partner Ecosystem

Aktion, Unilog | August 29, 2022

Unilog, a leading provider of B2B eCommerce solutions for wholesale distribution and manufacturers, announced today that Aktion Associates, the largest Infor Distribution partner in the U.S., has joined their Reseller Program. As a national software reseller and IT infrastructure provider, Aktion has helped more than 5,500 customers across the wholesale distribution industry solve business challenges using the best technology-based solutions available. Together, Unilog's B2B eCommerce platform and Aktion's Infor and Acumatica ERP integrations will enable small to medium-sized businesses to achieve digital commerce success and meet customer needs. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. "We're pleased to have Aktion Associates join our partner ecosystem. Their expertise with Infor and Acumatica ERP systems will help us broaden our service delivery capabilities and accelerate customer time to market. Unilog's award-winning eCommerce platform is a perfect fit for Infor and Acumatica users," said Brian Lombardo, SVP of Partners & Channels for Unilog. Pat Brennan, VP Supply Chain Division at Aktion Associates, stated, "Aktion is excited for the partnership with Unilog, and to be able to offer next generation and heritage Infor and Acumatica product customers a full-featured eCommerce platform that will drive innovation and improve core business functions." Unilog's eCommerce platform is a powerful cloud-based solution purpose-built for the B2B marketplace. Out of the box it includes buyer-friendly tools like sophisticated site search, sort and filter tools, multi-level cart approval workflows, flexible payment options, a self-service account portal, and a user-friendly interface. Unilog's pre-built integrations with both Infor and Acumatica ERPs will enable distributors to display customer-specific pricing, inventory availability, customer orders, invoice history, and more on their eCommerce website. For more information or to discuss partner opportunities, contact Brian Lombardo of Unilog's Partner Program Operations at brian.lombardo@unilogcorp.com. About Aktion Aktion Associates is a national software reseller and IT infrastructure provider for companies in the Architectural Engineering & Construction, Distribution and Manufacturing industries. For more than 40 years, the Infor Gold Channel Partner has delivered industry-specific ERP software and IT solutions to help businesses meet current and future challenges. Learn more at www.aktion.com. About Unilog Unilog is a global technology company that delivers powerful, affordable eCommerce solutions for the B2B marketplace. Our cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers increase online sales, reduce cost to serve, and enhance their digital channels. For more information, visit www.unilogcorp.com.

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