Home > News > featured news > Xumo Enterprise Expands FAST Channel Management Capabilities, PGA TOUR First to Adopt

CUSTOMER EXPERIENCE

Xumo Enterprise Expands FAST Channel Management Capabilities, PGA TOUR First to Adopt

Xumo | January 10, 2023 | Read time : 02:02 min

Comcast and Charter's business-to-business streaming platform, Xumo Enterprise, has announced a new set of software and technology solutions to help content owners, advertisers, and streaming platforms program, manage, and make money from a customized streaming solution.

As part of the new solution suite, Xumo Enterprise is now offering content owners the ability to manage their own free ad-supported streaming TV (FAST) channels within its new content management system (CMS), designed to make channel management for the emerging FAST business simple and intuitive. With Xumo Enterprise, content owners can manage their own channels, ensuring that their content is visible and accessible to a broad audience

“As more streamers look to supplement their subscription services with free programming, FAST services are becoming an increasingly popular way for content owners and advertisers to reach new viewers,” said Stefan Van Engen, Vice President of Content Acquisition and Programming, Xumo. “Since 2016 we have powered many of the leading FAST channels and services globally, and today’s announcement provides the growing industry with even more tools to maximize an existing FAST offering or create a new one.”

(Source: Businesswire)

PGA TOUR is the first content partner to utilize Xumo Enterprise’s CMS to manage its FAST channel across available platforms. As FAST adoption increased in the industry, the company's existing enterprise solutions grew 65% in 2022. With the introduction of Xumo Enterprise’s CMS, content owners are now empowered to manage their own FAST channels in an efficient and streamlined way With Xumo Enterprise, content owners are empowered to manage their own FAST channels quickly and easily.

About Xumo Enterprise

XUMO offers users live and on-demand entertainment. XUMO has over 180 channels spanning 12 genres. XUMO offers live news, comedy, sports, and family-friendly programming. XUMO has partnered with LG, Hisense, and Panasonic. XUMO has developed native integrations through partnerships to make its content accessible. The XUMO-powered Channel Plus app, available on 2012-2017 LG smart TVs, lets users watch linear and VOD content. XUMO for Hisense is available on select 2017 and 2018 Hisense and Sharp smart TVs. XUMO is available on Samsung and VIZIO smart TVs, set-top boxes, iOS, and Android devices. Its content recommendations, curated programs, and dynamic ad insertion make it more than an ordinary OTT company.

Spotlight

Controlling the Chaos of Preparing and Negotiating Commercial Agreements.

While electronic signature technology has done much to speed up the agreements, many organizations still use on disconnected, manual systems. Valuable legal resources are diverted from critical tasks and instead spent searching for completed agreements, shepherding contracts and managing communication. This eBook discusses some

More featured news

Spotlight

Controlling the Chaos of Preparing and Negotiating Commercial Agreements.

Related News

CONTENT MARKETING, CRM

Census’ New Solutions Partner Program Helps Data Consulting Partners

Census | January 19, 2023

Census, the Data Activation Platform leader, launched its Solutions Partner Program to assist agencies and service providers who want to support their clients to do more with data. The Data Activation Platform connects customer data from data warehouses to critical business tools. The Census Solution Partner Program will provide partner organizations access to dedicated resources across Census sales, marketing, and product teams. This will help the organizations build their businesses using Data Activation and Reverse ETL platform. The Solution Partner Program is designed to create value for partners and provide collective support in three specific fields: The expert technical support solutions provide a partner manager to the solutions partners for technical help. The second core support area is joint sales and co-marketing, which helps build new business opportunities to the partners for their business. The last one is a collaboration with data and martech agencies to benefit from modern data stack. Census also launched a self-service hub, a partner portal for partners to manage their accounts. In addition, solutions partners can avail themselves of Census Product Certifications, co-marketing materials, and enablement materials. The portal also makes it easier to work with Census's partner managers by providing two-way visibility into deals, a system for handling commissions on partner referrals, and analytics for monitoring quarterly targets. About Census Census is a Data Activation Platform leader with one office in San Francisco and the other half across North America. With Census, data warehouses become the central hub of marketing and business operations, providing users with accurate and actionable information from a single source. Its Data Activation platform uses reverse ETL (extract, transfer, and load) to allow data teams to verify and publish analytics directly into all their applications in near real-time. As a result, hundreds of companies, including Canva, Figma, Loom, and Notion, use Census to synchronize billions of records to improve customer success, sales, and marketing. Andreessen Horowitz, Insight Partners, Sequoia, and Tiger Global are among those who have invested in Census.

MARKETING DATA

Trax Launches MuleSoft Certified Connector to Join Technology Partner Program

Trax Retail | February 13, 2023

Trax, a leading provider of computer vision solutions and retail analytics, recently joined the MuleSoft Technology Partner Program with the release of a MuleSoft Certified Connector for Trax. The Trax connector, accessible through Anypoint Exchange, will enable consumer packaged goods (CPG) businesses to integrate Trax solutions with their Salesforce Consumer Goods Cloud to generate a higher return on investment (ROI) from retail execution optimization. Combining Salesforce CG Cloud and Trax's computer vision capabilities through the use of Trax will transform the way brands drive execution at retail shelves. By implementing real shelf data into their Salesforce platform, consumer goods companies can better leverage the power of Salesforce's Einstein AI technology to rapidly identify the 'next best action' to ensure that the highest value opportunities are always pursued. The MuleSoft Technology Partner Program involves leading enterprise software companies in functional applications such as CRM, ERP, marketing automation, HCM, and industries such as financial services, healthcare, retail, media, and telecom. Using MuleSoft, technology partners assist clients in achieving greater speed, agility, and productivity. The solution also enables data consolidation for a unified view of the customer, automation of business processes, and creation of connected experiences. Using a modern API-driven strategy, every integration becomes a reusable building block. Instead of losing time on repetitive tasks and complex integrations, the outcome has enabled business users to do more with less by rapidly creating integrations and workflows that drive efficient growth and a quicker time to value. About Trax Trax enables brands and retailers to leverage the power of digital technologies to create the best possible shopping experiences. The company's dynamic merchandising, analytics, in-store execution, market measurement, shopper engagement, and shelf monitoring solutions are used by many of the world's leading CPG companies and retailers to drive positive shopper experiences and uncover revenue opportunities at all points of sale. It is a multinational company with offices in the United States, Singapore, and Israel that serves customers in more than 90 countries.

MARKETING STRATEGY

ZINFI Releases ‘Feet on the Street’ Podcast Series on Channel Management

ZINFI Technologies | March 14, 2023

A channel marketing automation company, ZINFI Technologies, Inc., recently announced the release of its latest 'Feet on the Street' educational video podcast series. The podcast series focuses on innovative channel management strategies for collaboration through partner ecosystems and features special guest Jay McBain, Chief Analyst at Canalys. ZINFI Technologies is the company leading the creation and definition of Unified Channel Management solutions, including partner relationship management (PRM), affiliate marketing management (AMM), partner marketing management (PMM) and partner incentives management (PIM). The video podcast series is divided into seven chapters and is now accessible on demand from the ZINFI website. The podcast series begins with a conversation regarding a new type of partner and the process of collaborating most effectively with them to drive profit. McBain observes that every prospect has seven trusted partners, many of whom play a crucial role in implementing a product despite not being directly involved in the transaction, which can be completed digitally and via marketplaces. McBain and ZINFI’s CEO, Sugata Sanyal discuss the function of technology platforms, such as channel management software, in this new form of collaboration. In addition, they discuss the significance of automation concerning effective partner relationship management strategies. According to McBain, a prospect engages in an average of 28 'moments' before making a decision; therefore, collaborating with partners across the entire engagement process through automation is essential for achieving scale. In addition, McBain emphasizes vital role of mobility in collaboration with partners, highlighting the phase of the COVID-19 pandemic. He also mentions the over thirty ways to communicate with partners and guides in utilizing channel management software. About ZINFI Technologies One of the leading Unified Partner Management innovation companies, ZINFI Technologies, enables channel partners and vendors to achieve profitable growth predictably and fast globally. The company is based in Silicon Valley, USA and was established in 2007 by channel veterans with vast global channel management experience. The team aims to see high-performing sales channels by deploying a simplified, innovative and comprehensive state-of-the-art SaaS Unified Channel Management automation platform.