CONTENT MARKETING

Validity Introduces Everest Elements to Drive Small Business Email Marketing Success

Validity | April 28, 2022

Validity
Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns.

Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so companies can reach more people, increase engagement, and improve the overall effectiveness of their email programs. For organizations with lower email volumes but high email marketing goals, the Everest Elements edition provides the core tools and insights teams need to drive more ROI from their email campaigns.

Getting into the inbox and engaging recipients has become significantly more challenging in recent years. Senders face a plethora of obstacles as mailbox providers strengthen their filtering algorithms, global email volume continues to trend upwards, and contact lists become out of date faster. On top of this, smaller teams typically have fewer resources to execute their campaigns than brand name competitors, nor do they often have unlimited marketing budgets or the luxury of having a marketer solely dedicated to email marketing. That means SMBs have to maximize every engagement that much more and make the most of what they do have access to.

“Email is a critically important marketing channel for every business, whether you’re a global enterprise or an SMB, With global email volume on the rise and initiatives like Apple’s MPP skewing open and bounce rate data, it’s more difficult than ever to get marketing emails into the inbox and drive conversions. For SMBs without a sophisticated email marketing program already in place, these obstacles can make launching one seem like a non-starter. The lower price point of Everest Elements allows Validity to empower businesses of all sizes to navigate the changing email landscape and get the most out of their email programs.”

Greg Kimball, SVP, Global Head of Email Solutions at Validity

Key features of Everest Elements include:
  • Sender reputation monitoring: Users can see what blocklists, spam traps, and other critical reputation signals they are hitting using the largest data network in the industry that analyzes 10 billion data points per day.
  • Integrated list validations: Users can identify inaccurate or problematic addresses before mailing them to reduce bounces and protect their reputation.
  • Inbox placement insights: Users can view inbox placement insights by mailbox provider so they can prioritize areas that have the greatest impact on their program.

"Anyone who knows anything about email knows that Everest is the gold standard of email deliverability monitoring,” said Robert Schoneman, Director of IT at Blumenthal Performing Arts. “Everest allows us to see which of our emails are going to spam or taking a day to get to the inbox. We’ve seen a massive improvement in our inbox placement, from 50% before we started using Everest to now almost 100% inbox placement."

ABOUT VALIDITY    
For over 20 years, tens of thousands of organizations throughout the world have relied on Validity solutions to target, contact, engage, and keep customers – using trustworthy data as a key advantage. Validity’s flagship products – DemandTools, BriteVerify, Everest, and GridBuddy Connect – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and avoiding the spam folder. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately faster growth.

Spotlight

For all the benefts of digital technology, it’s certainly made the business of advertising much more challenging. Marketers, so closely tied to ROI, must account for every dollar spent, an increasingly complex equation as new data sources enter the marketplace. With CEOs scrutinizing digital performance, marketers are pressured with managing customer data and measuring marketing outcomes across every digital touchpoint. Plus, they are tasked with deriving insights from unprecedented accumulations of disconnected customer data to create more personal and precisely targeted brand experiences.

Spotlight

For all the benefts of digital technology, it’s certainly made the business of advertising much more challenging. Marketers, so closely tied to ROI, must account for every dollar spent, an increasingly complex equation as new data sources enter the marketplace. With CEOs scrutinizing digital performance, marketers are pressured with managing customer data and measuring marketing outcomes across every digital touchpoint. Plus, they are tasked with deriving insights from unprecedented accumulations of disconnected customer data to create more personal and precisely targeted brand experiences.

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