True Influence® Identifies B2B Industry Intent Trends During COVID-19, Helping B2B Sales and Marketing Find Their Next Customer

True Influence®, the technology leader of intent-based marketing, sales and demand generation solutions, announced that its helping B2B organizations get back to business by utilizing its True Influence Marketing Cloud™ to allow marketers to identify insights and trends in vertical markets, the individual buyers, and buying groups. Focusing intent monitoring on specific personas to identify individuals and buying group members that are in market allows marketers to watch the behavior of buyers that are in market and target them strategically. This is critical to businesses that are trying to build and maintain successful marketing and sales campaigns to endure during and after the COVID-19 pandemic.
“To successfully navigate through the crisis, it’s important to adapt and refocus your sales and marketing efforts based on what is happening to the target audience within your specific industry,” said Brian Giese, CEO of True Influence. “We are helping B2B companies to identify the intent signals that make it possible for them to focus their time and budget on relevant, timely communications with their customers and prospects, as well as identify industries that should not be targeted at this time.”