MARTECH
Business Wire | April 06, 2023
Enable, the collaborative rebate management platform, announced today an exclusive partnership with SPARXiQ, a leader in business analytics and sales training. The combined solutions – Enable’s rebate management engine and SPARXiQ’s analytics service – are the perfect combination for managing complex rebate scenarios, such as special pricing agreements (SPAs). SPARXiQ’s Director of Channel Analytics and veteran in the electrical rebate management sector, Mark McGready, will be joining Enable in an advisory role to provide guidance on Enable’s special pricing agreement solution.
With this partnership, Enable will offer SPARXiQ’s leading data analytics service to its customers, which will give them access to SPARXiQ’s skilled advisors. Enable’s technology will be the engine powering the SPARXiQ RebateGPS solution to further help their manufacturer and distributor clients improve SPA administration and accuracy.
“We’re excited to give our customers the option to analyze their profit drivers and implement data-driven strategies to optimize each with SPARXiQ,” said Andrew Butt, Co-founder and CEO of Enable. “This advisory and analytical service adds a valuable layer to our rebate management platform, and helps our customers ensure they’re fully maximizing all their profit drivers.”
Being better able to manage complex rebate structures like SPAs will only become more important as the supply chain continues to face mounting pressures. When some businesses have upwards of tens of thousands of complex SPAs, they need a streamlined solution. SPAs are a critical piece in any company’s rebate strategy, allowing manufacturers and distributors to work together to offer competitive prices to customers while maintaining sales volume and ensuring profitability.
“SPAs are an essential business tool to master for any marketplace,” said Mark McGready, Director of Channel Analytics at SPARXiQ and advisor to Enable. “They provide the best of all solutions: supplying customers through local distributor inventories while giving them pricing consideration that meets their buying demands. All companies need to ensure they have an efficient, robust and accurate SPA process if they're to maximize their sales opportunity while protecting their margins and bottom line.”
“SPARXiQ is committed to helping manufacturers, distributors and contractors/end users in industrial B2B to maximize profitable growth,” said David Bauders, CEO at SPARXiQ. “We are excited to partner with Enable to accelerate channel-partner trading relationships. Enable’s industry-leading rebate management platform combined with SPARXiQ’s POS data feeds, analytical and industry expertise and relationships will launch a new centralized rebate portal, RebateGPS x Enable, that removes friction and sharpens efficacy so that all parties can manage all their trading relationships on a single platform.”
ABOUT ENABLE
Enable helps manufacturers, distributors, and retailers take control of their rebate programs and turn them into an engine for growth. Starting with finance and commercial teams, Enable helps you better manage rebate complexity with automated real-time data and insights, accurate forecasting and stronger cross-functional alignment. This lets you — and everyone in your business — know exactly where you are with rebates. Then you can extend Enable externally to suppliers and customers, setting them up with one collaborative place to author, agree upon, execute on, and track the progress of deals.
ABOUT SPARXiQ
SPARXiQ (formerly SPA & SPASIGMA) provides the analytics, tools, and training necessary for companies to accelerate performance and profitability. Today’s modern, high-performing companies need both data-driven analytics and skills training to continually improve performance. SPARXiQ integrates these two critical elements to help clients accelerate profitable growth. At SPARXiQ, we bring deep expertise, inspired talent, and relentless energy to uncover new value levers that optimize margins, build more effective sales teams, and improve operations.
Read More
MARTECH
Accesswire | April 03, 2023
Trustifi, a premier provider of SaaS-based email data security solutions, announced today that its channel program for IT solution providers and managed services providers (MSPs) has been named a "Five-Star" offering in CRN magazine's 2023 Partner Program Guide. Each year, the CRN editorial team spotlights a select group of technology providers who have created unique and effective offerings for channel partners, honoring an elite group of programs with a "Five-Star" designation.
This rating is based on the value and strategic benefits these offerings deliver to MSPs, VARs (value-added resellers), systems integrators and managed security services providers (MSSPs), helping these companies to realize greater margins and succeed. Trustifi offers a full suite of next-generation email data protection, account compromise detection and encryption solutions to regional small businesses, mid-size enterprises, healthcare organizations, educational campuses, retailers and financial companies.
The solutions encompass both outbound and inbound protection against cyber security crimes. They incorporate powerful AI-driven tools that interpret the text of inbound messages to detect sophisticated imposter phishing and "social engineering" attacks that traditional SEG-based (security email gateway) filtering solutions can't decipher. Advanced phishing schemes are on the rise due to the advent of text generating platforms like ChatGPT, making it far easier for malicious actors to build effective malware and mount convincing phishing and brand imposter attacks. It is now nearly impossible for cyber security solutions to combat these threats without these best-of-breed AI tools.
The annual CRN Partner Program Guide offers vital information to help channel partners decide which vendor services best suit their individual business models-and which vendors are dedicated to the most channel-friendly policies. According to a statement from CRN, companies that receive the 5-star rating "go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships," and whose programs incorporate "strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support," among other elements. These offerings can set a technology vendor apart, allowing them to greatly contribute to a partners' long-term growth and market performance. Trustifi's CRN 5-Star PPG listing can be found here.
"Trustifi has always maintained a vital presence in the channel, offering superior encryption, antimalware, automated compliance and data loss protection solutions. Our products allow MSPs and MSSPs to provide a more compelling and cost-effective offering to their end-customers, at higher margins, and with more sophisticated AI-powered tools than many of the most entrenched solutions the marketplace can deliver," said Rom Hendler, CEO and co-founder at Trustifi. "We're honored that CRN has recognized the worth of these specialized cyber security solutions, while acknowledging how deeply our company supports its channel partners. We provide the tools, training, and support to ensure they can profitably take these solutions to market, while enhancing their end-users' security stack in the process."
To that end, Trustifi recently launched its MSSP Dashboard platform, which allows MSPs and MSSPs to easily manage a plethora of Trustifi software licenses across multiple accounts at once. This feature facilitates straightforward, simple management in multi-tenant environments, allowing MSPs to quickly and seamlessly replicate or customize service offerings from one end-customer and apply them to another with just a few clicks, through a single, seamless interface.
This consolidated dashboard dramatically streamlines management of multiple Trustifi licenses, saving considerable time and labor for channel partners who work with numerous end-customers, many of which involve hundreds of seats and licenses at a time. Its drag-and-drop capabilities allow MSPs to change or add elements such as encryption, one-click compliance or smart indexing from one customer plan to another seamlessly, and to recreate customer data loss protection and email filtering rules across various clients. MSPs can visit here to get full information on the Trustifi MSSP Dashboard.
"In today's world, the need for innovation is greater than ever," said Blaine Raddon, CEO of The Channel Company. "Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN's 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel."
Trustifi was recognized in the 2023 Gartner Market Guide for Email Security for its Outbound Shield, Inbound Shield and Account Compromise Detection solution. Trustifi's solutions have been acknowledged by awards and additional media features from prestigious sources such as Expert Insights, Channel Visions magazine, Source Forge, the American Business Association and the Golden Bridge Awards.
About Trustifi
Trustifi is a cybersecurity firm featuring solutions delivered on a software-as-a-service platform. Trustifi leads the market with the easiest-to-use and deploy email security products providing both inbound and outbound email security from a single vendor. The most valuable asset to any organization, other than its employees, is the data contained in its email, and Trustifi's key objective is keeping clients' data, reputations, and brands safe from all threats related to email. With Trustifi's Inbound Shield, Data Loss Prevention, and Email Encryption, clients are always one step ahead of attackers. www.trustifi.com
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
Read More
MARTECH
iTWire | April 18, 2023
In 2022, news about supply chain constraints and geopolitical and economic instability dominated the headlines. Yet, that didn’t deter our Equinix global and regional partners from helping our shared customers accelerate their digital-first strategies. Today, we recognize our partners’ commitment to excellence with our 2022 Equinix Partner Awards.
The Equinix partner ecosystem includes a broad range of technology, network and cloud service providers, managed service providers, systems integrators and value-added resellers committed to helping businesses establish and extend their digital presence. At the centre of the partner ecosystem is Platform Equinix, with its vendor-neutral digital infrastructure that helps our customers reach prospective partners worldwide. This year’s Equinix Partner Awards recognise those partners who delivered expertise that was instrumental in advancing our customers’ digital-first strategies.
Award categories reflect breadth of partnership expertise
This year’s Equinix Partner Awards recognise partners who most materially helped Equinix customers advance their digital transformation journeys. Partners continued to raise the bar in their unique packaging of products and services, so we expanded the scope of the award categories to ensure broader recognition of partner excellence. We proudly announce the Global and Regional Equinix Partner Award winners across the Americas, Asia-Pacific, and Europe, the Middle East and Africa (EMEA) for 2022.
Global Award Winners
Partner of the Year
This partner has consistently delivered value to their customers’ business through the use of Platform Equinix for global reach and interconnection services to harness the power of the ecosystem; partner has a proactive strategy and program to establish customer value.
The Equinix and Dell Technologies partnership is paving the way for innovation in infrastructure, the cloud market and digital transformation. Equinix and Dell Technologies jointly create cloud-adjacent solutions that allow enterprises to deploy private IT infrastructure in locations where users, clouds, networks and digital ecosystems physically meet.
Businesses use Dell deployment models to deploy their infrastructure on Dell Technologies architecture within Equinix IBX data centres for flexibility, agility and scale while ensuring high levels of security and performance of demanding workloads. Together, we’re delivering the next generation of digital transformation by combining our expertise in the data centre and enterprise technology markets.
Alliance of the year
This partner demonstrated excellence, innovation and customer success in applying Equinix technologies to achieve breakthrough solutions with us and our clients.
As a leading cloud services provider, Amazon Web Services (AWS) has invested in interconnecting with customers through Equinix to drive more unified consumption of cloud services. Whether companies connect directly to AWS via cloud on-ramps from Platform Equinix or deploy their digital infrastructure in an Equinix IBX data centre and use Equinix Fabric interconnection services to connect to AWS, the partnership between Equinix and AWS makes this happen effortlessly.
The Equinix and AWS partnership enables enterprises and partners to build seamless hybrid and multicloud architectures at Equinix to digitally transform their business’ access to AWS Cloud. Together, Equinix and AWS are helping organisations of all sizes to transform existing systems and platforms into a more digital-ready state for their competitive advantage.
Regional awards
In addition to our global awards, we also recognise top-performing partners across our three regions.
The regional Partner of the Year awards go to:
AT&T Business in the Americas
Telstra in Asia-Pacific
TCS in EMEA
The regional Alliance of the Year awards go to:
Cisco in the Americas
Dell in Asia-Pacific
HPE in EMEA
Trailblazer
Partners in this category demonstrated excellence in pioneering the use of Equinix products in combination with next-generation technologies including 5G, edge, IoT, blockchain, and AI/ML/cognitive/advanced analytics, with a proven ability to implement greater penetration of a joint value proposition for market verticals.
The regional Trailblazer awards go to:
HPE in the Americas
HPE in Asia-Pacific
Accenture in EMEA
Emerging partner
Partners in this category are recognized for the breakthrough value delivered to their customers’ business using Equinix digital infrastructure solutions, establishing themselves as an important partner to Equinix now and into the future.
The regional Emerging Partner awards go to:
Alestra in the Americas
Fortinet in Asia-Pacific
SVA in EMEA
Equinix social governance
Partners in this category demonstrated their commitment to protecting, connecting and powering a more sustainable digital world with Equinix technologies.
The regional Equinix Social Governance awards go to:
Microsoft in the Americas
BT in EMEA
Partner marketing
Partners in this category are recognized for how their commitment to marketing has strengthened the overall partnership by committing resources, creating joint marketing efforts, enabling their internal teams, and driving demand through differentiated marketing tactics to help grow pipeline.
The regional Partner Marketing awards go to:
Dell in the Americas
NetApp in Asia-Pacific
Softcat in EMEA
Technical service broker
The partner in this category demonstrated excellence by expanding into new countries/regions, through services, market and customer growth, facilitating new regional partnerships and providing marketing support to ensure partnership success.
The regional Technical Service Broker partner award goes to:
Avant in the Americas
Mid-Market Commitment
Partners in this category demonstrated their commitment to aligning with and growing the Equinix Mid-Market business segment.
The regional Mid-Market Commitment awards go to:
Aquablue in the Americas
GSL Networks in Asia-Pacific
GCore in EMEA
Congratulations to the Equinix Partner Award winners for 2022! We’re proud to be a partner with them.
About Equinix
Equinix is the world’s digital infrastructure company. Digital leaders harness Equinix’s trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organisations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals.
Read More