OMNI CHANNEL MARKETING

Treasure Data Partners with Sinch to Enhance ‘Conversational Commerce’

Treasure Data | March 23, 2022

Treasure Data announced a strategic partnership with Sinch to offer more personalized and engaged conversations with customers across various channels. Treasure Data is an award-winning enterprise customer data platform (CDP), while Sinch is a global leader in mobile customer engagement and cloud communications. This partnership will address the needs of businesses to create effective mobile channel communications using real-time profiles. It will also facilitate 360-degree customer interactions to reach audiences by automating AI chatbots and voice bots conversations, marketing campaigns, and servicing them through service agents.

"As we continue to expand beyond marketing applications, Treasure Data's partnership with Sinch is important for introducing the value of Treasure Data CDP to the CPaaS market, The combination of Sinch and Treasure Data directly addresses our customers' requests to easily access unified consumer data, insights, and personalized recommendations from contact center, mobile marketing campaigns and conversational AI sources. With our joint solution, businesses are equipped with the data to provide relevant conversation that engages, converts, and drives an exceptional experience."

Thomas Kurian, Head of New Markets at Treasure Data

"We are seeing a clear trend of customers wanting to not only just receive information from their favorite brands, but also to get personalized content and the option to engage on their mobile device," says Rick van Esch, Vice President of SaaS Business at Sinch. "The only way to get that level of information, and provide experiences the market demands, is to connect data points over the course of the customer journey with a best-of-breed CDP like Treasure Data. When we combine this with our SaaS products and CPaaS, which has access to virtually any mobile phone on the planet using the customer's preferred channel, we have an extremely appealing offering to businesses worldwide to connect with their customers."


Spotlight

At a Campaign US roundtable, hosted by Publicis Commerce, technology editor Jessica Heygate led a discussion between Amy Lanzi, chief operating officer of Publicis Commerce; Brad Blackmon, EVP and CRM practice lead of North America at Publicis Commerce; Marc Warshawsky, chief digital officer at Labcorp

Spotlight

At a Campaign US roundtable, hosted by Publicis Commerce, technology editor Jessica Heygate led a discussion between Amy Lanzi, chief operating officer of Publicis Commerce; Brad Blackmon, EVP and CRM practice lead of North America at Publicis Commerce; Marc Warshawsky, chief digital officer at Labcorp

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