PR Newswire | October 23, 2023
Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt's advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna's AI-powered shopping app.
Rokt's ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way, said Elizabeth Buchanan, Chief Commercial Officer of Rokt. By delivering relevant offers to shoppers on Klarna's shopping app, Rokt will expand Klarna's marketing solutions across all categories, create deeper consumer connections and drive incremental profit.
Klarna and Rokt's partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
"We are dedicated to expanding Klarna's role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences," said Kristina Elkhazin, Head of North America, Klarna. "Rokt's technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers."
Retailers and brands are leveraging Klarna's marketing and ad solutions to put their message in front of the company's US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.
WebWire | October 26, 2023
HP Inc (NYSE: HPQ) today announced the launch of HP Amplify for All, an initiative which integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering one unified global1 platform for partner engagement. Going live on November 1, 2023, the newly integrated partner program will also be extended to Distribution Partners. HP Amplify Distribution is the industry’s first program tailored for distributors and marks the successful implementation of the HP Amplify Program across all partner categories.
In addition, HP today revealed details for new Commercial Partner benefits effective November 1, including the More for More rate multiplier to enhance partner compensation and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process. The company also announced Growth Plays, a new program element to be rolled out across Commercial and Distribution Partners in May 2024.
By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth, stated Kobi Elbaz, Senior Vice President & General Manager, HP Global Channel Organization. Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.
Doubling Down on Distribution
With the launch of HP Amplify Distribution on November 1, distributors can benefit from the industry-first foundation of capabilities, collaboration, and performance. The new program, optimized for Distribution Partners, removes complexity making it easier for distributors to take advantage of its many benefits and engage customers on a deeper level.
“Distribution Partners hold a vital position in the channel ecosystem and their capabilities have continued to evolve and expand to meet the growing needs of resellers and customers,” Elbaz continued. “Based on their unique insights, we designed the Amplify Distribution program with flexibility in mind, allowing distributors with foundational capabilities to join seamlessly, while rewarding those invested in advanced capabilities to incrementally boost profitability and grow their business.”
New Benefits for Commercial Partners
Amplify More for More
With the launch of Amplify More for More on November 1, 2023, partners who sell across the HP portfolio will provide a better customer experience and benefit from higher compensation opportunities. The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can easily qualify by increasing sales of peripherals, Poly headsets and Workforce Solutions product lines.
Based on partner feedback and HP’s evolving growth strategy, the company intends to further develop the More for More program in the upcoming fiscal year, integrating additional incentive metrics to promote shared success.
Amplify Fast Lane
Amplify Fast Lane represents a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for eligible partners2 through an automated claims and payment procedure.
By speeding up payment turnaround time by up to 50%, the Amplify Fast Lane program addresses partner pain points and enhances the overall experience of collaborative marketing efforts. Fast Lane offers a more efficient, user-friendly MDF claim experience, enabling qualified partners to focus on optimizing demand generation initiatives rather than being bogged down in complex processes.
Amplify Growth Plays
Starting in May 2024, all HP Amplify Commercial Partners will have access to a new specialization program built around HP’s growth categories - Amplify Growth Plays. Focused on driving opportunities and incremental partner profitability, Amplify Growth Plays enables a clear path to portfolio specialization. Combined with unique tools, capabilities and compensation elements, Amplify Growth Plays rewards partners with tailored benefits for investing in these customer-driven growth areas.
Examples of the Amplify Growth Plays launching in May 2024 include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software. Upon launch, current Amplify specializations will evolve to Amplify Growth Plays.
Amplify Impact Expansion
HP also announced today the expansion of its award-winning Amplify Impact partner sustainability program to Distribution Partners and five additional countries: Austria, Belgium, Luxemburg, Netherlands and Finland. Participating partners across 48 countries will now have access to HP’s world-class sustainability resources to drive preference and impact across Climate Action, Human Rights and Digital Equity.
Sustainable practices are not only vital for the future of our planet – they are good for business. In 2022, Corporate Knights reported that over 60% of HP’s revenue met sustainability standards3, showcasing consumer preference for eco-friendly offerings. HP Amplify Impact assists partners with resources to identify gaps and guidance for achieving sustainability goals, highlighting the growing significance of ESG strategies.
HP Inc. (NYSE: HPQ) is a global technology leader and creator of solutions that enable people to bring their ideas to life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing, printing, 3D printing, hybrid work, gaming, and more. For more information, please visit: http://www.hp.com.
Meltwater | November 06, 2023
Doug Balut has consecutively received the CRN Channel Chiefs Award in 2021, 2022, and 2023.
He led global teams and forged partnerships with organizations such as SAP, Accenture, Deloitte, IBM, and Intel, among others.
At Meltwater, Doug Balut will be crucial in growing the company and enhancing client satisfaction through partner programs and strategic relationships.
Meltwater, which empowers companies with solutions spanning media, social, consumer, and sales intelligence, has announced the appointment of Doug Balut as Senior Vice President of Global Alliances and Partnerships.
In this new position, Doug Balut will be cultivating a dynamic partner network, establishing a resilient channel sales structure, and formulating go-to-market strategies. These initiatives are all geared toward advancing the company's expansion, enhancing customer value, and reinforcing its standing as a comprehensive set of enterprise-grade solutions.
Doug Balut possesses over 25 years of experience in the technology industry, with a strong background in building and leading strategic alliances, channel sales, and business development within the SaaS sector. Before this, he worked as Senior Vice President of Global Alliances at Sprinklr. During his tenure at Sprinklr, he was pivotal in establishing a partner organization and successfully implementing a growth-oriented methodology, culminating in Sprinklr's IPO in 2021. Before his time at Sprinklr, he held various leadership positions in sales, both in direct sales and indirect partner sales, at Cisco. He directed teams on a global scale and established collaborations with entities like SAP, Accenture, Deloitte, IBM, and Intel, among others.
John Box, CEO of Meltwater, remarked
I am thrilled to welcome Doug Balut to the Meltwater team as our new SVP of Alliances and Partnerships. He has a proven track record of driving revenue growth, expanding market reach, and creating value for customers and partners.
[Source – Meltwater]
John Box emphasized that Doug Balut will be pivotal in fortifying the company's partner ecosystem and expediting its worldwide expansion. He added that the company anticipates a fruitful collaboration with Doug Balut to provide clients with excellent media, social, and consumer intelligence solutions.
Doug Balut expressed his enthusiasm upon joining Meltwater, expressing his profound excitement about the opportunity to establish a novel partner ecosystem in support of Meltwater's growth and enterprise transformation initiatives. He emphasized that the current moment is opportune for directing attention toward expanding large accounts on a global scale, marking the next phase in Meltwater's dynamic history. He acknowledged that partnerships serve as a driving force for this expansion and affirmed his readiness to construct an organizational framework and a network of influential partners to facilitate the attainment of these objectives.