OMNI CHANNEL MARKETING

Treasure Data Partners with Sinch to Enhance ‘Conversational Commerce’

Treasure Data | March 23, 2022

Treasure Data announced a strategic partnership with Sinch to offer more personalized and engaged conversations with customers across various channels. Treasure Data is an award-winning enterprise customer data platform (CDP), while Sinch is a global leader in mobile customer engagement and cloud communications. This partnership will address the needs of businesses to create effective mobile channel communications using real-time profiles. It will also facilitate 360-degree customer interactions to reach audiences by automating AI chatbots and voice bots conversations, marketing campaigns, and servicing them through service agents.

"As we continue to expand beyond marketing applications, Treasure Data's partnership with Sinch is important for introducing the value of Treasure Data CDP to the CPaaS market, The combination of Sinch and Treasure Data directly addresses our customers' requests to easily access unified consumer data, insights, and personalized recommendations from contact center, mobile marketing campaigns and conversational AI sources. With our joint solution, businesses are equipped with the data to provide relevant conversation that engages, converts, and drives an exceptional experience."

Thomas Kurian, Head of New Markets at Treasure Data

"We are seeing a clear trend of customers wanting to not only just receive information from their favorite brands, but also to get personalized content and the option to engage on their mobile device," says Rick van Esch, Vice President of SaaS Business at Sinch. "The only way to get that level of information, and provide experiences the market demands, is to connect data points over the course of the customer journey with a best-of-breed CDP like Treasure Data. When we combine this with our SaaS products and CPaaS, which has access to virtually any mobile phone on the planet using the customer's preferred channel, we have an extremely appealing offering to businesses worldwide to connect with their customers."


Spotlight

Emotions drive our thoughts, perceptions, and behaviors across environments and cultures, so it should be no surprise that they impact brand experiences too. Emotions drive resonance in brand messaging, brand loyalty, and buying behavior.  Yet many marketers still hesitate to use emotion insights.  With the rise of more sophisticated emotion insights methodologies over the last several years, however, marketers have the opportunity to give voice to the emotional drivers of customer decisions. Marketers can take a more balanced approach to data with research programs that are inclusive of both rational and emotional marketing drivers. Most important, they can leverage emotion insights to demonstrate the success of marketing outcomes too – thereby giving them a richer and more holistic story to tell about marketing performance.

Spotlight

Emotions drive our thoughts, perceptions, and behaviors across environments and cultures, so it should be no surprise that they impact brand experiences too. Emotions drive resonance in brand messaging, brand loyalty, and buying behavior.  Yet many marketers still hesitate to use emotion insights.  With the rise of more sophisticated emotion insights methodologies over the last several years, however, marketers have the opportunity to give voice to the emotional drivers of customer decisions. Marketers can take a more balanced approach to data with research programs that are inclusive of both rational and emotional marketing drivers. Most important, they can leverage emotion insights to demonstrate the success of marketing outcomes too – thereby giving them a richer and more holistic story to tell about marketing performance.

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MARTECH

Vertiv recognises outstanding 2021 A/NZ channel partners

Vertiv | July 29, 2022

Vertiv has recognised the exceptional contributions that its Australia and New Zealand channel partners made to its IT and mechanical and electrical (M&E) businesses in 2021. Vertiv has expanded its partner recognition this award season to include Emerging Partner and Champion Individual categories, praising significant industry growth. Vertiv A/NZ national M&E channel manager Bhargav Kumar Bhatt and his team have announced ten winners, awarding the company's partners for their commitment to the local channel throughout 2021, as well as the value they have brought to it. "Business growth at a time when governments and industries were juggling trade disputes, port congestions, and several-month pandemic lockdowns would seem like a reality few and far between," Bhatt says. "But despite the disruption, several companies have come out of these turbulent years with a backbone of resilience, and many with resources to accelerate new and innovative revenue streams. "We believe our partners were at the vanguard of business continuity during this time. "We would like to thank our 2021 winners and our entire team of reseller partners. "Our success is a credit to their on-the-ground support and expertise, and we look forward to seeing this next year of business flourish under the full-line partner, offering more personalised, flexible service for any customer use case." The winners include eight partners and two champion individuals, and all recipients celebrated their success at separate luncheons among their colleagues. The complete list of winners includes: Partner of the Year - SRA Solutions Highest Sales - Natural Power Solutions Best in Class Government - Secure Bits Best in Class Solution Provider - Power Quality Group Best in Class Thermal Solutions - Air Water Power Best in Class Wholesale - Pacific Datacom Emerging Partner M&E - Ecanet Emerging Partner IT - Connected South Pacific Champion Individual Technical - Scott Griffiths, SRA Solutions Champion Individual Sales - Matt Smith, Intelli Systems Vertiv has made strategic alliances with Ingram Micro, Tech Data and Orion to foster greater access to its offerings for end users and facilitate more channel opportunities as it continues with its plans to bring full and cohesive offerings to customers. "We recognise the value of a true partnership model where our customers and their clients all benefit, and I'm glad to see this strategy in action with so many of our channel partners awarded for their hard work," Orion director Ross Palmer says. "We recognise the value of a true partnership model where our customers and their clients all benefit, and I'm glad to see this strategy in action with so many of our channel partners awarded for their hard work," Orion director Ross Palmer says. "Since our inception in 1995, Orion has maintained an emphasis on supporting the products we represent and are proud to be associated with Vertiv as we continue to help organisations define their critical infrastructure needs and provide the right solutions." The partner award celebrations come after Vertiv released its inaugural environmental, social and governance (ESG) report, the company's first public report of its ESG activities. The report outlines Vertiv's approach to energy and water efficiency; diversity, equity and inclusion (DE&I); employee health and safety; and other ESG-related topics. The content covered in the report serves as a baseline upon which the organisation will build future efforts, the company states.

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MARTECH

Avaya Launches New Cloud Products to Reshape Partner Landscape

Avaya | July 01, 2022

Avaya and its channel partners are embracing cloud 3.0 with new products that do not disrupt a user's existing systems, ranging from contact center apps to conversational AI software. Rather, Avaya provides customers with complementary tools, according to the company. On June 30, executives from Avaya presented products and a vision for their company at the Avaya Customer Experience Center in New York City. During ademonstration, an Avaya representative called a doctor's office to complain about a knee injury. Avaya's conversational AI bot responded to the representative, expressed empathy for her fictitious injury, and was able to follow the conversation well enough to send a text message scheduling the representative for a doctor's appointment. It was similar to Alexa or Siri, but more gifted. It was also not necessary to download an app to use the bot. Avaya's conversational AI software recognizes languages as well, removing the need for contact centers to hire bilingual agents. Karen Hardy is the global VP of product management at Avaya. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Karen Hardy said. “It’s been partly the pandemic that’s led us to a point where we’ve had a lot of remote workers who have needed the same tools as when they were in the office to when they’re remote,” Hardy said. “So, the technology road map has had to change. As Avaya looked at our road map, we had to look at what those employee and agent experiences needed to be, how immersive technology had to come into play.” However, these products, many of which provide low-code or no-code solutions, demonstrate their utility outside of a remote-office setting. They may have widespread applications in a larger hybrid world. Avaya, for example, reported a $3 million increase in productivity when it placed its virtual agent in front of a grocery store chain. “Partners can sell something that’s additive, not competitive,” said Steve Forcum, director and chief evangelist, marketing, at Avaya. “We’re empowering them to introduce technologies to customers that solve business problems. However, these solutions don’t carry with them the prerequisites of a platform change.”

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CHANNEL PARTNERSHIPS

Nutanix Unveils Partner Program Updates and Incentives

Nutanix | September 26, 2022

Nutanix (NASDAQ: NTNX), a leader in hybrid multicloud computing, announced the next era of Elevate, a global partner program designed to re-define the partner engagement journey. Nutanix has evolved the Elevate program focus to provide a better experience for the entire partner ecosystem and customers throughout the customer lifecycle, while staying true to the program’s unified framework. This includes an expanded benefits package to build a partner profit continuum. “The IT industry is at an inflection point in how customers want to procure and consume technology,” said Christian Alvarez, Senior Vice President of Worldwide Channel Sales at Nutanix. “With our updates to the Elevate program, we’ve addressed many of our partners’ needs to engage with customers through their lifecycle - not just selling the technology, but enabling them to adopt, perform, expand and ultimately renew. Elevate now supports and rewards partners along this entire journey through purpose-built benefits and incentives.” In the past year, Nutanix has re-architected its go-to-market strategy, programs, and tools to provide partners more control, insights, and efficiency over sales cycles. New updates to the Elevate Partner Program include: Enhanced and expanded incentives framework to reward partner ecosystem throughout the customer lifecycle For the first time in Elevate’s history, Nutanix has extended program incentives to include not only partner organizations, but individual sellers and systems engineers to ignite new customer acquisition growth. The New Business Individual Incentive will reward individual sellers and systems engineers at eligible resellers and services providers each time they sell Nutanix into net-new accounts. In the coming months, Nutanix will begin to roll out a pilot program for an Elevate Program incentive designed to reward select partners for the delivery of consistent, on-time renewal rates with their Nutanix customers. New incentive for partners that lead sales cycles autonomously Nutanix launched a Channel Led Selling Rebate Incentive for Elevate, built to reward resellers who drive deals through the entire sales cycle autonomously. Nutanix is enabling partners to realize this selling motion through new tool sets like the recently revamped Sizer 6.0 capacity planning tool and enhancements to Nutanix’s Performance + Deal Registration program. A continued focus on building partner competencies through education and certifications The Elevate program requirements introduced a new Sizing Associate accreditation requirement for all levels, designed to enable partners to speed up sales cycles through rapid capacity planning, quoting and order fulfillment using Nutanix Sizer. For more information about the new updates to Elevate and how to join the Nutanix partner program, visit: www.nutanix.com/partners Supporting Partner Quotes “As a Nutanix Champion partner, we are excited about the enhancements to the Nutanix Elevate Partner Program that drive new market opportunities for Winslow Technology Group”, said Scott Winslow, president at Winslow Technology Group. “The Elevate Program provides a value-based, partner-first approach to enable ongoing success for both our company and our customers.” “The Nutanix Elevate Program has been the framework in which we have been able to develop our skills, to position ourselves competitively in the market and to help us grow profitably,” said Arturo Moncada, Country Manager at SCC Spain. “Nutanix’s commitment to enabling its partner ecosystem to capture new market opportunities and build profit continuums really sets the Elevate Partner Program apart,” said Atul Gosar, Managing Director & Co-Founder at Network Techlab (I) Pvt Ltd About Nutanix Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making clouds invisible, freeing customers to focus on their business outcomes. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location for their hybrid multicloud environments. Learn more at www.nutanix.com or follow us on social media @nutanix.

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