MARKETING STRATEGY, CRM, MARTECH
Impartner | December 14, 2022
Impartner, the world's most complete channel management platform and Partner Relationship Management (PRM) provider, today reduced weeks of PRM customization down to a few clicks with Impartner Custom Objects. This new capability creates code-free data customization for each company's unique channel business cases. Click, Click Customized…Impartner PRM can now be the platform for all indirect channel programs and activities without any customization.
"We've reduced what used to be weeks of engagement meetings and code customization down to clicks. You manage your partners' data your way. We're extending the flexibility of PRM, making it a true platform that builds processes specific to the needs of your partner channel. Your PRM becomes core to your indirect channel—where 70% of the revenue flows—as your CRM is to your direct channel."
Gary Sabin, VP of Product at Impartner
Custom Objects provides the partner channel with the extensibility for any unique business case in the partner channel. The customization ties a company's personalized objects into Impartner PRM's UI tools and workflow processes. Custom Objects are designed with excellent partner experience in mind.
For example, companies can track partner requests, such as demo units or marketing initiatives. Or they can track warranties. Or channel executives can design a specific partner feedback survey. Or the channel team can assign projects to partners and then view, edit, add comments, attach files or see the status on a beautiful dashboard. No coding is required. No customization engagements are needed. Every use case can be created or tracked with specific, channel-centric information tied to it.
"With Custom Objects, channels don't need to invest in a CRM," Sabin said. "All channel processes can be tracked in the PRM system. Leave the CRM for the direct channel."
The Custom Objects solution is for any size company, not just a mid-market company. Enterprises with specific use cases and complex systems can implement it just as easily as any other.
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.
MiQ | November 09, 2022
MiQ, the global programmatic media partner, today announced it has been recognized as an Advertising & Marketing honoree in Inc.’s Power Partner Awards. The inaugural list celebrates B2B organizations that are instrumental partners in powering success for businesses of all sizes.
Inc. Power Partners recognized 252 firms across a variety of industries, including marketing and advertising, health and human resources, financial planning, engineering, logistics, security, and more. Companies were evaluated on commitment, reliability, trust, creativity, supportiveness, and other virtues that offer value to clients, as well as direct client testimonials.
“We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ.
“We’re thrilled to be honored by Inc. as a Power Partner for our exceptional programmatic services,” said Sean Reardon, Global and U.S. CEO for MiQ. “While the world is shifting to programmatic advertising at an incredible pace - MiQ has been building towards this future for over a decade - and so this recognition is incredibly rewarding. We fundamentally believe in the power of programmatic regardless of the media channel and that MiQ’s purpose-built technology, underpinned by the sharpest data insights, and executed by the industry’s most proficient programmatic traders, analysts, and data scientists will continue to set us apart as the world’s premiere programmatic partner.”
MiQ’s strength sits at the intersection of partners, tech, and service. Through its comprehensive and integrated solutions, along with a tech-agnostic approach, MiQ successfully identifies the right data sources, activates that deep intelligence across screens, channels, and platforms, and innovates with advanced analytics to bridge online to offline, TV to digital, branding to performance, and location-based to ecommerce. By tirelessly solving clients' individual business problems, MiQ ensures each and every company spends the right media investments, at the right time, to reach the right people.
Continued Reardon, “Our ability to consistently deliver superior results has attracted some of the biggest brands and agencies across the globe as clients. We owe them all a massive thanks for their continued trust, support and partnership.”
“Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization’s journey,” said Scott Omelianuk, editor-in-chief of Inc. Business media. “Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life.”
To view the complete Inc. Power Partners list, visit: https://www.inc.com/power-partner-awards/2022
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places.
Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We were named to AdExchanger's Programmatic Power Players list in 2022, 2021, and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC.
You can find out more here: wearemiq.com.
CONTENT MARKETING, MARKETING STRATEGY, MARKETING DATA
Marin Software | December 09, 2022
Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, has joined the Walmart Platform Partner program as an API partner. Brands using the MarinOne platform will now have access to Walmart Connect to launch campaigns that make it easier for brands to connect with customers directly at the point of sale.
Marin has been helping advertisers optimize their digital advertising campaigns for over 15 years, helping the world’s largest brands manage over $45 billion in advertising spend.
Walmart reaches nearly 90% of U.S. households each year online and through more than 4,700 stores nationwide. Its retail media offering, Walmart Connect, helps brands and sellers create meaningful connections with customers throughout their shopping journey – such as through onsite Sponsored Search and Display ads, offsite offerings, and in-store interactions. These closed-loop, omnichannel solutions capitalize on Walmart’s deep customer insights from its vast physical and digital reach across the U.S.
The self-serve MarinOne platform unifies lower-funnel marketplace advertising with paid search and paid social campaigns to help generate additional demand. Marketers can align their efforts across channels to ensure they are working seamlessly across the customer journey.
“Walmart has long been a powerhouse in the ecommerce space and has continued to stay ahead of the market as technology and customer preferences evolve, As the largest omnichannel retailer in the U.S., Walmart is a critical component of retail marketing strategies. Today, we are pleased to join Walmart Connect’s platform partner program to expand our industry-leading portfolio of digital marketing publishers and give Walmart suppliers and sellers the power of MarinOne to help maximize their return on Walmart ads.”
Chris Lien, Marin’s Chairman and CEO.
The automation in MarinOne makes it easy and efficient to manage Walmart Connect campaigns, ads, keywords, and catalog items, while alerting tools notify advertisers on changes in performance and proactively identify opportunities for better results. MarinOne’s comprehensive optimization suite enables brands to forecast and budget their spend to help achieve their marketing goals.
About Marin Software
Marin Software Incorporated’s mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe.