Trax, a leading provider of computer vision solutions and retail analytics, recently joined the MuleSoft Technology Partner Program with the release of a MuleSoft Certified Connector for Trax. The Trax connector, accessible through Anypoint Exchange, will enable consumer packaged goods (CPG) businesses to integrate Trax solutions with their Salesforce Consumer Goods Cloud to generate a higher return on investment (ROI) from retail execution optimization.
Combining Salesforce CG Cloud and Trax's computer vision capabilities through the use of Trax will transform the way brands drive execution at retail shelves. By implementing real shelf data into their Salesforce platform, consumer goods companies can better leverage the power of Salesforce's Einstein AI technology to rapidly identify the 'next best action' to ensure that the highest value opportunities are always pursued.
The MuleSoft Technology Partner Program involves leading enterprise software companies in functional applications such as CRM, ERP, marketing automation, HCM, and industries such as financial services, healthcare, retail, media, and telecom. Using MuleSoft, technology partners assist clients in achieving greater speed, agility, and productivity.
The solution also enables data consolidation for a unified view of the customer, automation of business processes, and creation of connected experiences. Using a modern API-driven strategy, every integration becomes a reusable building block. Instead of losing time on repetitive tasks and complex integrations, the outcome has enabled business users to do more with less by rapidly creating integrations and workflows that drive efficient growth and a quicker time to value.
About Trax
Trax enables brands and retailers to leverage the power of digital technologies to create the best possible shopping experiences. The company's dynamic merchandising, analytics, in-store execution, market measurement, shopper engagement, and shelf monitoring solutions are used by many of the world's leading CPG companies and retailers to drive positive shopper experiences and uncover revenue opportunities at all points of sale. It is a multinational company with offices in the United States, Singapore, and Israel that serves customers in more than 90 countries.