Top Content Marketing Experts Reveal Their Views on Employee Advocacy (With Insights & Super Tips)

June 01, 2016

Employee Advocacy has always been present, even before social, as referral programs, employee discount schemes and offline word of mouth. With the advent of social, the concept was bound to extend to online employee advocacy with social mentions, brand news, and content sharing.

Spotlight

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

Spotlight

In the past, marketers have used marketing automation to streamline lead generation and manage their funnel. However, as consumer behaviors have changed, so have their expectations. Marketing success now hinges on going beyond the lead to grow your business through great automated experiences that improve engagement across each stage of the buyer journey. From initial awareness to generating demand to in-product messaging, brand advocacy, and beyond, growth marketing is the future of business success!

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MULTI CHANNEL MARKETING

Gary Abad Joins LogRhythm as the VP of Global Channels

LogRhythm | September 17, 2022

LogRhythm, the company helping busy and lean security operation teams save the day, today announced the appointment of Gary Abad as VP of Global Channels. Abad joins LogRhythm as an accomplished channel sales leader with 25 years of experience in Senior Channel leadership positions with Trustwave, Ivanti, Meru Networks (acquired by Fortinet), Kaspersky Labs, and F5 Networks. Abad has extensive experience in having a successful track record of sales development and results, with the ability to build strong channel sales organizations and effective worldwide partner programs. He has also led large and complex teams in the technology industry selling hardware, software, cloud, and security solutions and professional services. “Having first started at LogRhythm back in 2015, I’m thrilled to be rejoining the company’s strong team of experts and impressive senior leadership team,” said Abad. “LogRhythm continues to gain more momentum every year and I am looking forward to driving channel revenue and expanding the reach and benefits of LogRhythm’s solutions to new channels and key partnerships.” At LogRhythm, he will be responsible for growing the company’s global channel partner program, increasing the channel’s LogRhythm market penetration, and providing LogRhythm’s partners with best-in-class support as they address increasing customer demand for best-of-class cyber security solutions. “As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium. “As LogRhythm MSSP Partner of the Year, Avertium collaborates with LogRhythm to deliver the best cyber defense operations in security,” said Jeff Schmidt, CEO of Avertium. “We are excited to continue our collaboration alongside Gary to meet the evolving threats that face our customers.” This new appointment validates LogRhythm’s mission to continue meeting the needs of its customers and extending its position as an industry leader. LogRhythm’s leadership is focused on providing a platform for end-to-end threat lifecycle management that makes it easier for customers to detect, investigate and neutralize attacks in this ever-changing threat landscape. “Abad brings significant experience to our executive team and shows a passion for the direction that LogRhythm is headed in building trust with customers through continuous innovation,” said David Kluzak, CRO of LogRhythm. “With his background, we have no doubt Abad will grow our world-class channel sales teams and drive valuable new partnerships.” To learn more about LogRhythm, visit the website. About LogRhythm LogRhythm helps busy and lean security operations teams save the day — day after day. There’s a lot riding on the shoulders of security professionals — the reputation and success of their company, the safety of citizens and organizations across the globe, the security of critical resources — the weight of protecting the world. LogRhythm helps lighten this load. The company is on the frontlines defending against many of the world’s most significant cyberattacks and empowers security teams to navigate an ever-changing threat landscape with confidence. As allies in the fight, LogRhythm combines a comprehensive and flexible security operations platform, technology partnerships, and advisory services to help SOC teams close the gaps. Together, LogRhythm and our customers are ready to defend. Learn more at logrhythm.com.

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CHANNEL PARTNERSHIPS

NetSPI Launches Partner Program to Broaden Delivery of Offensive Security Services

NetSPI | August 19, 2022

NetSPI, the leader in enterprise penetration testing and attack surface management, today announced the launch of the NetSPI Partner Program which empowers its global channel and technology partners to deliver offensive security services during a time when it's needed most. Partners within the program can offer end users NetSPI's proven vulnerability management technologies and human-delivered offensive security services, allowing both the partner and NetSPI to expand product and service offerings, further develop customer relationships, and enter new markets. Additionally, last month NetSPI joined the AWS Marketplace, simplifying the procurement process for enterprise organizations with existing AWS relationships by allowing them to purchase NetSPI's offerings directly via the marketplace. The program is led by NetSPI's Vice President of Business Development and Strategic Alliances, Lauren Gimmillaro. Gimmillaro has a track record of launching four successful partner programs, consisting of working with channel, referral, reseller, and technology partners. "As today's global attack surface evolves and cybercriminals become more sophisticated in nature, it's critical to provide end users with the tools, services, and skill sets they need to take an offensive approach to security," said Gimmillaro. "Centered around our customer-first approach, the NetSPI Partner Program will allow our team to extend our world-class pentesting capabilities to a variety of diverse and trusted partners, strengthening organizations' cyber security efforts across the globe." The NetSPI Partner Program encompasses the following partnership types: Channel Partners: NetSPI provides its full suite of security services and products through a global channel network of referral and reseller partners. To meet partners' requirements, the programs include a tier-based model consisting of referral fees, preferred client pricing, and reseller discounts. Technology Partners: Security and third-party software companies help build meaningful integrations with NetSPI to improve overall customer experiences. For both, NetSPI offers technical and sales support to help partners achieve their business and go-to-market goals. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "Through the NetSPI Partner Program, SecureLink has been able to provide enterprises in the Middle East and Africa region access to NetSPI's continuous and scalable suite of offensive security solutions," said Manish Pardeshi, director of cybersecurity practices at SecureLink. "With NetSPI, we are proud to offer unmatched sophistication, methodology, and value to our global customer base." "Apiiro is proud to be part of the NetSPI Partner Program. The partnership has provided our customers with next-gen, context aware pentesting capabilities and NetSPI customers with our ability to detect and fix critical risks in cloud-native applications," said John Leon, vice president of business development at Apiiro. "Being a member of the NetSPI Partner Program allows us to achieve our sales goals while providing mutual customers with industry leading services and expertise." To learn more about NetSPI and the NetSPI Partner Program, visit www.netspi.com/partners/. About NetSPI NetSPI is the leader in enterprise security testing and attack surface management, partnering with nine of the top 10 U.S. banks, three of the world's five largest healthcare companies, the largest global cloud providers, and many of the Fortune® 500. NetSPI offers Penetration Testing as a Service (PTaaS) through its Resolve™ penetration testing and vulnerability management platform. Its experts perform deep dive manual penetration testing of application, network, and cloud attack surfaces, historically testing over 1 million assets to find 4 million unique vulnerabilities. NetSPI is headquartered in Minneapolis, MN and is a portfolio company of private equity firms Sunstone Partners, KKR, and Ten Eleven Ventures. Follow us on Facebook, Twitter, and LinkedIn.

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CHANNEL PARTNERSHIPS

Nintex Honors Top Partners with 2022 Nintex Partner Awards

Nintex | September 30, 2022

Nintex, the global standard for process intelligence and automation, today announced the regional winners of the 2022 Nintex Partner Awards across AMER, APAC and EMEA. "Every 2022 Nintex Partner Award winner has consistently displayed invaluable expertise, helping organizations to reimagine the way they work with the ease and power of the Nintex platform," said Eric Johnson, Nintex Chief Executive Officer. "This year's award-winning group of channel partners has an unwavering commitment to help companies digitize their critical business processes, to meet their individual businesses challenges." Nintex Partner Award winners were selected based on measurable, high-impact business results and continuous process improvements for public and private sector organizations across every industry and geographic region during Nintex's fiscal year 2022, extending from July 1, 2021 to June 30, 2022. 2022 Nintex Partner Award winners by category and region include: Business Excellence – bringing the Nintex Process Platform to new organizations: AMER: Protiviti, Inc. EMEA: Sure Global Technology APAC: Myriad Technologies Customer Success – supporting long-term adoption and success of the Nintex Process Platform: AMER: BOOST Strategy Partners EMEA: Data One GmbH APAC: Alrighty Labs Business Acceleration – strong expansion of automation subscriptions year-over-year: AMER: ImageTech Systems EMEA: Interactive Saudi Arabia Ltd APAC: Cumulus International Co Regional Spotlight – regional market impact and momentum with customers: AMER: InnoVelocity EMEA: S A Partners APAC: ACW Solutions Business Transformation – top customer entries to the 2022 Nintex Solution Innovation Awards AMER: Elantis EMEA: SakalGB APAC: rapidMation Nintex Workflow Cloud Upgrades – for driving generational upgrades to Nintex Workflow Cloud AMER: ImageTech Systems, LLC EMEA: IOZ AG APAC: PlanB Consulting Learn more about the Nintex Partner Network by visiting https://partner.nintex.com/. About Nintex Nintex is the global standard for process intelligence and automation. Today more than 10,000 public and private sector organizations across 90 countries turn to the Nintex Process Platform to accelerate progress on their digital transformation journeys by quickly and easily managing, automating and optimizing business processes. Learn more by visiting www.nintex.com and experience how Nintex and its global partner network are shaping the future of Intelligent Process Automation (IPA).

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