Tinder tests new social features, including prompts and a ‘Share to Matches’ option

Tinder is testing a series of new social features designed to boost conversations between users on its service. One of the new features is a conversational prompt, first teased during parent company Match Group’s recent earnings. The prompt encourages users to respond to questions or finish a sentence in order to better showcase their personality with their answers. The other, a “Share to Matches” option, allows users to post photos, looping videos and other content that can only be seen by their existing matches.
With both new additions, the overall goal is to encourage Tinder users to start messaging with others in the app.
Breaking the ice to chat with an online stranger is often one of the more difficult aspects of online dating. That’s led to many a Tinder user resorting to cheesy one-liners, jokes or overly risque remarks as an attempt to get a reaction or make light of the awkwardness of being on a dating app to begin with. But now Tinder seems to be borrowing ideas from Match Group’s newest acquisition, Hinge, which relies on conversational prompts and captioned photos to get users to show off more of their personality on their profiles.