The Content Marketer's Approach to Successful Social Selling and Sales Enablement
MarketingProfs | January 16, 2017
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. This article should begin with a brief glossary.Push marketing is a traditional marketing approach. A brand aims to promote to large groups via media channels—i.e., advertising. In the digital age, this form of marketing has gotten a bad rep—and, often, achieved diminishing results.