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StructuredWeb’s ChannelGPT Officially Goes Live with Launch of EditAI Module

StructuredWeb’s ChannelGPT Officially

StructuredWeb, the leading provider of enterprise-grade through-channel marketing automation (TCMA), announced today that ChannelGPT is now live and available for customers worldwide. The platform's premier module, EditAI, is now available — offering unparalleled content modification and translation capabilities, with more innovative modules slated for future release in the coming months.

ChannelGPT is not just an addition but a reinvention. With its full-scale integration of avant-garde generative AI, the platform promises to redefine how vendors and partners devise, adapt, and distribute channel marketing content. This state-of-the-art tool, seamlessly woven into StructuredWeb’s flagship TCMA platform, leverages the power of Generative AI, but built for channel marketers, facilitates more meaningful and dynamic engagements within the channel’s complex partner ecosystems.

Daniel Nissan, founder & CEO of StructuredWeb, remarked, “Our journey has always been about innovation. With ChannelGPT, we are embarking on perhaps the most transformative phase in the TCMA space. We’re championing a shift in how vendors and their partners collaborate, providing them with the tools to create, manage, and distribute bespoke marketing assets more intelligently and efficiently."

EditAI leverages Generative AI to tailor marketing assets specifically for a target audience based on their industry, business size, or unique challenges they face. Concurrently, Translate AI assists content managers by providing high-quality translations and rewrites, ensuring content resonates with local audiences in their native languages.

ChannelGPT offers a streamlined experience. Vendors upload core sales, marketing, and product materials, which the platform then digests, using its AI core to craft an extensive range of marketing collateral tailored for their partners. This means partners, upon login, can input their distinctive value propositions, and instantly receive marketing assets that resonate perfectly with their unique strategies and market approaches.

Chief Analyst at Canalys, Jay McBain added, “Channel leaders should be piloting generative AI technologies in the second half of 2023 to improve marketing to, through, and with their partners as well as automating onboarding, development, incentives, measurements, and reselling/co-selling enablement.”

ChannelGPT’s launch marks a pivotal change in channel marketing. It emphasizes tailored partner outreach, crafting each marketing asset to reflect a partner’s unique ethos and audience. Advanced AI drives efficiency, slashing time and costs in content creation. The platform supports mass customization, allowing vendors to meet diverse partner needs while equipping partners to distinctly highlight their value propositions and the benefits of vendor products in the market.

About StructuredWeb

StructuredWeb is the leading enterprise channel marketing automation platform. For more than two decades, StructuredWeb has combined innovative technology with proven go-to-market strategies and world-class services to deliver a faster way to accelerate partner demand generation, strengthen partner engagement and grow channel revenue.

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PR Newswire | October 06, 2023

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Customers are facing increased risks as threat actors derive greater monetary value from criminal activities. As cybersecurity demand grows, the need for in-house skills to protect data, companies, brands, industries and governments grows as well. Partners can close this gap by delivering value via crucial services: MSSP, MSP, SOCaaS, XDR, Incident Response, and much more. To address this need, Trend is improving the ability for partners to offer assessments to customers, including Cyber Risk Assessments, new additions of External Attack Surface, Cloud Posture, and Azure AD Assessments. Over 800 partners have already leveraged Cyber Risk Assessment Services to complete 1,400+ customer assessments—and more new services are on the way. Anne Saunders, Global Director of Cybersecurity Partnerships at Capgemini: "Working alongside Trend has empowered us to deliver unmatched security and tremendous value to our customers. 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Global cybersecurity leader Trend Micro Incorporated (TYO: 4704; TSE: 4704) has announced a complete redesign to the company's worldwide partner program. This re-design will accelerate business growth for partners and allow them to further deliver exceptional value to end customers. Eva Chen, CEO at Trend: Our partners have been an indispensable part of our extraordinary journey spanning over three decades. We anticipate the achievements still to come as we continue to strategically align with our partners to safeguard the digital world. As we introduce a new era of the channel with this completely re-designed partner program, I am proud to announce our joint mission to enable partners to become the most resilient cybersecurity companions and guide our customers through their security lifecycle. The program is built around the Trend Vision One™ platform, creating opportunities for partners to deliver services and assessments for both enterprise and SMB-focused partners. 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Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro's cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With over 7,500 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world. www.TrendMicro.com.

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• Cisco Systems partnered with Nutanix to sell its hyper-converged systems but has discontinued its Hyperflex portfolio. • Christian Goffi underscores the commitment to customer choice, with partners recognizing the value of the HCI platform. • For Nutanix, which relies heavily on channel partners, the partner program highlights its strong commitment to a channel-centric approach. Nutanix and Cisco Systems have formed a global strategic partnership, which offers channel partners a remarkable opportunity to extend their footprint to a fresh customer demographic, harnessing their existing prowess in architecting hyper-converged platforms. Christian Goffi, Nutanix's North American Channel Chief, remarked, . For our partner community, the opportunity really comes from having another platform that they can lean on our solution for. We've always been about customer choice, and this is another one of those areas. Our partners have become very in-tune with the beauty of our HCI platform and what Nutanix does best. [Source – CRN] In response to the partnership announcement, he noted that channel partners displayed immediate and enthusiastic interest. Partners eagerly expressed their anticipation for further details, and the overall excitement surrounding the partnership was notably high. This strategic move opens up the possibility of reaching an untapped customer base. Interestingly, the partner community quickly recognized and embraced this excitement without the need for explicit communication. After the company's earnings announcement, Nutanix CEO Rajiv Ramaswami informed investors that Cisco is acquiring the entire cloud platform, including cloud infrastructure, management, and unified storage. Cisco will integrate this comprehensive portfolio with its Unified Computing System (UCS) and UCS management platform, Cisco Intersight. Subsequently, Cisco will market and sell the entirety of this portfolio. This strategic move will result in fully integrated solutions that combine the cloud and software offerings with Cisco's hardware, networking, and security, all offered by Cisco's sales teams. John Woodall, Vice President of Solutions Architecture West at General Datatech, a Dallas-based solution provider with a longstanding partnership with Cisco, stated that the hyper-converged infrastructure market has proven favorable. However, he believes Cisco can secure more victories through collaboration with Nutanix. This strategy represents a well-balanced approach toward establishing a prominent market presence alongside Nutanix. Christian Goffi further observed that various networking challenges persist in today's market, encompassing hybrid deployments and GenAI. Cisco's partnership brings numerous benefits to Nutanix channel partners. The collaboration with a global networking leader empowers them with the agility associated with the public cloud, a model many favor due to its pay-as-you-use approach despite its inherent complexities. Nutanix excels in extending this public cloud excellence into private cloud environments, aligning with its core strengths.

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