Strategies for B2B Executives: How to Boost Content Marketing ROI and Impact

Although those in the C-suite often feel disconnected from content marketing, they can nonetheless be key contributors to its success for their organization. For many executives, content marketing, or its impact, is like a unicorn: Someone might have told them it's real, but they don't have the time or inclination to prove it. That, together with other constraints, leads executives to leave the management and measurement of content marketing to marketing managers. What may grab the attention of execs is that content marketing can provide conversion rates up to six times higher than other digital marketing methods. However, though the ROI can be high, top-quality content marketing requires a significant time investment—from planning to writing to editing to distribution.