CONTENT MARKETING

Steinreich communications acquires leading south african digital marketing agency

Steinreich Communications | March 15, 2022

Steinreich Communications Group, Inc., an international public relations firm, has acquired the Omniado Agency, one of South Africa's leading design and digital marketing agencies. The acquisition serves as the agency's entrance to the African continent as it will now have a location in Durban. This presents a strategic opportunity as many of the firms' clients, particularly those in the Middle East, are expanding their businesses into Africa.

Dan Chazen, founder and CEO of the Omniado Agency, will join Steinreich Communications as creative services director along with all the current members of his staff. He and his team will work with all the agency's clients across industries and sectors to provide design strategy and implementation for social media as well as video production.

Prior to founding the Omniado Agency, Chazen served as managing director of Blackstone Media, one of the most dynamic billboard advertising agencies in South Africa. He worked on a broad group of clients in consumer products, retail and business-to-business sectors, including Adidas, Coca Cola, BMW and Mercedes.

"Dan and the Omniado brand brings an unparalleled level of experience in the digital and design space that will be invaluable to our clients. We have worked together on a variety of joint accounts and share a similar vision which we are looking forward to executing on, together as one team, Additionally, our new location in South Africa provides a wonderful opportunity for our clients who have already expressed interest in developing their businesses in that market.

President and CEO Stan Steinreich


"I am thrilled about the tremendous opportunity we have to add a new dimension to the existing capabilities of the agency to offer a complete package of communications, marketing and creative services to our clients," said Chazen. "My team and I are very excited to be joining Steinreich Communications, one of the best in the industry. My team and I have already hit the ground running and are excited about the future."

Through this acquisition, Steinreich Communications is bolstering its social media design, website development, video production, email marketing, special event support, and corporate identity branding capabilities for its clients.

Founded in 2003, Steinreich Communications represents some of the world's leading corporations and consumer brands. It is one of the nation's fastest-growing, full-service public relations firms with offices in New York, New Jersey, Washington, Los Angeles, High Point, London, Frankfurt, Tel Aviv, Dubai and Durban.

Spotlight

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, even messaging - all of which can help your brand to connect with your target audience. Similarly, you can use YouTube to promote your brand and your products. You might even consider YouTube Stories, to get the attention of your target market.But a key question is which social platform will provide the most benefit for your brand, in an influencer marketing sense?It can be difficult to choose between them, but with limited budget and time, you will likely need to make one your key focus.

Spotlight

Influencer marketing can yield significant results, particularly on visual-focused platforms like YouTube and Instagram.Both platforms offer major potential. There are various ways you can leverage Instagram, including posts, Stories, live videos, even messaging - all of which can help your brand to connect with your target audience. Similarly, you can use YouTube to promote your brand and your products. You might even consider YouTube Stories, to get the attention of your target market.But a key question is which social platform will provide the most benefit for your brand, in an influencer marketing sense?It can be difficult to choose between them, but with limited budget and time, you will likely need to make one your key focus.

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MARKETING STRATEGY

ChannelAdvisor Launches New Integrations to Help Brands Effectively Scale Retail Media and Selling Operations

ChannelAdvisor | July 19, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. "With more than 350 marketplace and retail integrations, ChannelAdvisor's commitment to helping brands reach consumers across all stages of the consumer journey is obvious" said Steve Frechette, Vice President of Product Management at ChannelAdvisor. "Our Summer Release further demonstrates this unparalleled support by introducing an entire network of retail media channels that allow our customers to boost their visibility on some of the largest global retailers. By integrating with Criteo, one of the world's largest retail advertising networks, our sellers are now even better equipped to manage their retail media campaigns alongside their selling and order management operations - all within a single interface." ChannelAdvisor's Summer Release includes: Expanded Advertising Reach through Criteo With over five years' experience leading the charge in retail media, Criteo has established itself as a critical platform for brands seeking to expand advertising efforts across the same retail sites where they list their products. By integrating with the Criteo Retail Media API, ChannelAdvisor's Managed Services and sales teams can empower brand advertisers with more choices for how they manage and optimize their retail media campaigns with leading retailers, while expanding their advertising to reach high-intent shoppers in new cookie-less channels. ChannelAdvisor provides brands with a central platform for product listings and advertising strategies by leveraging automation capabilities for campaign creation and management, automated bidding, and ad management across preferred retail channels. "We're thrilled to have ChannelAdvisor join Criteo's API Partner Program," said Sherry Smith, Executive Managing Director Global Retail Media at Criteo. "Integrating with a leading multichannel commerce solution like ChannelAdvisor allows brands and retailers to expand their advertising to new retail media channels, while continuing to manage their campaigns in a centralized platform." New Product Showcase Capability for Brands and Channels on the ChannelAdvisor Commerce Network Since ChannelAdvisor released its Commerce Network in late 2021, more than 1,100 sellers and partner channels have created sharable profiles using the interactive portal. In this latest release, ChannelAdvisor's new Product Showcase feature enhances the experience by allowing sellers to promote products to potential channel partners that are looking for inventory, creating interest and cultivating new connections. Product Showcase also gives ChannelAdvisor channel partners an even deeper understanding of the product catalogs offered by sellers, leading to more connections within the Commerce Network, and mutual sales opportunity and growth for both channel partners and sellers. Enhancements to the Way Brands Can Integrate with ChannelAdvisor at Scale This product release also helps ChannelAdvisor customers automate key processes, including: Automated Export for Listing Views: Monitoring marketplace listings can be a time-consuming task for most sellers. ChannelAdvisor's Automated Export for Listing Views enables sellers to quickly identify and manage listing issues at scale. This in turn empowers sellers to create highly customizable listings exports that are automatically delivered to their inbox to allow for automated processing. Support for Webhooks: Sellers increasingly rely on accelerated business-critical processes to best manage consumer demand. ChannelAdvisor's support for Webhooks helps sellers save time and processing costs by allowing them to identify orders when they happen. Users can also specify a destination and ensure that any new order events are pushed directly to that system. Access Well Over 350 Marketplace and Retail Integrations to Reach New Consumers ChannelAdvisor continues to reinforce its commitment to channel diversification with support for more than 350 channels globally, giving brands and retailers the reach and flexibility to present their products to the right consumers at the right time across the globe. With this latest release ChannelAdvisor has added support for over 20 new channels including: Marketplaces: Bed, Bath & Beyond (US, CA) Check24 (DE) Debenhams (UK) Decathlon (BE, FR) Poshmark (US) Shopee (ID, MY, PH, SG, TH, TW, VN) Trendyol (DE) Veepee (ES, IT) 1P Retail Integrations: Douglas (NL) Rue Gilt Groupe (US) More to Explore Learn more about ChannelAdvisor's suite expansion by registering to attend the upcoming webinar on July 19 at 11 a.m. EDT/ 4 p.m. BST. About ChannelAdvisor ChannelAdvisor (NYSE: ECOM) is a leading multichannel commerce platform whose mission is to connect and optimize the world's commerce. For over two decades, ChannelAdvisor has helped brands and retailers worldwide improve their online performance by expanding sales channels, connecting with consumers across the entire buying cycle, optimizing their operations for peak performance, and providing actionable analytics to improve competitiveness. Thousands of customers depend on ChannelAdvisor to securely power their e-commerce operations on channels such as Amazon, eBay, Google, Facebook, Walmart, and hundreds more. For more information, visit www.channeladvisor.com.

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CHANNEL PARTNERSHIPS

Grafana Labs Achieves Major Milestone Signing More Than 80 Global Channel Partners to Bring Its Dashboard Technology to Market

Grafana Labs | July 21, 2022

Grafana Labs, the company behind the world’s most ubiquitous open and composable operational dashboards, today announced that its Partner Program has achieved major milestones, including growing the bookings generated via the channel partners by 230% year over year and signing more than 80 channel partners. Grafana’s Partner Program enables channel partners to bring Grafana Labs’ observability stack, including its leading open source technology for dashboards and visualization, to a broader market. The majority of Grafana Labs’ 80 channel partners are located across EMEA (Europe, Middle East, and Africa) and North America – with several new partners signed in APJ (Asia, Pacific, and Japan) and LATAM (Latin America). “Grafana Labs is dedicated to the channels as a go-to-market strategy, and this is particularly evident in the last year, when we have seen an explosion in activity around the Grafana Partner Community and Program,” said Christina Gillman, Senior Global Channel Manager, Grafana Labs. “Grafana Labs is dedicated to the channels as a go-to-market strategy, and this is particularly evident in the last year, when we have seen an explosion in activity around the Grafana Partner Community and Program,” said Christina Gillman, Senior Global Channel Manager, Grafana Labs. During the recent GrafanaCONline community conference, Services and Processes Solutions in LATAM, OneT Solutions in APAC, Climb Channel Solutions in North America, and OpenAdvice in EMEA were named this year’s partner award winners. They were honored for helping customers transform their businesses by meeting the customers’ demand for modern, scalable, and high-performance dashboards for visualizing and understanding metrics, logs, and traces. With the help of these strategic partnerships, Grafana Labs has quickly become one of the most trusted solutions in the industry. What Our Partners Have to Say “Our priority is to partner with industry leaders, so we are always on the leading edge with our customers and offering the best options to help tackle their business problems,” said Dale Foster, CEO of Climb Channel Solutions. “Partnering with Grafana Labs enables us to accelerate the observability strategies for our customers around North America. The complete Grafana stack offers the flexibility to run fully managed in the cloud or self-managed, so customers can create the solutions that best serve their businesses.” “At OpenAdvice, we are experts in business and service assurance,” said Jeanette Fürst, Sales Director at OpenAdvice. “Many of our customers have known and appreciated the open source version of Grafana for years, so it is a natural next step for them to use Grafana Enterprise to extend their options. All requirements for modern application performance management can be covered with the integrated solution provided by the full Grafana stack, including Mimir for metrics, Loki for logs, and Tempo for traces. We’re proud to provide our customers in EMEA the complete Grafana stack, and we look forward to continuing to grow with our partnership with Grafana Labs.” “We are a trusted solution provider of DevSecOps, CyberSecurity, AI, and IOT, and our customers count on us to bring cutting-edge technology at the forefront of the IT arena, to facilitate the enterprise-level digital transformations for the leading 500 enterprises in the Singapore and ASEAN regions,” said Frank Teh, Managing Director, OneT Solutions. “We are proud to partner with Grafana Labs, to bring their leading and transformative technology to support our customers’ business strategies.” “It’s during times like these especially that organizations are seeking leading and transformative technologies, often cloud-based, to grow despite the demanding LATAM market,” said Rolando Carrasco, Chief Technology Officer, Services and Processes Solutions (SPS). “Grafana Labs has been an instrumental technology in our toolbox to help our customers scale to meet the demands of their evolving technology needs for distributed computing.” The Grafana Partner Program connects reseller and service partners around the globe with the tools and knowledge needed to deliver best-in-class observability solutions to their customers. Grafana Labs works with resellers, distributors, consultants, managed service providers, and service integrators to share knowledge and provide training to help them best serve their customers and operate as an extension of the Grafana Labs sales team. Established partners have the opportunity to gain access to additional marketing resources, lead development campaigns, and increased incentives. To learn more about the Grafana Partner Program and to apply to become a partner, visit the Grafana Partner Program. About Grafana Labs Grafana Labs provides an open and composable monitoring and observability stack built around Grafana, the leading open source technology for dashboards and visualization. There are more than 2,000 Grafana Labs customers, including Bloomberg, Citigroup, Dell Technologies, Salesforce, and TomTom, and more than 900,000 active installations of Grafana around the world. Grafana Labs helps companies manage their observability strategies with full-stack offerings that can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo) as well as extensive enterprise data source plugins, dashboard management, alerting, reporting, and security. Grafana Labs is backed by leading investors Lightspeed Venture Partners, Lead Edge Capital, GIC, Sequoia Capital, Coatue, and J.P. Morgan. Follow Grafana Labs on LinkedIn and Twitter or visit grafana.com.

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CMO STRATEGY

AmplifAI Launches New Channel Partner Program

AmplifAI | June 21, 2022

On June 20, AmplifAI, the leading AI-driver Performance Enablement Platform for employee-focused enterprises, announced the launch of its new channel partner program. The program aims to strengthen the company’s commitment to the channel and drive revenue. AmplifAI will use value-added technology partners that specialize in delivering advanced CX solutions to their enterprise customers. It has been building its channel with several strategic partners who fit perfectly into its Ideal Partner Profile. “We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux. “We are thrilled about this new initiative, and the partners we are aligning with are all equally excited to be adding a differentiating performance enablement platform to their portfolio,” says AmplifAI’s Head of Enterprise Sales and Channel, Mike Chevraux. Partners can enhance their portfolio with a non-competitive, industry-leading coaching and performance improvement platform driven by AI. “AmplifAI brings a unique offering to Filos’ clients,” says Filos CEO, Jordan Oliverio. “AmplifAI doesn’t compete with our existing portfolio and adds a powerful coaching and employee enablement platform to our arsenal that is often overlooked and under-served by enterprise organizations. This partnership will allow us to create a better CX experience for our clients.” Sebastian Anthony Corriere KMP NPS, Chief Contact Center and CX Strategist, VesuvITas adds, “AmplifAI improves Agent Experience, increases customer loyalty, delivers a better Customer Experience, and reduces agent turnover with a unique set of tools that can work with any contact center solution and delivers simple data visualization and dashboards. As our clients are concerned about agent turnover, I can recommend AmplifAI to help identify and mitigate employee attritionbefore it happenswhile providing predictive analytics to indicate what percentage retention improvements they can expect to see in the future.”

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