SmartBug Media® Named to Inc. 5000 List for the Fourth Year in a Row

SmartBug Media | August 13, 2020

SmartBug Media®—a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—today announced that it has been named to the prestigious Inc. 5000 list of the fastest growing private companies in America for the fourth year in a row. This annual ranking, recognizing companies with the most proven track records, placed SmartBug at No. 2202 in the nation, alongside notable alumni such as Intuit, Zappos, Under Armour, Microsoft, Jamba, Timberland, Clif Bar, Pandora, Patagonia, and Oracle.

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Live journalism is not a new concept; it has been used for many years to report on events in real time. Today, however, purpose-built live story formats are also being used to cover breaking news on a broad range of major stories, from a war unfolding in Europe to a U.S. Supreme Court decision. The speed of today’s news cycle un

Spotlight

Live journalism is not a new concept; it has been used for many years to report on events in real time. Today, however, purpose-built live story formats are also being used to cover breaking news on a broad range of major stories, from a war unfolding in Europe to a U.S. Supreme Court decision. The speed of today’s news cycle un

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MARTECH

DataDome Expands Partner Program to Accelerate Delivery of Best-in-Class Protection to Enterprises Worldwide

PR Newswire | May 11, 2023

DataDome, a leading provider of AI-powered online fraud and bot management, is proud to announce it is strategically expanding its channel presence with the hire of Teague Dufresne, Director of Channel Sales, and a streamlined partner program that will support the evolving needs of today's enterprises in the fight against online fraud and automated threats. Dufresne brings 15 years of experience working in the channel with a focus on cybersecurity. Having worked across a range of start-ups, distributors and established vendors, she joins DataDome from cloud security provider Ermetic, where she successfully helped build their channel program, working closely with Tier 1 solution providers to secure their customers on AWS, Azure and Google Cloud Platform. "I am thrilled to develop a partner program for a solution that has seen such great adoption globally," said Teague Dufresne, Director of Channel Sales at DataDome. "Partners play an integral role in advising their customers on choosing best-in-class solutions, and can help scale in additional markets or regions. They truly are a vital piece of the security puzzle, and I look forward to expanding our program to deliver even greater value to both our customers and our partners'." DataDome already touts a robust technical and business partner ecosystem, and recently joined the AWS Independent Software Vendor (ISV) Accelerate Program. DataDome's 50+ integrations and compatibility with all major web technologies, including multi-cloud and multi-CDN setups, are the backbone of its strong technology alliances and help power its seamless deployment. "Customer centricity is at the core of DataDome's DNA," said Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome. "We've designed and built our solution in a way that empowers our customers to easily choose, purchase and implement DataDome regardless of their existing technology stack. By expanding our partner program, we are bringing this simplicity to our partners' customers, arming them with the protection necessary to stop fraudsters in their tracks." Today's announcement comes on the heels of DataDome closing $42M in Series C funding to advance the fight against bot developers and online fraud, and maintaining the topmost leader position in G2's Grid® Report for Bot Detection and Mitigation. In the past year, DataDome has received widespread recognition for its market-leading detection and mitigation capabilities. It is Great Place to Work certified, and was ranked the 21st cybersecurity company on the 2022 Inc. 5000 list. It was also named a "Strong Performer" in bot management in The Forrester Wave™: Bot Management, Q2 2022 report, and has won several industry awards. Follow DataDome on Twitter and LinkedIn for regular updates on threat research, customer case studies, and to ensure your bot protection is ready to tackle the most sophisticated attacks. About DataDome DataDome's bot and online fraud protection detects and mitigates attacks with unparalleled accuracy and zero compromise. Our machine learning solution analyzes 3 trillion data points per day to adapt to new threats in real time. Our 24/7 SOC experts protect hundreds of high-profile brands worldwide, including Reddit, Rakuten, and AngelList. A force multiplier for IT security teams, DataDome is fully transparent, easy to deploy, and frictionless for consumers. In 2022, DataDome was named a Strong Performer in the Forrester Wave: Bot Management and ranked the top G2 Leader in Bot Detection & Mitigation for Fall 2022, Winter 2023 and Spring 2023.

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MARKETING DATA, MARTECH

Mitgo wins big at the largest digital festival OMR, strengthening its position as a global partner marketing player

PR Newswire | May 17, 2023

Mitgo's appearance proves that global solutions are key to success in the competitive, fast-growing performance marketing sector. Between May 9-10, more than 70,000 visitors packed into Hamburg Messe for this year's OMR festival. The two-day event offered the marketing and digital scene more than 800 speakers on seven stages, alongside them tennis player-turned-investor Serena Williams and beauty brand owner and the German "Shark Tank" jury member Judith Williams. Mitgo was a Premium Exhibitor alongside 1000+ tech and marketing companies, including Meta, Google, Twitch and Pinterest. A big event for the company, not only because representatives of Mitgo businesses Admitad, Takeads, Tapfiliate, FairSavings and ConvertSocial came together to share insights into partnership marketing, but also because it was the first time Mitgo's businesses stood united under one banner. Many new and important business connections were made and, crucially, we were able to deepen existing partnerships, showcasing the wider scope of opportunities enabled by cross-platform cooperation between our whole family of businesses. Popular themes discussed revolved around global scalability, the rise of native and contextual advertising, privacy-first services and data-driven solutions in a cookieless world. "We're in the middle of a major market shift in the performance marketing sector" says CEO and Mitgo founder, Alexander Bachmann, "there is more worldwide demand for cross-business, cross-channel partnership solutions." While OMR is mainly Germany-focussed, Mitgo was able to demonstrate its truly global presence. As well as Europe and its key markets (Poland), our first-hand experience in India, the US and MENA was eagerly listened to, leading to a number of deals sealed on a global level. "OMR is an ideal location for new ideas and trends in the digital world, where Mitgo has a place as a truly global, partnership-driven player" - Artem Ozekov, VP of Partnership Sevices at Mitgo. The festival proved a success, with Mitgo welcoming more than 500 visitors to their stand, many of whom were top players in the digital sphere. As a result, the company looks forward to securing many new partnerships in the Fintech, Martech and social commerce sectors, sectors we believe will see major growth in the very near future. "Our focus remains on creating cross-partnership solutions and services with scalability at their heart" confirms CEO Alexander Bachmann. About Mitgo Mitgo is a global tech company focused on delivering innovative solutions and promoting entrepreneurship. Mitgo offers solutions and services in the MarTech, FinTech, Smart Shopping and IT-driven Startup Incubation sectors. These currently include Admitad partner network, native advertising platform TakeAds, coupon and voucher advertising solutions FairSavings, influencer marketing platform ConvertSocial, affiliate and referral tracking software Tapfiliate, education and vocational training network Univibes.

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MARTECH

Ermetic Launches New Above the Cloud Channel Partner Program

Business Wire | March 30, 2023

Ermetic, a leading cloud infrastructure security company, today announced its new Above the Cloud Channel Partner Program with separate offerings tailored to the needs of solution providers and managed security service providers (MSSPs). The redesigned program provides the resources solution providers need to deliver turn-key cloud security solutions for AWS, Microsoft Azure and Google Cloud environments, including the company’s first certification program for its cloud native application protection platform (CNAPP). The program has more than 90 partners worldwide including Trace3, GuidePoint, Marcum Technology, Optiv, Protiviti, and 3 of the Big 4. The global cloud security market is projected to grow from $33.13 billion in 2022 to $106.02 billion by 2029, at a CAGR of 18.1% in forecast period, 2022-2029. The major factors driving the market include the massive migration of data center workloads to cloud platforms, increasing frequency and sophistication of cyber-attacks on cloud computing systems, and growing need for cloud-native protection that provides a contextual view of risk and prioritizes remediation with action steps. “Ermetic is a pioneer in CIEM. This foundational expertise is a critical component that filters into the entirety of their CNAPP platform and enables us to provide detailed code and policy update recommendations that can be manually or automatically applied to instantly reduce cloud security risk,” said Dominique Singer, VP of Strategy for Eden Data. “Devops teams have very little time for security, so Eden Data needs to be explicit, prescriptive and risk-focused with our cloud configuration recommendations. Ermetic has empowered us to deliver reliable, specific, clear guidance on top priorities in a thoughtfully organized interface.” The Ermetic CNAPP uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection (CWP), infrastructure as code (IaC) security and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. “Although organizations recognize the need to implement a comprehensive cloud infrastructure security program, they often lack the in-house multi-cloud expertise to manage it themselves. This is creating a significant opportunity for solution providers and MSSPs,” said Scott Hoard, Head of Global Channel Sales for Ermetic. “The new Ermetic Above the Cloud program is designed to meet the distinct needs of these two types of channel partners. We have also created a certification program that provides the technical skills to set our partners up for success, while improving their efficiency and profitability.” Program Details The Ermetic Above the Cloud Partner Program provides the following partnership levels, criteria, and benefits tailored to meet the unique needs and business goals of solution providers and MSSPs: Solution Providers For value-added resellers and national resellers Ermetic offers certified status for new partners who complete the Ermetic training program, and authorized status for partners that have an existing relationship with Ermetic. Benefits Deal registration with increased margin for identifying opportunities Proposal-based Marketing Development Funds (MDF) for demand and lead generation Sales incentives for driving growth and eligibility for rebate plans Requirements Certification Program that involves four hours of training, provides four hours of CPE credits, as well as a Certified Ermetician certificate and social media badge Achieve annual program certification goals to maintain status Participate in periodic Ermetic partner updates and surveys Abide by Ermetic Rules of Engagement MSSPs The Ermetic MSSP program is designed to enable partners to offer risk-based vulnerability management, prioritization and remediation services to their customers. Authorized and Premium levels provide escalating benefits for partners as their Ermetic business volume grows. Benefits Access to the Ermetic Partner Portal, partner communications, and field sales and marketing support, including Market Development Funds (MDF) Ermetic licenses are owned by the MSSP and can be allocated at their discretion Ermetic provides cumulative volume discounts, so partner costs decrease as volumes increase Partners own the customer support relationship; with no direct communication from Ermetic For more information on joining the Ermetic Above the Clouds Partner Program visit: https://ermetic.com/partners. About Ermetic Ermetic reveals and prioritizes security gaps in AWS, Azure and GCP and enables organizations to remediate them immediately. The Ermetic cloud native application protection platform (CNAPP) uses an identity-first approach to unify and automate cloud infrastructure entitlement management (CIEM), cloud security posture management (CSPM), cloud workload protection and Kubernetes security posture management (KSPM). It unifies full asset discovery, deep risk analysis, runtime threat detection and compliance reporting, combined with pinpoint visualization and step-by-step guidance. The company is one of America’s Best Startup Employers according to Forbes and led by proven technology entrepreneurs whose previous companies have been acquired by Microsoft, Palo Alto Networks and others. Ermetic has received funding from Accel, Forgepoint, Glilot Capital Partners, Norwest Venture Partners, Qumra Capital and Target Global. Visit us at https://ermetic.com/ and follow us on LinkedIn, Twitter and Facebook.

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