SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush, a leading online visibility management and content marketing SaaS platform, announced today that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as "excellent". According to over half of the respondents, the biggest challenge they faced is creating content that generates quality leads and brings more traffic to the website. The new tool by SEMrush reduces this complexity by breaking down a website's content into buyer journey stages, detecting high-performing content, and providing recommendations on how content can be adjusted.