SEMrush Announces a New Content Analytics Tool: ImpactHero

SEMrush | August 17, 2020

SEMrush, a leading online visibility management and content marketing SaaS platform, announced today that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of their existing content strategy as "excellent". According to over half of the respondents, the biggest challenge they faced is creating content that generates quality leads and brings more traffic to the website. The new tool by SEMrush reduces this complexity by breaking down a website's content into buyer journey stages, detecting high-performing content, and providing recommendations on how content can be adjusted.

Spotlight

In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice.

Spotlight

In 2013, Content Marketing Institute released its first Content Marketing Framework. At the time, its purpose was to serve as a high-level view of the principles that govern the world of brand storytelling. Since then, CMI has worked with more than 100 brands, helping them put these core principles into practice.

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MARKETING STRATEGY

Indico Data Announces Key Leadership Appointments

Indico Data | March 03, 2022

On March 2, Indico Data, the unstructured data company, announced the appointment ofMichael Youngas the Vice President of Ecosystems and Alliances, andBrandi Corbelloas the Vice President of Business Development. Mr. Young is set to lead strategy, development, and field operations for Indico's global partner program. This will include global system integrators, technology alliances, and channel partners. Through the strength of its technology and management team, Indico has become an established leader in AI and automation, helping enterprises gain competitive advantage by using unstructured data to inform key business decisions. I am eager for the opportunity to expand Indico's reach into new market segments and grow its market position through strategic partnership solutions that quickly drive value for our customers." Michael Young as the Vice President of Ecosystems and Alliances Ms. Corbello will be responsible for accelerating the company's global go-to-market. Her efforts will focus on customer expansion and retention, product feature enhancements and delivery improvements. Both executives will report to Chief Revenue OfficerBob More. "Indico is a company that I deeply admire with a truly innovative and transformational product. I am excited to join this talented team, as I believe the company has a unique value proposition," said Corbello. "As a former user of the Indico Unstructured Data Platform, one thing that has always stood out to me is Indico's level of dedication to executing on its strategic objectives and providing customers with a competitive advantage. I am eager to share my direct experiences to help Indico build upon its strong foundation." "We are thrilled to add Mike's expertise and experience to our alliances and partner initiatives," saidBob More, CRO of Indico Data. "During his time at Salesforce, Mike established a track record of success developing and executing ecosystem strategies that expanded market share and generated strong financial returns. We are confident in his vision for the Indico Data partner program and are looking forward to his contributions during our next phase of growth." "Brandi's strong background in digital transformation and automation, combined with her expertise in business development, make her a valuable addition to our leadership team," added More. "Her work will enhance the value of our platform and allow us to develop a deeper understanding of how our customers can apply automation and AI technology to their unique unstructured data challenges." With the addition of Mr. Young and Ms. Corbello, the Indico Data Executive Bench has been enriched and will add essential business and partner expertise when explosive market demand for Intelligent Document Processing (IDP) solutions is evident.

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Act-On Software Launches Seamless, First-of-its-Kind Zoom Webinar Integration

Act-On Software | October 21, 2020

Act-On Software, the leading growth marketing automation platform, today announced its integration with Zoom to debut the most streamlined, completely embedded workflow for webinar marketing automation to date. In a time where marketers need to reach socially distant audiences and execute more webinar campaigns than ever, there’s a massive need for a solution that can optimize behavioral scoring and work in tandem with larger marketing strategies. Act-On’s integration with Zoom is filling that void.

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CONTENT MARKETING

Marketing 360 Named Top Performer for Lawn Care Software in Capterra's 2021 Shortlist

Marketing 360 | August 17, 2021

Capterra recently released their 2021 Shortlist, and Marketing 360 is proud to have been named the top lawn care software tool of 2021, for lawn care professionals. To compile the 2021 Shortlist, Capterra analyzed all software products, for the lawn care industry, in their directory and eliminated products that didn't meet their requirements for functionality and positive reviews. They then took the highest rated and most popular software products to create the list. "The Marketing 360 platform allows lawn care businesses to easily and effectively manage and grow every aspect of their business," said Marketing 360 CMO, Jerry Kelly. "We are thrilled to be included in the shortlist of the top performing software products, especially being that we made the list based on reviews by lawn care business owners who use and love the platform." Landscapers and lawn care businesses, after using Marketing 360 for one year, saw a 1,122% increase in website traffic, a 18,968% increase in overall impressions, a 1,558% increase in overall clicks, a 303% increase in leads and sales, and 15,275% increase in organic impressions, among many other great results. In addition to being named a top performing software for lawn care businesses, Marketing 360 was also recognized on the shortlists for campaign management software, auto dealer software, chiropractic software, landing page software, social media management software, reputation management software, email management software, content marketing software, daycare software, SMS marketing software, salon software, lead generation software, and billing and invoicing software. Through many tools and integrated apps, plus the backing of a Marketing Success Manager, Marketing 360 makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work. About Marketing 360 Marketing 360 is a technology company that provides business marketing and marketing software and services for SMBs and franchises. The Marketing 360 platform gives SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage SMS, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas.

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