CHANNEL PARTNERSHIPS

RYU Apparel Highlights Its Backpack Category in a New Cross Channel Marketing Campaign

RYU Apparel | April 19, 2022

RYU Apparel
RYU Apparel Inc., award-winning urban athletic apparel, announced that it was launching a new, fully integrated, cross-channel marketing campaign for backpacks. It is a key category for RYU as a part of their bags and packs product line.

The global backpack market is expected to reach more than $2 billion USD in 2025, with a CAGR of 7.23% between 2020 and 2025. RYU will launch its new backpack campaign with the tagline “How Far Will You Go?” which aligns with their Movement Matters mantra. This will be their first campaign under the new Director of Marketing, Zachary Beers.

"We will execute an aggressive new digital marketing campaign to secure premium positioning for our content and reach a new target audience. Our social strategy will leverage key partners in new movement spaces so we can introduce RYU to an expanded audience, leading with one of our best product collections: backpacks."

Mr. Beers

RYU focuses on products for all who move, so their backpacks be an excellent medium in their movement-based storytelling. This position will help the brand create a visual aesthetic outside the company’s traditional approach and open it to a broader audience interested in relatable and authentic content and a great product experience.

In the next seven weeks, RYU will introduce its 7-item backpacks category with PPC ads and a new landing page so that interested buyers can have a great shopping experience on their e-commerce platform. A storytelling campaign will introduce a variety of uses for the backpacks based on core RYU activities like urban training, mountain biking, and travel. The content will be shared across paid, earned, and owned channels for maximum reach and engagement.  They will also publish sponsored content, articles, and contests on high-profile third-party sites to enhance their audience acquisition and create traffic on RYU’s e-commerce site.

Spotlight

Predictive marketing can help solve marketer’s data challenges by helping to activate and execute data at speed, scale and in real time. It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interests, and more importantly, their likely reactions to marketing messages.

Spotlight

Predictive marketing can help solve marketer’s data challenges by helping to activate and execute data at speed, scale and in real time. It is imperative that today’s companies create compelling, differentiating customer experiences through marketing. Predictive marketing changes the game for marketers: it gives firms the ability to anticipate consumers’ needs and interests, and more importantly, their likely reactions to marketing messages.

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MARTECH

CyberArk Drives Channel Partner Program Growth

CyberArk | August 18, 2022

CyberArk (NASDAQ: CYBR), the global leader in Identity Security, today announced a series of Channel Partner Program initiatives to enhance collaboration, strengthen learning, solve for cybersecurity debt and drive greater customer value while helping CyberArk and its partners dramatically grow Identity Security-related business opportunities. CyberArk has one of the industry’s largest networks of security-focused partners, with more than 1,800 partners worldwide. CyberArk’s partner ecosystem is scaling fast and delivers strategic resources that enable customers to address the growing sense of urgency around securing the rise of human and machine identities resulting from accelerated digital transformation investments. With 79% of organizations saying they prioritized maintaining business operations over ensuring robust cybersecurity in the last 12 months, CyberArk partners have significant potential to expand their portfolio and deliver market-leading Identity Security solutions to help their customers better address critical security issues. Built for the dynamic enterprise, the CyberArk Identity Security Platform enables secure access for any identity, human or machine, from anywhere and to the widest range of resources or environments. CyberArk is making substantial Channel Partner Program investments in strategic areas such as expanding key routes to market, investing in new ways to enhance collaboration and program efficiency, while continuing to improve the overall partner experience. CyberArk also continues to enhance training and offer new certifications to deepen partner knowledge, which significantly expand CyberArk’s market reach and customer time to value. Expanding Key Routes to Market Keys to the success of the CyberArk Channel Partner Program include investing in expanded routes to market, especially via Managed Service Providers (MSPs) and global and regional marketplaces. With a 25% increase in the number of transactions with MSPs in 2021, CyberArk continues to expand technology offerings and program features to capitalize on the surge of interest in MSP models that can help customers with limited resources close the skills gap and enable them to scale cybersecurity programs more easily. Additionally, CyberArk has taken advantage of its strong relationships with solution providers like blueAPACHE, Cyderes and Optiv that are increasingly diversifying their own offerings with CyberArk Identity Security SaaS solutions to both secure existing client services delivery and offer Managed Security Services to an increasingly diverse customer base. “Over the past several years, there has been a rise of indiscriminate attacks – those that go after ‘everyone.’ MSPs like blueAPACHE are able to respond to growing demand for Identity-centric solutions with the talent and experience organizations need to proactively drive down risk,” said Michael Zuppa, general manager of technology, blueAPACHE. “We have built a successful business with the CyberArk Identity Security Platform at the core. CyberArk is easy to do business with and is critical to us being able to expand our market footprint and deliver best-in-class cybersecurity solutions, centered on Identity Security.” CyberArk has taken strategic steps to maximize the economies of scale afforded by a growing number of marketplaces from major software vendors and other ecosystems. Marketplaces represent a large and efficient mechanism for customers to purchase and implement security software using a simple, streamlined user experience. Additionally, global systems integrators and advisory partners represent the largest opportunity for incremental growth and are engaged in almost all of CyberArk’s key deals. CyberArk has added sales coverage and resources for enablement and marketing and is leveraging investments with alliances like Deloitte, PwC and others to deliver more joint offerings and better services strategies. Collaboration and Program Efficiency Building on its strong customer-first orientation, CyberArk is applying the same user experience principles and methodologies to its partner program. This means improving on the digital partner experience with new tools and technologies, shared workspaces and other ways to interact, market and learn from the partner community. Advancements planned for the CyberArk partner portal will improve deal transparency and provide access to deeper data and analytics. Expanded enablement content and tools will help partners consistently deliver best-in-class solutions and will be supported using new “centers of excellence” in areas such as marketing, opportunity management and partner relationship management. Enhancements around enablement also include specific learning plans for sales, pre-sales and technical certifications, which are designed to engage and reward partners to better support mutual customers, be more influential in their decision making and more focused on delivering services. Additionally, a newly expanded Partner Advisory Council designed to reinforce a “global approach with a regional touch” now better aligns with partners specifically committed to CyberArk’s Identity Security vision. “With over 350 attendees at Partner Day, which kicked off the recent CyberArk Impact 2022 event, we rolled out a number of exciting initiatives to help our partners worldwide build, sustain and grow successful Identity Security programs,” said Chris Moore, senior vice president, global channels, CyberArk. “With over 350 attendees at Partner Day, which kicked off the recent CyberArk Impact 2022 event, we rolled out a number of exciting initiatives to help our partners worldwide build, sustain and grow successful Identity Security programs,” said Chris Moore, senior vice president, global channels, CyberArk. “One of the keys to that growth is enabling partners to evolve from a ‘value capture’ to ‘value creation’ approach. For those partners with the commitment and capability to drive our approach to Identity Security, we help them create more value with programmatic building blocks including enablement, incentives and marketing.” In 2021, CyberArk increased its number of partners by 35 percent year over year. CyberArk’s partner network, which includes system integrators, managed service providers, strategic outsourcers, advisories and distributors, and marketplaces encompasses a diverse ecosystem of non-exclusive partnerships across 95 countries. Prospective partners interested in the CyberArk Partner Program can visit the CyberArk Partner Network site and submit a partner inquiry. About CyberArk CyberArk (NASDAQ: CYBR) is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit https://www.cyberark.com, read the CyberArk blogs or follow on Twitter via @CyberArk, LinkedIn or Facebook.

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MARTECH

Infobird Co., Ltd Embarks on International Expansion with Singapore Based Channel Partner

Infobird Co., Ltd | July 22, 2022

Infobird Co., Ltd (NASDAQ: IFBD) ("Infobird" or the "Company"), a leading provider of AI-powered customer engagement solutions in China, today announced that it has signed a channel partner agreement with Harbor Private Limited, a company based in Singapore that focuses on providing software services to enterprises. Based on the channel agreement, Harbor Private Limited will be responsible for the sales of Infobird's intelligent interactive training SaaS products in the Singapore market. This cooperation marks the official entry of Infobird's products into the international market. As the product provider, Infobird will leverage its experienced team of technical experts and consultants to provide product consulting, training and technical support to Harbor Private Limited. Harbor Private Limited will use its resources and team to promote Infobird's intelligent interactive training product into the Singapore market and provide efficient localization services to local customers in Singapore. Infobird's Intelligent interactive training is an innovative and transformative SaaS product for sales and customer service training. Compared with the passive knowledge learning through online classes or lecturers, Infobird's intelligent interactive training focuses more on empowering sales and customer service agents to actively use the knowledge by practicing with a virtual customer, which is done by AI voice Chatbot, so as to achieve a closed-loop from knowledge mastery to skillful application. At the same time, based on the quantified practicing results, management can also have a better understanding of whether their customer service or sales agents are ready to interact with real customers or whether areas of improvement are required prior to live customer engagement. Infobird's intelligent interactive training can support many training scenarios such as customer service centers, telemarketing centers, sales teams or store guides. Infobird believes the potential targeted customers for its intelligent interactive training are typically mid-to-large enterprises with large numbers of customer service or sales agents, and the product is applicable to industries which have high service-level requirements, including banking and insurance, medical, consumer goods and retail and the luxury goods industries. The Singapore market represents Infobird's initial international expansion opportunity. As the cooperation continues to advance, Infobird intends to continue to upgrade the product offering and further improve the in-house international service capability. In the future, Infobird expects to engage with more agents in other regions or markets to further expand into the international market. About Infobird Co., Ltd Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China. For more information, visit Infobird's website at www.Infobird.com.

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MARKETING DATA,CHANNEL PARTNERSHIPS

Genetec Recognizes Remark Holdings, Inc. as a Silver Partner in the Development Acceleration Program

Remark Holdings, Inc. | July 12, 2022

Remark Holdings, Inc. (NASDAQ: MARK), a diversified global technology company with leading artificial intelligence ("AI") solutions and digital media properties, announced that it has been accepted as a Silver Partner in Genetec's Development Acceleration Program ("DAP"). Remark's Smart Safety Platform ("SSP"), a leading video analytics solution, is now available for Genetec's Security Center customers. "Genetec is a global market leader in video management software via their flagship product, Security Center. We are pleased to have been accepted as a Silver Integration Partner, a distinction that recognizes the value added by our AI-powered SSP, Our recent customer wins in the arena and transportation segments include our first customers using Genetec's Security Center who, along with the many other potential customers using Security Center, can seamlessly benefit from the full features of our SSP." -Kai-Shing Tao, Chairman and Chief Executive Officer of Remark Holdings The strategic relationship between Remark and Genetec allows current Genetec Security Center users to access the features of Remark's SSP as a seamless plug-in that provides advanced features built on an AIoT architecture, enabling edge computing on AI boxes and servers for both on-premises and cloud deployment scenarios with real-time processing, reduced hardware costs, and reduced storage and bandwidth requirements, thereby leading to greater flexibility and cost efficiency for large-scale deployments. The SSP plug-in for Security Center: 1) generates real-time alerts for proactive security and safety, such as for intrusions or trespassing, people counting/crowd detection, loitering, unattended bags, anti-social behavior such as vandalism, presence of fire and smoke, and inappropriate vehicular activity with license plate number detection; 2) assists with intelligent forensic investigation by providing for meta-data searches utilizing physical and object recognition attributes to speed up the investigation process; and 3) provides dashboards with actionable insights and reports for daily monitoring and pattern spotting. About Genetec, Inc. Genetec Inc. is an innovative technology company with a broad solutions portfolio encompassing security, intelligence, and operations. The company's flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition ("ALPR"), communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security, and contribute new levels of operational intelligence for governments, enterprises, transport, and the communities in which we live. Founded in 1997 and headquartered in Montreal, Canada, Genetec serves its global customers via an extensive network of resellers, integrators, certified channel partners, and consultants in over 80 countries. About Remark Holdings, Inc. Remark Holdings, Inc. (NASDAQ: MARK) delivers an integrated suite of AI solutions that enable businesses and organizations to solve problems, reduce risk and deliver positive outcomes. The company's easy-to-install AI products are being rolled out in various applications within the retail, public safety and workplace arenas. The company also owns and operates an e-commerce digital media property focused on a luxury beach lifestyle. The company's corporate headquarters and U.S. operations are based in Las Vegas, Nevada, and it also maintains operations in London, England and Shanghai, China. The operations of the variable interest entities that the company consolidates are headquartered in Chengdu, China with additional operations in Hangzhou. For more information, please visit the company's website at www.remarkholdings.com.

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