Content Marketing

RYNO Strategic Solutions Announces Partnership with Contractor Dynamics

RYNO Strategic Solutions
RYNO Strategic Solutions, a leading digital marketing agency, announced a partnership with Contractor Dynamics. Through a shared vision, RYNO Strategic Solutions and Contractor Dynamics plan on becoming valuable strategic partners for roofing companies.

RYNO wants to add value to its clients through this partnership by pairing digital marketing with a proven marketing training platform specially designed for roofing contractors.

"RYNO is excited to partner with Contractor Dynamics on our pursuit to elevate the digital marketing experience in the roofing industry, like we have done the past 14 years in HVAC, Plumbing & Electrical, We believe Contractor Dynamics has the same high standards, values and integrity as RYNO to be a true, meaningful partner with roofing companies. Given the respect Joe (Hughes) has in the roofing vertical and knowledge of Do-For-Yourself Social Media Marketing he has proven, we felt it was a great complement to our digital marketing services. We are both excited to continue to elevate this industry together and do whatever we can to help the roofing contractors be successful in the digital world."

RYNO CEO Chris Yano

Jeff Bowab, Vice President of Sales at RYNO is quoted as saying "I'm personally excited that RYNO and Contractor Dynamics are partnering up. We believe that the synergy that we both bring is currently unmatched in the industry. Joe and his team at Contractor Dynamics bring tools to the roofing space that are unique and proven game-changers. Together, we are looking forward to helping roofing contractors meet their goals for years to come."

Joseph Hughes, Marketing Director at Contractor Dynamics said, "RYNO has a proven track record in helping contracting companies adapt and grow in the digital space. We value this partnership, as it provides a full complement of marketing resources to contractors, with a combination of industry-leading training and data-driven advertising. One of our core values at Contractor Dynamics is that we are a trusted advisor to our industry. So, when we have the opportunity to align with like-minded companies that share our values, we're able to create a scenario where everyone elevates and wins."

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. 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Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

RackWare, a leading innovator in hybrid cloud management solutions, today announced the promotion of Colby Calonica to Vice President of Global Sales, Channels and Alliances and the launch of its RackWare PartnerConnect channel program. RackWare PartnerConnect helps IT solutions providers, managed service providers (MSPs) and value-added resellers (VARs) across North America, Europe and the Asia-Pacific region better serve customers and capitalize on the demand for simple, fast and cost-effective cloud migration and disaster recovery solutions as more enterprises are moving workloads to and between clouds as a strategic business imperative. “As enterprises continue to look for ways to increase agility and innovate to better serve their customers, cloud migration and disaster recovery have become a business imperative. 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