Thrive | November 08, 2023
The 2023 Channel Futures MSP 501 list recognizes leading global MSPs for their achievements in growth and innovation within a volatile business environment.
The accolade was conferred upon Thrive during the MSP 501 Awards Gala on November 1 at Fontainebleau Miami Beach in Florida.
The award recognizes Thrive's commitment to delivering advanced global cybersecurity programs with excellence.
Thrive, a distinguished managed services provider specializing in cybersecurity and digital transformation, has announced its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year. The company excels at optimizing business outcomes through NextGen managed services and client security programs, employing its Thrive5 methodology.
The award underscores Thrive's dedication to delivering cutting-edge, comprehensive cybersecurity programs to global businesses. Its recognition as The Channel Futures 2023 Managed Security Services Partner of the Year reaffirms its commitment to safeguarding and empowering its clients with cybersecurity solutions.
Rob Stephenson, CEO of Thrive, said
We're honored to be recognized as The Channel Futures 2023 MSSP of the Year. This award reflects the hard work and dedication of our team to prioritize our clients' security needs.
[Source – Business Wire]
He further emphasized that in an era characterized by pervasive data breaches and cyber threats, Thrive adheres to its mission of delivering the utmost protection for businesses spanning North America, Europe, and the Asia-Pacific region.
Thrive distinguishes itself from its industry peers due to its unique approach, which involves integrating cutting-edge tools, a 24/7 Security Operation Center staffed by vigilant experts, and advanced cybersecurity mesh automation systems, all aimed at enhancing the overall security posture of its clients. The company consistently demonstrates innovation, expertise, and a client-centric approach to streamline all security functions through its state-of-the-art SOAR and ServiceNow platforms, in contrast to the limited, point-in-time solutions many competitors offer.
This year's survey has seen one of the fiercest competitions in its history. Thrive has jumped to the 21st position on the 2023 Channel Futures MSP 501 rankings, a significant leap from its 2022 ranking at 50.
The MSP 501 ranking does not exclusively recognize MSPs based on their size and revenue; instead, it assesses organizations by considering criteria such as annual sales, recurring revenue, profit margins, revenue composition, growth, innovation, and the technologies they supported in the preceding year. The study also acknowledges their business acumen, best practices, and the consistent and reliable advice they provide to their customers.
MSPs worldwide regarded 2022 as a significant year, marked by increased investments by SMBs, the integration of cloud computing for hybrid workforce support, automation, AI development, M&A activities, and the elevation of MSPs to trusted business and technology experts in their roles as frontline employees. The providers featured in this list exemplify their commitment to driving progress within the MSP sector and the entire channel, ushering in a new wave of innovation.
Before the MSP 501 Gala, Rob Stephenson participated as a featured expert panelist in two distinguished sessions at the Channel Futures MSP Summit: 'Gaining an Edge in Cybersecurity with AI: A Channel Partners Playbook' and '(Almost) Everything You Need to Know About AI: Tips and Best Practices for Building AI Solutions Customers Actually Need.'
Zeta Global | September 11, 2023
The IDC MarketScape evaluation assesses 14 active vendors in the domain of omnichannel marketing platforms tailored for B2C enterprises.
The Zeta Marketing Platform simplifies multi-vendor complexity, streamlining marketing for improved revenue performance.
The Zeta Marketing Platform unifies identity, intelligence, and activation to elevate consumer experiences and drive brand success across all channels, including emerging ones.
Zeta Global, the provider of AI-powered Marketing Cloud solutions, has announced its recognition as a leader in the IDC MarketScape for omni-channel-marketing platforms catering to B2C enterprises in 2023.
The Zeta Marketing Platform has garnered recognition for its ability to streamline the intricacies associated with multiple vendors in areas such as email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement. Zeta's comprehensive integration of technology, data, and services is a valuable resource for large-scale enterprises, enabling them to streamline their marketing efforts and enhance revenue performance.
Gerry Murray, Research Director at IDC's MarketScape for Enterprise Marketing Technology, acknowledged that the Zeta Marketing Platform's integrated technology, data, and services effectively simplify marketing across various areas, including email service providers (ESP), customer data platforms (CDP), demand-side platforms (DSP), and omnichannel engagement, ultimately driving improved revenue performance for enterprise organizations.
The IDC MarketScape report highlights several key strengths of the Zeta Marketing Platform (ZMP). Firstly, ZMP is meticulously designed to empower enterprises in acquiring, expanding, and retaining their customer base, offering a comprehensive suite of core products, add-on modules, and specialized services tailored to specific market opportunities and vertical segments. Secondly, Zeta stands out with one of the most extensive consumer and business-to-business datasets in the industry, boasting over 2.4 billion consumer IDs, including 750+ million deterministic data points, as well as valuable location, transaction, and intent signals. These data assets are sourced from one of the world's largest repositories of personally identifiable information (PII), positioning Zeta as a prominent presence in the market.
Zeta's strategy is to empower CMOs and their teams to make intelligence-based business decisions that deliver stronger results, said Christian Monberg, Chief Technology Officer and Head of Product at Zeta Global.
[Source: Business Wire]
Within the ZMP, marketers can harness intelligence that unlocks their capacity to construct, optimize, and activate marketing programs that accelerate growth and provide individualized consumer experiences across every channel. Recognition in this IDC MarketScape is appreciated and reinforces the continued investment in innovation while designing solutions for customers.
PR Newswire | October 23, 2023
Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced its partnership with Klarna, the AI powered global payments network and shopping assistant. Through the partnership, Klarna will leverage Rokt's advanced technology to unlock new marketing solutions for retailers and drive even more relevant experiences for consumers on Klarna's AI-powered shopping app.
Rokt's ecommerce solution enables companies to unlock additional revenues, acquire consumers at scale and deepen relationships with their existing ones. The company uses advanced machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
We are thrilled to partner with Klarna, which has been such a trailblazer in payments and is well known for engaging consumers in a meaningful way, said Elizabeth Buchanan, Chief Commercial Officer of Rokt. By delivering relevant offers to shoppers on Klarna's shopping app, Rokt will expand Klarna's marketing solutions across all categories, create deeper consumer connections and drive incremental profit.
Klarna and Rokt's partnership offers brands the ability to target consumer segments by demographic and location, ensuring ads shown are relevant and compelling to the shopper. This new offering also allows Klarna shoppers to access valuable and relevant offers from brands such as Hulu, HelloFresh and AdoreMe.
"We are dedicated to expanding Klarna's role as a growth partner for retailers and continuing to offer consumers tailored shopping experiences that meet their preferences," said Kristina Elkhazin, Head of North America, Klarna. "Rokt's technology will complement our own AI-powered shopping feed and create incremental value for both our retail partners and our shoppers."
Retailers and brands are leveraging Klarna's marketing and ad solutions to put their message in front of the company's US network of 37 million highly engaged and loyal shoppers. By partnering with Rokt, Klarna aims to offer retailers another opportunity to connect with their target audience and maximize conversion, while creating more curated shopping experiences for consumers.