CONTENT MARKETING

Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making.

Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey.

Spotlight

2008 was not a good year for financial services. From the subprime mortgage crisis to the collapse of Lehman Brothers, the US was in a sorry state financially, which, in turn, precipitated a global economic downturn. Consumers, used to viewing financial institutions as trusted advisors, now saw them as highly suspect organisatio

Spotlight

2008 was not a good year for financial services. From the subprime mortgage crisis to the collapse of Lehman Brothers, the US was in a sorry state financially, which, in turn, precipitated a global economic downturn. Consumers, used to viewing financial institutions as trusted advisors, now saw them as highly suspect organisatio

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MARTECH

Infobird Co., Ltd Embarks on International Expansion with Singapore Based Channel Partner

Infobird Co., Ltd | July 22, 2022

Infobird Co., Ltd (NASDAQ: IFBD) ("Infobird" or the "Company"), a leading provider of AI-powered customer engagement solutions in China, today announced that it has signed a channel partner agreement with Harbor Private Limited, a company based in Singapore that focuses on providing software services to enterprises. Based on the channel agreement, Harbor Private Limited will be responsible for the sales of Infobird's intelligent interactive training SaaS products in the Singapore market. This cooperation marks the official entry of Infobird's products into the international market. As the product provider, Infobird will leverage its experienced team of technical experts and consultants to provide product consulting, training and technical support to Harbor Private Limited. Harbor Private Limited will use its resources and team to promote Infobird's intelligent interactive training product into the Singapore market and provide efficient localization services to local customers in Singapore. Infobird's Intelligent interactive training is an innovative and transformative SaaS product for sales and customer service training. Compared with the passive knowledge learning through online classes or lecturers, Infobird's intelligent interactive training focuses more on empowering sales and customer service agents to actively use the knowledge by practicing with a virtual customer, which is done by AI voice Chatbot, so as to achieve a closed-loop from knowledge mastery to skillful application. At the same time, based on the quantified practicing results, management can also have a better understanding of whether their customer service or sales agents are ready to interact with real customers or whether areas of improvement are required prior to live customer engagement. Infobird's intelligent interactive training can support many training scenarios such as customer service centers, telemarketing centers, sales teams or store guides. Infobird believes the potential targeted customers for its intelligent interactive training are typically mid-to-large enterprises with large numbers of customer service or sales agents, and the product is applicable to industries which have high service-level requirements, including banking and insurance, medical, consumer goods and retail and the luxury goods industries. The Singapore market represents Infobird's initial international expansion opportunity. As the cooperation continues to advance, Infobird intends to continue to upgrade the product offering and further improve the in-house international service capability. In the future, Infobird expects to engage with more agents in other regions or markets to further expand into the international market. About Infobird Co., Ltd Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative AI-powered, or artificial intelligence enabled, customer engagement solutions in China. For more information, visit Infobird's website at www.Infobird.com.

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CHANNEL PARTNERSHIPS

Bluecat's Global Channel Partner Program Will Manage All New Business

Bluecat | June 09, 2022

BlueCat Networks, the Adaptive DNS ™ Company, announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management solutions. Effective immediately, all new businesses will go through its channel partner program. Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand." Doug Popik, Senior Vice President of Worldwide Channel Sales, said, "This enhanced program rewards partners with guaranteed margins and provides additional resources and tools to drive demand." Both new and existing partners will benefit from the following enhancements: Profitable incentives and fixed minimum margins An extended educational and certification procedure that will help clients by providing BlueCat technology deployment and support services New sales tools for the North American, European, Middle Eastern, and Latin American markets Customized plug-and-play marketing campaigns and content that will enable partners to promote BlueCat solutions to their existing and new clients Revamped partner site that simplifies access to critical product information and resources required to clinch sales Dennis Dahl, Executive Vice President of Strategic Partnership Engagement for Trace 3, said, "Success for our customers means having a resilient network that's secure and flexible enough to innovate and adapt. This program makes it easier to show customers how BlueCat's solutions can tame the network complexity they're facing, especially in the cloud." Rolf-Peter Grumbach, Division Manager of Enterprise Networks & Solutions at Axians Deutschland, said, "We're eager to help our customers adopt hybrid cloud and tackle digital transformation with an industry leader in customer care and a pioneer in DNS management."

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CHANNEL PARTNERSHIPS

Recon InfoSec Offering Its Portfolio Through a Channel Partner Program

Recon InfoSec | June 08, 2022

Recon InfoSec, a leader in Managed Detection and Response, training, incident response, and cybersecurity assessments, offers its portfolio of services through a channel partner program. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “These challenges, paired with increasingly common and sophisticated attacks from opportunistic and state-backed criminals, have IT professionals actively looking for proven and trustworthy security operations. The demand for our MDR services has risen dramatically. Our expanded channel partner portal will enable us to better serve our existing partners, expand our partners network, and help more customers.” “There is a lot of fear, uncertainty, and doubt peddled in information security sales,” remarked CTO, Eric Capuano. “We’re not into FUD. Our goal is to provide our channel partners the information to help their clients understand what threats actually exist, the proven expertise to proactively guard against those threats, the tools to identify problems early, and the team to respond rapidly and effectively.” Through the Channel Partner Program, Recon’s capabilities like its Managed Detection and Response (MDR) services and platform become available to the clients. In addition, a dedicated portal makes it easy for channel partners to obtain co-branded material to assist in education, sales and customer retention. However, only a limited number of partners will be accepted to the partner program so that Recon can provide sufficient support to the partners to succeed.

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