CONTENT MARKETING, MARKETING STRATEGY
Impartner | January 06, 2023
Impartner, a provider of partner relationship management (PRM) solutions, has updated its partner marketing automation (PMA) platform to include more "Do it for Me" options to automate co-selling and co-marketing. These updates are included in Impartner's Through-Channel Marketing Automation (TCMA) platform, which was recently named a leader in the G2 2023 Winter Reports. The new "Do it for Me" automation options provide partners with pre-built content, campaigns, and materials to help them collaborate on co-selling and co-marketing initiatives.
The PMA platform now includes a "Do it for me" option for email marketing, allowing partners with no marketing experience to share their marketing contact lists with a vendor and opt-in to hands-off email campaigns sent on their behalf. This will help partners market their products and services more quickly and with less effort than ever before.
"Anyone without any marketing experience can use Impartner for joint marketing with channel partners. For most marketing, partners opt-in, send a couple of assets, and the system does the rest—the brand updates the content. We've also created a 'Do it for me' option, making our PMA platform the most partner-friendly marketing automation system available."
Gary Sabin, VP of Product at Impartner
The PMA platform also includes Promotion Syndication, which allows brands to create a library of banner ads that partners can use and helps companies manage co-marketing efforts more effectively. In addition, Impartner has added a "Get Started" tab to its Marketing Center with video tutorials and a dashboard to show progress toward key performance indicators. All these changes to the PMA platform make it easier for partners to market their products and services quickly and efficiently.
About Impartner
Impartner is the fastest-growing and most award-winning provider of channel management technologies. Its flagship Partner Relationship Management (PRM) and Partner Marketing Automation solutions help companies around the world manage their relationships with partners, drive demand through partners, and speed up revenue and profitability through indirect sales channels. It is based out of Utah
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MARKETING STRATEGY, CHANNEL PARTNERSHIPS
Climb Channel Solutions | February 21, 2023
Climb Channel Solutions, an international distributor of specialist technologies and a wholly-owned division of Climb Global Solutions, Inc., partners with LogicGate, a leading disruptive risk and compliance solution provider, via its Risk Cloud® platform.
LogicGate enables resellers to offer a comprehensive governance, risk management, and compliance (GRC) solution, allowing their customers to address all of their GRC requirements with a single solution while retaining the ability to adapt to an ever-changing risk landscape.
As the global regulatory environment gets more complicated, businesses must unite their security and privacy teams to increase collaboration, communication, and visibility throughout the organization. By building holistic, unified, and interconnected GRC systems, the partnership between Climb and LogicGate will aid international firms in navigating global security and privacy problems.
Climb's mission includes launching companies with a global presence. In the past year, LogicGate has released eight GRC Applications and continues innovating in cyber risk and control compliance, including advances in cyber risk quantification and integrations for continuous control monitoring.
About Climb Channel Solutions
Climb Channel Solutions, a division of Climb Global Solutions, Inc., is a global distributor of emerging and mission-critical technologies. It grants partners access to Security, Virtualization and Cloud, Data Management, Storage and Hyper-converged Infrastructure, Software and Application Lifecycle, Connectivity, and additional technically advanced products. In addition, the company aids vendors in recruiting and constructing global solution provider networks, powering their networks, and augmenting existing sales channels with incremental sales revenue. Climb serves tens of thousands of solution providers, VARs, corporate resellers, systems integrators, and consultants worldwide, assisting them in generating a steady stream of lucrative business opportunities and building profitable enterprises.
About LogicGate
LogicGate®, the creator of the Risk Cloud® platform, is redefining how businesses view risk. Through the adequate supervision of governance, risk, and compliance (GRC) processes through the no-code, agile Risk Cloud, hundreds of clients rely on Risk Cloud to improve organizational efficiency, reduce costs, and empower revenue generation and retention. In addition to getting recognition from Gartner and G2 for its technological innovation, the global company has also been praised by Crain's Chicago Business, Built in Chicago, and the Chicago Tribune for its company culture.
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CRM, CHANNEL PARTNERSHIPS, MARKET DEVELOPMENT FUNDS
Remerge | December 28, 2022
Programmatic in-app advertising for buying and selling ad areas in mobile apps helps target specific audiences and track the effectiveness of ad campaigns in real-time. This is essential for advertisers to ensure the success of their campaigns.
In this space, Remerge, a global player in mobile re-engagement campaigns, has launched Agency Activators, a partnership program aimed at helping media and brand agencies become leaders in the programmatic in-app advertising market. Members will be able to take part in workshops and learn how Remerge's technology works so that they can help their clients' app sales grow.
Right from bringing back dormant users to sending reminders to users for completing actions on the mobile apps, these actions form an integral part of re-engagement campaign strategies for advertisers. Creating re-engagement campaigns based on what users have done in the past helps bring back customers and do more business with them.
The Remerge Agency Activators program is a program designed to help agencies grow their businesses by providing them with the tools and support they need to succeed. Through this program, agencies can access a range of resources, including marketing and training materials, a dedicated account manager, and access to Remerge's advanced ad technology.
The goal of the program is to help agencies drive more revenue, improve their efficiency, and scale their operations. By joining the Remerge Agency Activators program, agencies can take advantage of the latest ad technologies and tools, as well as receive support and guidance from the Remerge team to help them achieve their business goals.
The first agencies to join the program include M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis' Spark Foundry, and growth transformation partner Winclap. The program will start out in the Americas, but there are plans to bring it to Asia-Pacific, Europe, Africa, and the Middle East as well.
Recent market developments have made it harder for mobile businesses to find their way in the programmatic advertising industry and make informed decisions about where to allocate budget to grow revenues. App marketing is a rapidly evolving concept, and our clients need partners who know how to unlock its potential. The expert support, resources, and benefits we get from Remerge’s agency partnership program ensure we can deliver results for our clients.”
Adrienne Rice, Director of Media Investment, M&C Saatchi Performance
About Remerge
Remerge helps app businesses achieve their most fundamental goals: grow, boost revenue, and encourage user loyalty. Its strategy covers user data analysis, creative execution, calculation of the campaign’s incremental value, and continuous optimization. It improves the science of app marketing by coming up with new ways to do things and talking about them openly.
Since 2014, it has contributed to the growth of hundreds of apps across all major verticals, including gaming, delivery, e-commerce, and travel. Its international team of specialists works closely with its clients to create high-performing campaigns with the help of new ideas and a strong infrastructure for information.
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